Next time you’re sitting in front of a blank screen, the cursor blinking like a cruel taunt saying “aren’t you supposed to be the brilliant creative one? Why can’t you think of something to write about?” (or maybe that’s just me), try writing about something you’ve bought recently. It doesn’t matter if it was as small as a cup of coffee or as large as a new home, just as long as it was remarkable.
1. Write about a delicious meal. Writing about a fabulous restaurant or great little cafe can be an excellent move even if you’re not a foodie blogger. For instance, if you own a store of any kind, tell your readers about the best “hidden gem” eateries in the area. Hey, it’ll encourage them to check out the neighborhood and establish you as a local authority. Besides, it’s a good way to help out another business owner.
2. Write about a book or magazine. Have you picked up a new book or discovered a new magazine lately? Why did you buy it? Link to other articles about the book, explain why this particular book appealed to you, review it if you’re already read it, etc. If you come across an excellent new resource in your topic area, tell other people about it.
3. Write about a new gadget. Did you get a new computer, phone, camera, or other fun shiny object recently? Share your experience, talk about it’s functions, explain how the gadget is valuable to you. Try to make it relevant to your niche by telling readers how this particular shiny object makes your life and business better.
4. Write about an experience. Did you go to a cool concert or attend an interesting seminar? Why not write it up for your readers? Don’t forget to check out YouTube for clips of the event in question, especially if you know it was being recorded. After all, if a picture is worth a thousand words, a video is worth at least a million.
5. Write about excellent customer service. Did a company impress you with their amazing customer service? Talk about it! Relate it to your business (almost everyone has customers/clients to deal with), use it as a stellar example how a company succeeded. Of course, the flip side to this is to blog about poor customer service, and if you do that, take the opportunity to deliver some constructive criticism instead of just complaining.
So if you’re ever at a loss for blogging words, think about the last few things you spent money on, or the last remarkable customer service you had. Recommending quality products and experiences is just one more way to establish authority, after all, and if something improved your life and business, your readers want to know about it.
Posted by: Blogging Coach
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