Content Ads or Contextual Ads better than Search Ads?

February 16th, 2009 by admin

We write a lot here about SEO, Search, and Social marketing. And, this is all in the field of Internet marketing, and our marketing book always focuses from a perspective of blogs and how they help businesses promote themselves on line. We all know that if you can get your self ranked high via SEO, that is the best thing you can do, but if not you have to advertise. And if you can figure out a positive ROAS return on ad spend, you should do more of it. So if you selling a product and make $10 net profit on each product, there is nothing wrong with you spending $0-$5 in my mind or in my marketing book to increase your sales, in fact, I don’t talk as much about internet Advertising in my marketing book as I should, but Advertising is essentially how most companies market their products. My focus is Blogs and social marketing for internet marketing.

There are many different forms of advertising and Search Marketing or buying keywords is the best by most people’s standards. I also write in my marketing book that MSN Ad Center is a great way to have lower cost for clicks, so all SEM experts usually utilize that avenue, obviously Google as a ton more traffic. But don’t forget about AdCenter. SEO, and blogs are free and can be great, but in Internet Marketing Content Ads or Contextual Ads are a great way to market your products and have lower cost of clicks. Most people (newbies) don’t understand what they are. So here is a quick overview and why they can be better than Search Keyword advertising.

Content Ads or Contextual Advertising is advertising on non-search result pages. It is using keywords to target advertisement on everything but search results; such as blogs, emagazines, news articles, basically anything that is a content page. And, almost always they are matched contextually by keywords. So you can advertise on 200,000 sites in the Google ad sense network or on all MSN pages or Yahoo pages via the content ads feature of their SEM ad buying tools.

Content Ads or Contextual ads are usually not as good for conversion, and therefore usually have lower CPC (cost per click), this is not always the case but usually. And, this is because most advertisers who advertise on Search engines tend to not advertise on Content Ads part of those SEM tools. So less the competition the lower your bids and more your ads can have a high ROAS (Return On Ad Spend). Search engines also know this, and the impression volume is usually much higher, so if you are trying to build and use your brand name, this is a great way to build a brand too.

It’s a much cheaper way to build a brand and get some conversions so in my humble opinon, Content Ads if done right are a better tool for your internet marketing. Don’t be afraid to buy our marketing book on Amazon if you like what I am writing. I am also giving away the marketing book for free so you will do that. But, I do work as a consultant full time at one of the top Internet companies in the world. Yes, you can guess it if you read my blogs enough or know where we live. Best of all, this article was incepted with the smart content from a panel at SES from SEOMoz. Enjoy here is the link to the great article on Content Ads; http://www.seomoz.org/blog/getting-traffic-from-contextual-ads-ses-san-jose

For those of you wonderting why we don’t blog as much as before. We are simply too busy with our full time jobs and raising our family. Thanks and best wishes!

Content Ads or Contextual Ads better than Search Ads?

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