Go Natural: How To Seed Keywords Organically

July 17th, 2007 by Blogging Coach

Okay, you know the importance of placing your keywords and phrases throughout your posts, especially in the titles, bold headings, and tags. Now I’m going to go into more detail about techniques for seeding them throughout your blog in a natural manner (no one sticks around to read a blog that’s stuffed full of keywords and not much else.)

First of all, place your keywords in titles, headings, categories, and tags. Anytime you’ve got a chance to label something with a keyword (or two or three), do so. This one’s a no brainer – the search engines consider these things more important than your other content, so be sure to treat them accordingly by labeling them with your keywords.

Next you have to write your content, and of course you want to be keyword rich. You can either keep your keywords in mind as you write your posts and add them in as you go, or you can write the whole post freely and go back through it to see where your keywords will fit. There’s no right or wrong way to do it, so you’ll want to try out both methods and see which one leads to your best results.

If you want some extra help with keeping your keywords in mind while you write, you can also keep a list of them on another open document on your computer, or even on a piece of paper on your desk. You may find that glancing at the list helps you come up with ideas for new angles and ideas to write about as well.

Concerned about your posts sounding unnatural or overly formal? Try reading them out loud to yourself or a friend- this is one of the better ways to work on developing your writing voice. Remember that blogging is a casual medium – I always encourage people to write like they’re having coffee with a client or friend, so you don’t need to give a lecture or write highly academic articles.

Another good way to generate high quality, keyword rich posts is to read what other people are writing about your keywords. Of course, it’s important to be aware of what other bloggers in your niche are writing about, and one of the easiest ways to do this is to set up Google Alerts for a few of your key phrases. Check out this awesome post on Techie-Buzz for more information and a how-to (you don’t even need to have a google account, although it does make things easier).

As you can see, using keywords doesn’t have to result in boring, uncreative content – once you get into the blogging groove, you’ll be creating compelling, keyword rich posts in no time.

Go Natural: How To Seed Keywords Organically

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