23rd Apr, 2008

Secret SEO Sauce, it’s not The Secret, but…

content helps too! It’s just hard to believe, how can these little things called Links can make all the difference in your SEO efforts. Ask the folks at the best People Search site, they just found out how fast their rankings went up due to their link campaigns. Sorry Intelius, you just got passed by the best and the oldest People Search site:-). I am an indian American, but my buddy Dan at People Finders and I love ethical business people more than we love a particular heritage or not. Links folks, Links, they make the most effort in your rankings, but don’t forget content, hello don’t we talk about content on this blogging platform? Aren’t we giving away blogging templates, and helping you write content that gets indexed by Google? Yes, but the article below highlights Zappos, and how they are utilizing keyword density to the max. Wow, great article by the folks at Ecommerce blogs, way to go, great example of Keyword Density. And for very very competitive keywords, keyword density just might be the edge you need for top SEO rankings.

Zappos Secret SEO Sauce For Branded Pages - Get Elastic Ecommerce Blog

I had a comment on one of my blogs about content on the site, not just Link juice, so it was timely that the above SEO article on Zappos Secret sauce, it’s keyword density. My friends at People Search talked about duplicate content, site structures, URL history, and other important SEO factors. But, when they started to rank real high for the keywords People Search, with many links to those same keywords, they were quite amazed. You see it’s all about the High Page Rank sites linking to your keywords, with the exact anchor text you need, such as in this case it had to be “People Search”. The other thing about links is that they have to come from high PR sites to make a big difference, other wise, they are just not as valuable, and if they come from content sites such as Blogs, the better.

Their are bad link sources for Google and SEO on Google. They are usually considered Black hat SEO tricks to fool the search engines. Some examples are hidden text links, most people are surprised that this is still being done, and my guess is yes. Other examples are non-contextual links, just gibberish from bots linking to a site, with automated tools. The other no no of today is, two way link exchanges. What was a fine practice of yesterday is not liked by Google. Go figure, they make the rules, we humble SEO Services providers just have to follow them. Till the new rules come out, we will keep on a better way to find links for our friends at the best People Search site at peoplefinders.com. Go Zapppos Go!

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