Chiclets for Advertising?

I didn’t know what Chiclets are until just now.  I am falling behind in my forefront, well maybe not.  And, I have let 13 days go by without blogging, ouch that hurts.   Well, you could say I am too busy at my real job working in the real Internet advertising/marketing business.  Now we know why people don’t blog all the time, they are busy:-).  Enjoy this great aticle on  Chiclets:

Socializing Your Banners With Chiclets (click here to see full article)

We all know the lines between social media and online media are blurring. One noticeable way social media marketing is creeping into traditional online display is by incorporating sharing, bookmarking, and syndication chiclets into banners.

Do you know what chiclets are? They are those little Digg, Facebook, Delicious, and Twitter buttons you see nestled around blog posts and articles or consolidated in aggregators like ShareThis.

The definition according to Word Spy is “a small image that links to a syndication file for a web site, particularly a blog.”

Here are a few:

So what do chiclets do? Basically, they enable users to quickly bookmark or share Web content by automatically posting articles, photos, video, and content to your bookmark page or profile. The cool thing is that besides using them in blogs or content sites, you can actually put them in banners so people can incorporate your advertising into their social environment!

I’ll show you how it works with a SnaggableAd rich media banner from Clearspring. You can see this stuff in action for yourself here.

Here’s how it works: a banner like the one below for the movie runs all over the Web (served via PointRoll or another supporting platform). The user interacts with the banner, watches the videos, and decides to share the ad with friends. So he clicks on the “share” button and all the sharing chiclets appear.

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