This is a great debate that started for me well before we started MyTypes.com blogging platform. If you don’t have a business, do you still need a website? Does a website address have to make it a website there? What is a website, and how is that different than a blog? Is a blog just a journal or can a blog website actually replace your website?

My answer is simple, yes, yes, and yes.

A blog is no longer just a journal, and a blog website is what you want. We recommend that you get a Wordpress blog website on any URL that you choose. Well, and if you don’t need to waste your money on a URL, for non business reasons, don’t waste it. Get the blog website on MyTypes.com/”your name here” or on “yourname”.wordpress.com or “yourname”.blogspot.com. Why am I recommending our competitors here? Because they are the best, options and we are really here trying to help you.

So every website in the future should have a blogging system built in it, or every blog should have all the features a website should have. Every website should have the ability to build community and make the content easy to upload and add. Every business website, needs to do that. And, every business blog and blogging platform should be customizable to your brand.

Most importantly, every blog and website should be able to promote your content to your audience. And the content either business or not, for a non-profit cause, should be search engine optimized (SEO). Tomorrow’s topic will be Design, the most important aspect of your blog or website, where beauty meets ease of use.

**I am coming back to edit and re-read this post as I do this time to time with our blogs.  I wanted to add for people’s perspectives, that blogs will continue to be better for promoting your business as they will rank higher in the search engines.  This shift 7 months after the original post of this blog, I think blogs are starting to replace people’s websites, especially the wordpress blogging platform.  Also now that we are providing SEO services to our clients such as CRM and CRM Software, silver jewelry, and generally doing more SEO, we believe that all businesses should have blogs.

For many bloggers, one of the reasons they blog is because they’re passionate about something and they want to share it with the world. They want to make an impact on their readers’ lives

Passionate writing leaps off the screen and into the hearts of your readers. Writing without passion is like a plain hamburger - yes, it’ll silence those hunger pangs, but once you add your favorite toppings, your basic burger turns into much more satisfying meal. Think of passion as your writing’s secret sauce that turns a serviceable post into something memorable (and linkable).

I’ve found that many bloggers worry about disagreeing with established authorities, offending someone, or simply being incorrect. However, I’ve found that worrying about being wrong tends to paralyze people - and when it comes to blogging, nothing is worse than inaction. Don’t be afraid to generate some fireworks.

First of all, if you’re going to write something controversial, make sure that your post is very well-thought-out and that you’re prepared for a debate. Be able to back up your opinions with facts and solid reasoning, and be ready for potential fallout - use logic to deal with dissenters. Passion backed up by logic is one of the best ways to really make your blog stand out.

If you think that something should be changed, or you disagree with a popular viewpoint, explain your beliefs. Tell your readers why you feel the way you do. On the flip side, your ideas may not be as controversial as you thought, and your passion could garner you even more loyal readers.

There’s much more to gain from showing your passion and pushing boundaries than there is to lose. Questioning authority, challenging popular views, and asserting your opinions in a logical manner tends to be rewarded in the blogosphere. After all, passion is what stirs people’s emotions and generates discussion, and besides, fortune favors the bold.

Last but not least, writing with passion means showing your readers the real you, and isn’t that at least part of the reason why you’re blogging?

*It’s important to remember that you should never accuse anyone of anything in your blog with iron-clad proof - obviously, libel, slander, and defamation have no part in smart business blog. Depending on your niche and community, I’d also recommend avoiding any particularly polarizing political or religious views as well.

Are you holding off from starting a blog simply because there are so many other bloggers out there?  Worried about standing out from the pack and wondering how you’ll ever get traffic, lots of incoming links, and a high page rank?  A little bit intimidated with blogs with tons of content and several years worth of posts in the archives?

First of all, remember that no one makes the A-list overnight.  You may get spikes of traffic from a great post or by being popular on the social bookmarking sites, but building an amazing blog takes time.  After all, Rome wasn’t built in a day.

Focus on the little things, and think of each incoming link, unique impression, and new subscriber as a building block for your blog.  These all occur one at a time, but they definitely add up.  Building up content is the same way - make the effort to post several times a week (or even every day if you’re ambitious), and before you know it, you’ll have created quite an impressive archive of knowledgeable content.

Search engines love sites with tons of content on related topics, so the simple act of writing a post helps with SEO (of course, it’s even better if it is a keyword-rich post, but you knew that, right?).  Of course, search engines also love sites that are constantly updated, so posting as often as possible is another simple SEO boost.

It’s also important to remember that you don’t need to write a book every day.  Some of the best, most informative articles out there are only a few paragraphs long, and it’s difficult to read tons of text on a computer screen anyways (so be sure to break up blocks of text somehow, whether you use bold headings, bullet points, or similar techniques).

So get started on your blog, take it one day at a time, and you may end up being amazed at what you’ve built.

I was very, very impressed by this guest post on Problogger from Gala of iCiNG about the 9 Lessons she’s learned from blogging.  Yes, she’s a niche blogger -her blog deals with fashion and style, which are common topics in the blogosphere but she definitely adds her own unique spin to everything. She points out an incredibly important aspect of blogging that I’d be willing to bet all successful bloggers know.

And I quote:

Blogging isn’t about shouting the loudest or being really important, it’s about connecting & engaging in a dialogue with other people. If you’re not actually interested in interacting with anyone else or hearing other people’s opinions, you might as well be keeping a diary for yourself. Like it or lump it, having a blog is like being in retail. If people don’t like you, they will go (& spend their money) elsewhere.

If I’ve said it once, I’ve said it a million times - successful bloggers manage to connect and communicate with their readers, and that’s what makes them so popular.  On the most basic level, they create value for their readers, and that’s why readers keep coming back.

Yes, listening and responding to your readers takes some time, but remember that they are like customers - keeping readers interested is essential to your success.  If you put in the hours creating compelling content, whether it’s a how-to or a round-up of useful resources, it will eventually pay off.  Of course, you need to promote it with SEO and link-building, but you had better concentrate on creating something quality to market first.

One excellent way to create value is to teach your readers something.  If you’re a business blogger, chances are there’s at least one area where you possess some expertise, so share your knowledge with your visitors.  By helping others you can help yourself.  An example from the sports world - hockey great Wayne Gretzky recorded more than twice as many assists as goals (1963 career assists vs. 894 goals), and he still holds almost every possible scoring record.  It’s clear that he helped his teammates succeed, and now he’s considered one of the greatest hockey players of all time.

Focus on what you can give to your readers - “ask not what your readers can do for you, ask what you can do for your readers“.  Yes, I took some serious liberties with John F. Kennedy’s classic phrase, but it’s important for bloggers to remember that they must contribute to community in order to reap its rewards.

Blogging is essentially a social, conversational medium, so it only goes to follow that you can’t successfully blog in a vacuum.  You have to read and respond to other bloggers, link to outside websites, and be aware of what others in niche are talking about by participating in the popular social media networks.

Basically, you have to read at least as much as you write.  First of all, reading and absorbing the work of talented writers is one of the most important things you can do when it comes to developing your own writing voice.  It only goes to follow that, if you want to get the most out of your blog, you have to read other blogs as well.  Besides, being aware of the current popular topics in in the blogosphere is valuable, and you’ll never know where you’ll pick up a great tip or two.

You don’t even necessarily have to read tons of blogs about blogging (although as your Blogging Coach, I would say that you should definitely keep an eye on a few meta-blogs); useful, well-written advice and positive examples can be found on blogs in any niche.  It’s also important to check out blogs that discuss similar topics to yours, so you can pick up on market trends and see if anyone has written, linked to, or created anything interesting.

One of the key differences between blogging and more traditional forms of media, marketing, and public relations is that it’s a two way street.  Yes, your readers can and will respond to your posts in the comments, but other bloggers can write responses on their blogs too.  Reacting and sharing opinions are a key part of participating in the blogosphere, so it’s not only useful, it’s imperative that you read at least a few other blogs.

Don’t think that you have the time to read?  Try subscribing to your favorites and scanning them in a reader (I personally prefer Google Reader, but there are tons of options out there), or tagging posts that intrigue you with a “toread” tag in del.icio.us and coming back them when you have time to spare.

What other blogs do you read? Do you read them for news, education, inspiration, or entertainment (or a mix of all the above?)

I’ve suggested before that when you’re creating your About page and your first few introductory posts, you should interview yourself.  But that’s easier said than done, and personally I always find it easier to write about things other myself.  However, your blog is about you and building your brand, so creating a detailed profile is vital.

As a result of my blogging experience (seriously, there are thousands of posts and hundreds of thousands of words that I’ve written on the web), I’ve had lots of experience interview and writing profiles of individuals from all walks of life.  Therefore, I’ve compiled a list of questions that I use as prompts when I interview someone.

Of course, my actual questions change depending on the characteristics of the person I’m profiling, but here’s the basic template (this is geared towards business owners and/or people who are using their blogs to market something).   Feel free to take this as a survey, and answer it on your own blog (skip any questions you don’t like or add your own).

1. Who are you, what do you do, and where do you live (the basic data -this one is a softball question)?  How about family (married, single, kids, pets)?

2. What is your background (education, career, awards, achievements, etc.)? Basically, why should readers be listening to you and reading your blog?  This is an especially important question for authority bloggers - people who blog to promote their expertise on a particular topic - to answer.

3. How did you get to where you are today? Tell your readers about the journey.  What forces shaped you?  Have you always been involved in the industry that you’re part of today?  What interesting twists and turns has your life taken?

4. Where do you hope to be in the future?  You don’t necessarily need to post a five year plan or anything that detailed, but talk about your aspirations.  Where do you see yourself in the future?

5. What are you passionate about?  What inspires you and why?  If you’re in a creative field, what is your muse?  What gets you out of bed in the morning and what makes you happier than anything else?

6. What are some current trends in your industry/niche/topic area?  How do you feel about them personally and where do you think your field is headed?

7. What makes you unique in your field?  In general?  How do you stand out from the crowd? (Again, this falls into the category of why your readers should be reading your blog).

8. Who are your heroes? Who do you look up to? Why are they awesome?

9. On the opposite note, do you have any key advice for newcomers to your field? What do you wish you had known when you started?

10. Do you have any favorite quotes that always ring true with you?  What are they?

11. What is a typical day in your life like?

12. What are your hobbies and what do you do when you’re not working? What kind of music do you like, what are your favorite movies/games/sports?

13. What are some of your favorite places, in your current hometown and in the world? Why are they your favorites?

14.  Name a few interesting facts or unique talents you have.  Is there anything truly off-the-wall or have you done something that few other people have?  Do you have any weird but wonderful accomplishments under your belt?  Share some interesting anecdotes.

15.  If your readers could only remember one thing about you, what would it be?  Can you sum up your brand - your uniqueness - in a sentence or two?

And last but not least, the one question that I always ask at the end of an interview:

16. Is there anything you wish I would have asked you that I missed?

New to the blogging world and wondering what it’s all about?

Here’s a hint: blogging is like writing a column.  Think of the web as a giant media organization, sort of like a community driven, open source version of the Associated Press that is constantly churning out new content.  Each individual reader composes their own local paper of their favorite sites and blogs that they read regularly (and bookmark or subscribe to).

So really, maintaining a blog is not entirely unlike having your own byline and column in your reader’s newspaper.  Like a columnist, you have a dedicated topic -your niche - that you give your own personal spin.  Bloggers and columnists both have personal brands that they promote, and they usually write in their own voices, in the first person.

You may reply, “but I want to use my blog to market something, not to write a personal column.” Yes, but the basic idea is still the same - your blog is simply an advertorial or advertising column instead of an editorial one.  You are still blogging to promote your brand, just in a more conversational, interactive sense.

But that’s about where the similarities end, because as everyone knows, the web is fundamentally different from other media - it’s dynamic, it’s constantly updated, and it’s much more democratic in the sense that anyone who can get a hold of a computer and an internet connection can participate in the conversation.

If the web is a conversation, traditional media is a collection of lectures.  You can listen and even take notes, but you can’t respond.  This what makes blogging such a powerful new form of marketing - it breaks down the walls and lets businesses speak directly to customers, experts directly to their audience in the form of authority blogs, and allows virtually everyone to promote their personal brand.

The level of reader participation is a big part of what makes blogging different from print publications - readers can comment, other bloggers can link to your posts, and you can instantly respond to questions.  Blogging is dynamic, print is static.  Like the rest of the web, it is also much more community based, as it is important to interact with and link to other bloggers in your niche - to participate in the discussion.

Yes, I’m talking to you.  Do you have your own business?  Are you an expert on your particular niche?  Do you have a product to sell or something to market?  Are you a freelancer in any field?  Do you simply want to interact with a community of like-minded people and learn about new, interesting things?  Or do you just want to share your knowledge and opinions with the world?

If you answered yes to any of the above questions, you need to get a blog.  Thanks to the rise of many excellent (and free!) blogging and social media platforms (including MyTypes, hint hint), you don’t need tons of technical know-how or be a brilliant writer to start one.  You just need to have something to say and willingness to learn and participate in the internet community.

Many businesses and individuals think they need websites - and it’s true that a presence on the net can be incredibly valuable in the age of Web 2.0.  However, they usually also assume that they need to hire webmasters, designers, and assorted techie types to build and maintain it.  This results in an expensive site that is difficult to keep timely - these sites often become quickly outdated and tend to stagnate as the costs of keeping them current outweigh the benefits.  These sites are part of the “static” web, as opposed to the “live” web (encompassing the blogosphere and the social media).

The static web can be looked at as real estate - people build, design, and construct sites and give them addresses along the information superhighway, where they get traffic in the form of readers.  However, the “live” web is more of a dynamic publishing system, based on chronology, syndication, and tagging.  We create content that others view through browsers, feeds, and aggregators, and participate in global discussion about everything under the sun.  Naturally, blogs are a major part of the live web community, and most people who think they need a website really need a blog. Why?

1.  It’s relatively easy to get started - once you choose your name, set up template and get the hang of the (quite simple) technology, you’re in blogging business.

2.  You can update it yourself. Instead of waiting for your webmaster to change your site, you can write new posts as often as you want and publish them yourself.  You can also edit it yourself easily and quickly.  Your business and your life changes constantly, so your web presence should be able to keep up.

3.  You can interact within the live web and position yourself as an expert; you can share your knowledge and learn something from the other bloggers in your niche.

4.  You are searchable and findable - a blog that is SEO’d (search engine optimized)and updated often will get on the radar of potential customers and clients. After all, the web is increasingly the first place people turn when they need information on, well, anything.

The static web is not completely out of date, however, you can and should still include static pages within blog (the About page, your contact page, and other flagship content can be static - or kept outside the chronology of the rest of your blog.  An example of a static page would be the Blogging Terms 101  page on my header).

So what are you waiting for?  Head to the main page and get started on your own blog this weekend.

You can read more on the live web vs. the static web here, and for something more recent, it’s also mentioned in this interview with Doc Searls by Shel Israel.

Chances are you’ve heard the terms “web 2.0″, user-generated content, and social media networks being thrown around before, and you probably have a decent idea of what they mean (if not, check out my dictionary of blog related terms).  However, you may not be sure how to use the social media networks for your business - to blogcast your brand, because the blog is the center of it all.

Think of your brand/business as a solar system - your blog is the sun, and the rest of the social media sites and applications as planets orbiting around it.  You may have profiles on the other networks, videos on YouTube and photos on Flickr, and use social bookmarking sites like del.icio.us and digg, but it all revolves around your blog (be sure to put links to your blog in all your profiles, but you already knew that, right?).

There are two main forms of social media that can be quite useful for bloggers - networking sites (Facebook, Myspace, Linked In) and bookmarking sites (Stumble Upon, Reddit, and my personal favorite, del.icio.us).

The networking sites are kind of self-explanatory; they are not that far removed from your actual network of friends, associates, and colleagues, except that they are virtual and you can see everyone else’s networks too.  Besides the fact that it is simply convenient to have everyone’s profile info at your fingertips, these sites can also be useful when it comes to reconnecting with old colleagues and accquaintances, and for learning more about new friends.  While you don’t need to maintain a presence on every social networking site on the web (you wouldn’t have time to do anything else!), it’s helpful to be involved in one or two that are popular in your business’s niche, e.g. fashion types with Iqons and anything music or entertainment related with Myspace.

Bookmarking sites are useful for bloggers in the both the promotional sense (having your content listed on the sites brings in readers) and in the personal sense - you can bookmark and tag your favorite sites and articles and access those bookmarks from anywhere, and if you work from multiple computers your bookmarks will be synched.   I personally like to bookmark and tag any articles that would be good blog fodder, so bookmarking sites can help beat blogger’s block as well.  Social bookmarking sites are also excellent tools because they enable you to check out what others in your niche are reading and what they thought of it. Popular forums can function in a similar fashion (be sure to put a link to your blog in your signature line!)

Last but not least, there is Technorati, the blog index that has become so much more. Technorati lets you see who has linked to your blog and how recently, what other sites they have linked to, who they have favorited, and so on.  There’s also an authority ranking (how many sites have linked to a particular blog).   It’s a good way to keep track of which bloggers are saying what, and how other bloggers are reacting to it.

The key idea to remember is that the social networks are a community - you have to participate, learn the mores, and in some cases, follow the rules (for example, many forums have certain codes of conduct and behavior, so check out the regulations before you jump in and post).  Even if you’re a natural rebel, you have to learn the rules before you can break them.  Like any other community, virtual or not, you have to learn to listen as well as speak.

Many bloggers are experts on a particular topic, and they rightfully promote themselves as such.  However, in order for readers to believe in your expert status and to have that translate into gigs, sales, and subscribers, you need to prove it.  Essentially, you have to convince the internet you’re an expert.

So how do you prove your worth?  You give as much as you get.  Let me explain - by sharing some of your knowledge and skills, you let your readers know that you really are an expert.  Blogs are an excellent way to do this; a few possible options include writing a series of how-to posts, creating an online portfolio (this works best for creative types like graphic designers, photographers, and writers), or even penning a downable e-book.

If you have a product or service to promote, you can include insight into how the product works, testimonials from satisfied customers and any other details that a potential customer might want to know.  Testimonials can be especially powerful if they answer specific questions and silence possible objections; for example, you can feature testimonials from customers who describe how your product solved their problems and/or improved their lives.  Use testimonials to provide concrete evidence as to why they should buy your product or enlist your services.

However, for those of us who are blogging to promote ourselves and our brands, it’s a little trickier.  How-tos work well because they not only prove that you know your stuff, they’re useful. I’ve said it before and I’ll say it again - one of the key ways to get repeat readers (and to get those readers to send your link to others as well as getting other bloggers to link to your blog) is write content that is in some way beneficial to them.

Want to get the most out of your blog?  Share your skills, be a giver, and good things will happen.