1st Oct, 2008

Social Networking works for Internet Marketing

We have written a lot about blogging being at the heart of Social Networking, and social networking is important aspect of promoting your blog. We actually cover more than a chapter on the subject in our marketing book. Look in to our Social Media Networks category of this blog to read some of our older posts. faceBook and social networking sites are fast becoming an important part of any SEO strategy. Here is an interesting article discussing within faceBook tools, it’s from MarketingVox.com, enjoy: The Title of the Post is Branding on faceBook: Groups or Fan Pages?

MarketingVOX on Facebook

Search Engine Journal produced a comparison between two free Facebook branding tools: Facebook Groups, which enable users to cluster around a shared interest; and Facebook Fan Pages, which are like a personal profile page for companies.

Two major distinctions were made:

Fan Pages are visible to unregistered users and are indexed by the search engines. Starting one may benefit marketers from a search engine optimization perspective, and also help manage its perceived brand value in the social networking space.
Groups enable members to send “bulk invites” to other users, whether or not they are members. This makes Groups good for viral or events-oriented marketing.

Other key differences:

Read the rest of the article by going to their site, good job MarketingVox!

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