What goes on in a Finale? A celebration of completion, a summary, and what now brow cow? This is it my friend, so here it is, a summary of SEO for bloggers from our previous blogging coach:
June 27th, 2007 at 10:29 pm by Bc in SEO for Bloggers
Blogging is uniquely suited for search engine optimization, because the search engines definitely favor websites that have lots of relevant, easily updated content. However, there are ways you can maximize your blog’s promotional abilities - SEO techniques you can use to “blogcast your brand”.
Here’s a rundown of my SEO for Bloggers series:
Part 1: Getting Started with SEO. Start here to learn exactly what SEO is and the basics of how to use it to promote your message, including choosing your keywords properly. If you only read one of these posts, read this one (but you really should bookmark them all!).
Part 2: Link Building and Link Popularity. This post covers a key component of any blogger’s SEO strategy: getting tons of incoming links. Search engines love websites that lots of people are linking too - after all, popular blogs are popular for a reason, and that reason is simple: people like ‘em.
Part 3: Link Baiting for Fun and Profit. Link baiting is the art of getting other bloggers and webmasters to link to your site by creating interesting posts that benefit your readers in some way, shape, or form. After all, people link to content they find compelling.
Part 4: Building Your Cornerstone. Strong flagship posts are the pillars of blog - they are your most compelling content, they bring in the links, and they naturally have an ultra high keyword density.
Part 5: Off-Site SEO and the Social Media. This post describes how to use the social media networks and the user-driven aspects of Web 2.0 to enhance and promote your blog. There are a whole lot of amazing tools and communities out there, so use them to your advantage.
There’s one more point to remember about SEO, and that point is that the results generally don’t happen over night. Yes, content can go viral, but building a popular blog with lots of readers takes time - you have to develop your keyword-dense cornerstone content, to build link popularity and generate incoming traffic, and to make a name for yourself in your niche.
**Since we are all in the Internet marketing business, and the job of marketing is to either sell products, generate leads, and/or to promote businesses. Next steps in the process when you have customers and clients is how do you manage them, and communicate with them on a regular basis. Blogs are great for one to many, but what about one on one communication. This is where CRM comes in, which stands for Customer Relationship Management:
What is CRM?
A friend of mine recently became the Director of Product marketing at a local CRM Software provider in Seattle. I had a meeting with him and his Director of Marketing on Friday, and it went well enough that I decided to write this blog on the latest CRM trends, directions, and analysis. Before, we start I want to mention that this is probably my most knowledgeable area of expertise. I invested in Clarify one of the original CRM Software companies, which got sold to Nortel back in 1999. I also have had investors and friends who co-founded large CRM software companies that went public with stock prices over $100/share. I have also wanted to start my own CRM software as a services, Internet company, and actually had someone develop the software for us, needless to say it did not work out. And, we never fully developed the business plan, though we had a great URL called RealClients.com, which I don’t even know if we still own. We have given up so many URL’s in the last year, just due to budgetary concerns. Believe me, there are still good one’s to have. So getting back to the world of CRM software and CRM with Internet and mass emailing functions is what I wanted to create.
It seems as my friends company had created probably the best system in the world. They are super well funded, and we might do some work for the, from an SEO and lead generation perspective. So I thought I would start this blog on CRM. Before we get further, I wanted to define in simple terms what is CRM? Not just the acronym definition, but what it really helps businesses accomplish, and how it’s coming down stream to contact management and email functionality. CRM stands for Customer Relationship Management, and it is the software that helps to manage interactions with customers, it came from the customer service perspective in large companies, but is now focused towards sales force automation.
Large companies needed CRM software to help them manage their contacts with existing customers and keep track of customer services issues, and client records. On the other end sales people needed account information on companies and clients. In the middle were product and inventory management systems, that really didn’t have anything to do with CRM, but if integrated with customer databases would be a great tool. Well focus that is where CRM software has come today, any information about a customer, the companies interactions with prospects and clients, even which products were shipped to them, and when. To be able to access this information from a login account on the internet from any where any computer or cell phone, that is where CRM software is going today, and is already.
So you can imagine, as technology sales executive as my first career, an SEO Consultant now days, and a marketing expert with over 16+ years of technology experience I have learned a few things about sales and marketing management. I am excited to see an amazing CRM software company in Seattle, until we sign a contract with them, I am going to keep the name elusive to you all, but i do love the company offices and people that I met there on Friday. So stay tuned for great CRM advice, Information and insights to help you make a great CRM software decision.
