The Google Trifecta, aptly named, consist of Google’s, Webmaster Tools, Analytics, and Site Optimizer. If you haven’t been using these tools your missing out! why? well heres a brief run down before I give you the real goods of this post.
Webmaster tools - Why sign up? - Helps inform google about your site and helps you to know what google sees with your site.
Analytics - Why sign up? - knock knock…. Who’s there?…… web traffic! …….Web traffic Who? Should have looked at your analytics it would tell you. cute I know but very informative. you’ll want to know how traffic is coming to your site and how.
Site Optimizer - Why sign up? - Site optimizer is a great way to test changes to your web site with real users. want to test a new design vs the old design, or maybe you’ve decided to create larger sign up button and remove a picture. With site optimizer google will serve these changes for you to random users to see what variation produces results.
The Real Goods:
Ready to put all these tools together? watch the Google Webinar:
The Google Trifecta: Webmaster Tools, Analytics, Website Optimizer
the webinar originally was available for viewing on July 9th 2008 @9am PST, this webinar will be available until October 7th 2008. watch it!
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