Using SEO to target a specific geographic areas are key in hitting some niche markets, especially for small SEO campaigns competing against large players in a market. lets look at one way to do this.
we’ll assume that is an established company out there who was running a website selling Vacation and Vacation Rental packages. The company is based in California and is currently running a national SEO campaign. for Vacation Rentals They recently found that there was a particularly large market of people in St. Louis, MO who were buying up vacation and vacation rental packages. now what could they do to enhance their SEO campaign in St. Louis, MO. **sponsored by VRBO, Background Check, & Website Design St. Louis**
Lets get Relevant!
the company is planning to create a dedicated page that only deals with vacations packages and vacation rentals in St. Louis to increase their relevancy.
Their keyword research shows that the best set of keywords is “vacation rentals st. louis”
create a new page to hold the relevant content the page
1) The new page has the URL of http://companysite.com/VACATION-RENTALS-ST-LOUIS/
2) Next they tweak the pages title tags, they add some location information to their TITLE meta tag with their keywords
<title>Vacation Rentals St. Louis, Mo - Company Name</title>
3)they now create content that is relevant to vacation rentals in St. Louis they figure out what vacationers are looking for when they visit St. Louis and present that content, perhaps weather, the favorite local spots, tourist attractions, etc. The page essentially becomes a real resource.
4) they link to this new page from the homepage of the current site with “Vacation Rentals St. Louis Mo” as the anchor text of the hyperlink. The company also starts a local link campaign for the same set anchor text. they target local businesses that are related to vacation rentals, restaurants, transportation, tour companies, etc.
this would be a great start to creating a geo targeted SEO campaign. I encourage YOU to comment on this post!
