For many bloggers, one of the reasons they blog is because they’re passionate about something and they want to share it with the world. They want to make an impact on their readers’ lives
Passionate writing leaps off the screen and into the hearts of your readers. Writing without passion is like a plain hamburger - yes, it’ll silence those hunger pangs, but once you add your favorite toppings, your basic burger turns into much more satisfying meal. Think of passion as your writing’s secret sauce that turns a serviceable post into something memorable (and linkable).
I’ve found that many bloggers worry about disagreeing with established authorities, offending someone, or simply being incorrect. However, I’ve found that worrying about being wrong tends to paralyze people - and when it comes to blogging, nothing is worse than inaction. Don’t be afraid to generate some fireworks.
First of all, if you’re going to write something controversial, make sure that your post is very well-thought-out and that you’re prepared for a debate. Be able to back up your opinions with facts and solid reasoning, and be ready for potential fallout - use logic to deal with dissenters. Passion backed up by logic is one of the best ways to really make your blog stand out.
If you think that something should be changed, or you disagree with a popular viewpoint, explain your beliefs. Tell your readers why you feel the way you do. On the flip side, your ideas may not be as controversial as you thought, and your passion could garner you even more loyal readers.
There’s much more to gain from showing your passion and pushing boundaries than there is to lose. Questioning authority, challenging popular views, and asserting your opinions in a logical manner tends to be rewarded in the blogosphere. After all, passion is what stirs people’s emotions and generates discussion, and besides, fortune favors the bold.
Last but not least, writing with passion means showing your readers the real you, and isn’t that at least part of the reason why you’re blogging?
*It’s important to remember that you should never accuse anyone of anything in your blog with iron-clad proof - obviously, libel, slander, and defamation have no part in smart business blog. Depending on your niche and community, I’d also recommend avoiding any particularly polarizing political or religious views as well.
Posted by: Blogging Coach
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