Writing about SEO tips and small business marketing can be very challenging, especially as we don’t want to be your run of the mill SEO blogs site, we actually want to give you smart Internet marketing 2.0 advice. But lately we have almost run out of things to say, well almost, as people who know me like to say that I love to talk. That is why blogging is such a great outlet for me people like me, but we have to have smart advice or no one is going to read our Small Business blogs. Thank God, we have readers and they see value in our SEO blogs, or I would be a lonely man. Getting to the point SEO ver SEM is always a great debate, and I wrote a couple of weeks ago about research done on the subject. Here are the highlights: SEO get’s 6 times the clicks or traffic, but a lower conversion rate of around 3.16 percent, and SEM or Pay Per click ads on Google get about 3.5 percent click through rates. So for short term and immediate sale, I often recommend that your Internet Marketing 2.0 strategy include SEM not just SEO for better results quickly, and I always recommend Google Adwords, as they are the biggest.
Pay Per Click will also help you identify the best keywords to SEO for, because of ad impressions volume shows demand, and actual click through’s show you match of keyword demand and it’s impact for your product. Adwords success has come due to great utilization by smart small businesses people because of it’s easy to use platform, but the best part is the ability for businesses to research which keywords people are searching for and target their products to those customers. This particular part of SEO and SEM has brought an incredible level of market research to the hands of small businesses world wide, that to me is the true success of Google. I always said, that Microsoft made it’s thousands of small businesses called VAR (Value Added Resellers) tons of money, and that is why they succeeded. I think Google is doing the same for SEO and SEM, it’s because of the Adwords ability to provide this market data that makes small business marketing successful in todays marketplace.
We have been running some large pay per click ads for our Bartering client for the keywords related to Small Businesses, Classifieds, Market place, and many more online marketing related keywords. We know that if we don’t stay on top of them, they get very expensive, so we are working on other small business marketing strategies such as SEO. But really, it’s important from our real life example that we use Pay Per click data to make sure we SEO for the proper words to attract small businesses. The biggest problem we face is that these campaigns are very expensive, so we have be very intelligent in trying different keywords. Hence we came up with words such as Classifieds for marketplace and classified ads versus classifieds, because these slight variations deliver quite a bit of specific traffic.
Just to promote one my small business blogs, here is what i wrote their about Australia travel:
Aussie.. Aussie… Aussie… Oay.. Oay… Oay…
It’s summer time in Australia, the Australian Open is on in Melbourne, and it’s a great winter get away for North Americans. The people of this large island nation are one of my favorite, they are so well traveled, beautiful, and fun loving, 
I love everything about them. In fact, my favorite event ever in life was the Sydney 2000 Olympics. The people of Australia showed their true colors and the beauty of the land and sea shows off in it’s green and blue excitements, only to not be forgotten by the big Orange rock Uluru, also called Ayers rock. So a trip to Australia cannot be called complete, without a visit to this amazingly hot and barron Norther central territory. As you will see from a a series of blog articles we will high light the top attractions brought to you by the folks at vacation rental software and online booking software RentExpert.com.
First stop to any vacation hot spot, should start with the official tourism website, and in this case it’s called Australia.com, how original and top of the .Com are the Aussie’s. Go Aussies Go!
My favorite place to visit in Australia will have to be the Sydney Opera house, and Sydney harbor bridge and the beaches of this incredible city. I can’t imagine taking a visit in Australia without renting a beach vacation home, and it must be done through our Vacation rental software and online booking system, right? Hopefully by the time, I plan a trip there, we will have many vacation rentals properties listed. Not to worry, we will list many VRBO type websites, yes that stands for Vacation Rental By Owners, just like For Sale By Owner for FSBO, a term familiar by vacation rentals by Owners. Sorry real estate agents your time has come and gone, the Internet is making vacation rentals better, and our vacation rental software and online booking software will provide more features than you ever did, and no commission to worry about:-).
Now besides Sydney, the #2 vacation spot in Australia has to the Great Barrier Reef, **Click on the picture to visit the Parks website: 
in Queensland. Did you know that it’s the only living thing visible from space? Did you also know that the barrier reef is made up of living and dangerous sea algae, but don’t worry it’s safe and it’s visited by many hundreds of thousands and millions of people every year.
So what is the #3 most visited vacation spot in Australia, is it Melbourne or is it the Great big rock Uluru. I don’t know, I think the travel channel had a special naming the top 10 places to visit in Australia. Where would you go? Since Australia is about The Outback, and we all want to see a Kangaroo, I think the great rock of Uluru makes the list. 
So does Melbourne for me, and I bet it’s easier to rental vacation homes in Melbourne and surrounding beaches? No doubt we will be promoting our vacation spots via our blogs at VacationBlogspot.com and of course our vacation rental software and online booking system will power this and thousands of others VRBO destinations.
Posted by Admin in Vacation-rentals, Vacation Homes Rentals
