It’s No News that times are tough, so we decided to give away eCopies of our New Book “Blogs & Internet Marketing 2.0: Learn how to Blog for Socia Networking”, It’s very similar but only much much better than our other book. We are now giving it away for FREE, yes FREE and no restrictions, just good will. Pass it along to your friends as much as you want. It covers all you need to know about Marketing, Internet Marketing, Search Engine Optimization, Search Engine Marketing, Blogs, blogging, and Social Networking. Click on the icon down to download:
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- hidden secrets
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Should we offer our SEO and Internet Marketing book for free, obviously the free version would be in the eBook format? Three months ago we made the decision to not do so, why? Well, we already offer so much free stuff such our Free Blogs, free advice on how to create a blog, free SEO blog templates on this site. Even a free ebook on how to SEO WordPress. Would it be a better idea to offer our marketing book for free? Maybe, and that is why we are reevaluating the concept. We think this will help us to promote our brand of free blogs, SEO, Create blog, and obviously help sell more copies of the SEO and Internet marketing book. To be honest with you, the sales have been pretty dismal as we have not promoted or tried hard to sell it except for make it available on Amazon and promote it across our blogs and websites.
What makes our SEO and Internet Marketing book different than all the others. First of all, we have heard that it’s super easy to understand and makes it very easy to apply skills. It talks about blogging, and it teaches you how to write an effective blog. We would also like to make it available through our blogs, so here is the Introduction. We will try to promote the marketing book through our free blogs, and make the topics the topics of our blogs. We had done it when we wrote the drafts, but actually removed the content, when the marketing book actually got published. So here is the introduction, by the way, the book is titled “Marketing is a contact sport: make contacts through blogs, search, and social marketing”. Click on the Link below to download the file:
Hope, Faith, Trust, and Pixie Dust
Please don’t listen to me on the subject of money, but on hope, faith, and Pixie Dust? I did not want to publish this book, as I felt not good enough. This chapter was written back in 2005, and three years later, I am invigorated by the messages of hope, faith, trust, and a little bit of magic/miracles of Pixie Dust. I feel that the miracle title of this book came to me in a divine intention, less that a week ago. And it has pushed me to publish this book confirmed by my faith and trust. I always had hope, but was lacking quite a bit of faith and trust. But, I still felt not to write, Why not you say? Simple: I recommend that people listen to others who have produced results they would like to achieve, and I bring only a few here. But, My story is still unfolding, and I have only tasted the financial wealth of being a millionaire for a short time, and it is not to the level I feel confident to say I have credibility as success mentor or author.
More importantly, I feel blessed for looking beyond just financial wealth, and appreciating the attitude of true abundance. The Fact that I have made millions, and lost them too are interesting experiences, so the lessons are worth the look. I was lucky and successful enough to cash out $1,011,000.00 from the stock sale of a company I co-founded. At the time, I also had a company that generated revenues of $3.2 million/year. That company was worth in the range of $3.2 million to $5 million. So even by minimal calculations I had a liquid net worth of $2.1 million, and non-liquid assets worth approximately $5 million, so taste of wealth is appropriate. I have worked for a couple of major corporation and have won awards as a top producer. But it’s the other tools of Hope, Faith, and Trust, and making lemonade from lemons (major obstacles), that I am truly proud of. All of which bring forth more important lessons and inspirations to live the life of our dreams.
I achieved this wealth and success based on the recommendation the proven strategies of wisdom of famous motivational leaders and authors. And these lessons you can learn in a simple way, is what this chapter is about. And this is not about me; it’s about the tools that you will walk away with to create wealth and success in any shape you choose. For most of my adult life, I have studied the art of being successful and becoming wealthy, by doing what I love. I have succeeded as an entrepreneur, and you have noticed that there are 7 chapters of marketing skills brought forth. I have done it also by the intangibles, by utilizing the strategies of many gurus of success, especially Napoleon Hill and Warren Buffet, and many more such as Viktor Frankl. Maybe some of these names are not new to you, and now I will bring them back from the wisdom of history. The most important thing to remember is that these lessons are not my strategies; I implemented them and then proved that they work. I show these to you because I assume most of you want to be successful in what ever you do, and I believe it is our God-given right to be super successful and be Billionaire if you choose to be.
A lot of us have fears about not being wealthy; we’ve heard stories about the evil of money and wealth. One of my favorite books, The Bible, even has a story about how difficult it is for a rich man to get in to heaven. Such stories impact our subconscious greatly and diminish our ability to deserve wealth and live in abundance. A lot of us fear that Money is often the root of evil. I disagree 100%. One of my favorite authors Anthony Robbins, a modern day guru on motivation and success, has a story he shares that states: “the best thing you can do for the poor is not be one of them”. This makes sense to me, as I believe we can do more good for society and humanity if we have the financial resources to not be bogged down by daily financial stress. So this chapter is also about shifting this paradigm from Fear of deserving great monetary wealth to one of a life of abundance.
So be rich, be wealthy, be successful beyond your wildest dreams, and help others become successful. You will not only have financial wealth beyond your wildest dreams, but you will feel joy like never before. This concept was told to me by Wayne Dyer, Why not go for the wealth beyond our dreams. This is the aspect of Hope, which is the start of it all. If you have not read Wayne Dyer, he is considered the God Father of motivation, and he enough examples to make us all dreamers. These dreams of wealth beyond our wildest dreams, let’s say, I have tasted them. But, don’t just take my word for it, pay attention to the examples of many successful people around you. Also a key point I am reminded by the examples of circumstances, is that no matter how bad things get, a lot of super successful people have risen about them, and it’s it’s with hope we can all bounce back. I hope you don’t have to live through the experience I had with losses, but if you do, you can bounce back, as I have. Now here are some of the strategies that I learned from these masters through their books, experiences, and insights. My hope is that you will pass on the same skills and knowledge to the next generation.
This is the chapter about what most of us think we want and don’t have enough of. I love writing about this. This will be done with the left-brain, or the Church of Reason, as many call it. Most of us want to believe that money is at the core of a lot of our problems, so I will write this as much for the rational Church of Reason thinkers as I can because it makes sense to do it this way. For you, the creative right brain dominant types, Church of Creativity people, fear not: you will see your true value here too. The fear of lacking causes us to maintain a mentality of being satisfied with only having enough…to barely live instead of fully living a life of abundance. This layer is the easiest to create and the most misunderstood; the irony of making great wealth is that we have to often do the opposite of what the average person is doing to make wealth. AND, it all starts with our wish to understand WHY we want to be wealthy; than and only than can we sustain our commitment to achieve this wealth.
This layer of fear is not about money at all. This is about the fear of the value of money and resources, and not having enough to do as you wish. So the layer is about a lacking of the ultimate kind: value. Abundance begins with looking all around you, and realizing that you already have more wealth than 90% of all the people in the world. It is this belief of having something to give away that possesses a magnetic value, and will result in the actual dollars you need for your freedom and time.
Billionaire over for Dinner at the age of 25, to acquire company:
One of my biggest achievements came to me from a situation that caused me a lot of pain in 1995. I had just returned from a tradeshow in a Minneapolis convention center where I had a booth for a business that I owned and ran. This was my first exhibition at a trade show, and a lot of my customers, supporters, and even some competitors stopped by. I had a cast of people encouraging me, and they all seemed to be excited for me, as some of them had seen me start the business in 1992. One of these supporters was a woman who ran a medium size frozen food manufacturing facility. She stopped by my booth and shared some positive thoughts of how proud she was of my progress of the last 3 years. So here is where the story turns interesting on the last day of the trade show.
Everyone from the trade show went home from his or her marketing efforts there. I packed up my equipment and marketing tools, and went to my part time job. I had worked as a waiter part-time at night to ease financial stress from my life, for I was not paying my self anything, but putting all of my revenues back in to the company. It’s common for Entrepreneurs not to pay themselves a salary, but most don’t go to wait tables at night. I chose to do this, as the money earned by waiting table was better than most part time jobs. This particular Friday night, the women who stopped by my booth was at my place of employment, and I had to wait on her table. She had seen me in a very successful business suit and trade show, just hours before this incident. And now I was waiting on her. She felt awkward, but I’m sure it was nothing compared to the drop in my ego. This woman was kind and understood the struggles for the last 3 years. I had met her when looking for suppliers when just getting started, now I had all the pieces of my business functioning and a who’s who of national clients in my food business such as Marriott, ARA, and University of Minnesota. I had made a lot of progress in three years, and she supported me. I felt super low, my ego felt crushed, and I felt embarrassed to the nth degree.
So this is where I chose to shift my attitude. I said to my self, I am down, as my ego just got a big blow, but I choose to give everyone great service and turn my attitude around. I was thankful that I had this experience. The next table over a man was wearing a very unique but conservative oxford shirt by Polo. This shirt was unique, and I complimented the man on his shirt. The man acknowledged my appreciation, but his wife lit up with excitement. She had purchased the shirt for him, and she was so proud. I had told them that Polo is not known for sophisticated oxford business shirts. The comments led us to a conversation that helped all of us to learn about our careers and interests. Before they left, the man said he had a friend at Schwan’s food corporation. If I ever needed anything I should give his friend the CFO a call.
Wouldn’t you know it, months later I had a manufacturing problem and I needed a supplier, so I called this nice man’s friend. This man, whose name I don’t even remember, led me to having Billionaires over for dinner within 6 months of my meeting him. So this story is told to you how a hurtful ego led me to shift my attitude at the age of 25. And this shift of attitude led me to a series of nice people who gave me a chance to present myself to the executive board of a multi-billion dollar food corporation. The company and the executives offered to purchase my company. As part of the due diligence process, one of the Schwan’s came to dinner at my mom’s house in Roseville Minnesota. A billionaire coming to visit a immigrant 25 year old entrepreneurs house. Wow, that is an amazing accomplishment, isn’t it? This is the stuff that happens when we are dealt challenges and we choose to be nice and accept things as they are. These challenges quickly turn in to opportunities.
Shoveling Dung to becoming one of Four Billionaire’s in Minnesota:
The Schwan’s food company’s story is a powerful story of turning dung in to a giant food company, with amazing values and history of success. Do you still believe you can’t make millions? Than you have to read this story. The same Schwan family member who came to my house for dinner told me the story of his grand father who started the company.
Grandfather Schwan was a collector of dung, that was his job, from dairy farms in southern Minnesota. His wife loved to make ice cream, and asked her husband to buy the dairy fat from the same dairy farms that he collected the waste from. Imagine the dignity of a man, who does this for a living—isn’t there a better story of turning human waste in to billions? Truly amazing, and no one knows this. Grandmother Schwan’s ice cream was so good, those same dairy farmers bought the ice cream. So this challenging job of grandfather Schwan turned in to an opportunity that resulted in home delivery of ice cream, in frigid Minnesota of all places. Wouldn’t you think good ice cream would come from a warmer place? Soon the delivery of ice cream turned in to delivering other products, such as groceries. The company maintained it’s small town family owned status, and quietly went about it’s business. In 1995 when I was told this story, I learned that the average American spends $300/year on Schwan’s products. I believe the company is a global concern, and it has amazing brands such as Tony’s pizza, Ming foods, and Florence Pasta & Cheese. The brands extend far and deep, such as Red Barron’s Pizza, Florida Seafood, and hundreds of other products that we all consume, but the story is amazing to me.
I learned of the story first hand from the Grandson, who visited my mom’s house. So that is the story of how a series of nice people led me to have billionaires for dinner. As you read through this chapter, recognize that no matter how many skills, training, degrees you hold, the most important skill you will have is your attitude and the ability to make lemonade for success with challenges you are dealt. Being a nice person will give you more than anything else.
Before I tell you about the Universal principles of success from the wisdom of the ages, which by the way you can get from most well known success books, I want to give you a tool that will help you on the journey. I won’t waste valuable and colorful language and scientific facts on how research has shown that this tool works. It simply is the number tool you will have in your tool box for success, you won’t need any proof it’s a real simple concept. No matter what happens to you, no matter what challenges, and mile-stones, and suffering you have to endure, you will use this tool, with or without knowing it. And, for the optimistic thinkers, some time, I recommend that you do and should dwell, to really feel the pain. So don’t always try to be an optimistic and power positive thinker. Be real, feel what you feel like, and be yourself. When you are enduring that lovely tool called suffering. Feel your pain, relish in the hurt, let it sting you. You will need, often against your short term wishes, to learn to make the Lemonade out of the lemons provided. You may have asked for these wonderful gifts of suffering, though be in unconscious and for free on the road to success.
So make lemonade of the nasty tart lemons that you are dealt. You will have to make lemonade, more often than you want to. So the tool is to make your OWN LEMONADE from the lemons dealt, the suffering, the negative energy will have to be transmuted. When bad things happen to good people, they will doubt every thing, their God, their family, and they will doubt you. And, you will have to do one, thing make tasty lemonade out of it. This thing called FAITH, it deals with thing called TRUST, and it’s a rare currency as it comes. Especially when you need to make lemonade, and you need to make light of the situational suffering. And, that is where I/you can use the analogy of making flavorful lemonade. Or come up with your own food or analogy to give you more faith and Trust. Think of each one of these bad things as a specific fruit, make it a Raspberry lemonade, a pineapple lemonade, just keep making it. Harold S. Kushner wrote a book by the subject “When bad things happen to good People”, Why Why, Why you may ask do bad things happen to amazing good people? His answer is one of the best, to make them better people. And, it’s in this making you a better person through suffering, that you get the blessing to have the experience and expertise of success you seek, and of course the empathy required to help other people.
The 7 principles of acquiring wealth, Success and living in abundance:
1. Desire. You must have desire, but often can’t their without hope. So hope is the seed, the water, and the nourishment of desire. Without Hope your desire will not last. You must want the money and you must have the paradigm of achieving it. Most of us don’t really want the money or the success, we just think we do. The desire for a certain amount of money or level of success means that we are willing to sacrifice short term wishes for long term success. Desire means working your tail off. I am here at 3:51 a.m. writing. What are you doing at 3:51 a.m.? I am writing in spite of my wife “enthusiastically” expressing her wishes to have me home by 1 am for no particular reason, in spite of having to put out more fires and rejections than usual that day, losing a real estate deal to a competitor, and in spite of my Starbuck’s coffee having been consumed a full four hours ago. I went to a smoky Denny’s to start writing as the Starbucks was full. I had to penetrate the deepest part of me for inspiration, the time, and the will to keep writing this book. I work extremely hard. I have made things happen by working non-stop for the last three weeks straight, and still I found time to write. I faced my real fears of writing this book; I lived through them. Are you willing to put forth the effort required for your success? If you truly desire it, you will!
You will need to see the reality as well, you will need your friend hope where desire and faith meet the road with expectations and financial pain of food and rent. We all have circumstances that get in the way of our goals. This flow disruption creates the necessary stress, to test you, to make you stronger. No, I am not afraid to work to achieve my goal, but it’s not just about fear, it’s about finding the fire to keep the desire burning. It would be perfectly natural for you to ask why is it worth it? What’s the point? Is it the money, as I am talking about in this chapter? Let me make be simple: It can’t be about the money, you will never find the burning desire if it’s just money. You have to love doing what you do, and you have to want to achieve the goal, and that is the desire that will keep you going. My fire burns strong and my desire is to help people, and if all I have to do is show up and write, then I do it. If you desire a goal, you too will spend the energy to achieve it; it’s that simple.
2. Expect it, trust it. You must have enough confidence to go beyond wanting to achieve your goal; expect it to become reality. You must have the faith that you will achieve your goal, and it has to turn in to Trust. If you don’t trust that you will achieve your goal, you will find a way to fail, but keep going. There are plenty of examples of people in every generation, from every imaginable background, who demonstrated the faith that they would achieve their goals. In Thomas Edison’s early work, everyone told him he was failing, experiment after experiment. His reply? No failures, just lessons that were a multiplicity of successive approximations of successes. This is one of the toughest of the must-dos, but you must develop expectations by having a belief system that will support you during times of doubt, because at some point, you will doubt. Expectation is much different than hope. Hope is the vehicle of desire, and expectation is the instrument of turning desire into concrete, hands-on reality, and you have trust it. There are too many before you that have tried and triumphed, but they believed, and so must you.
There are many doubters of my expertise and I often have to defend myself. If you have to defend yourself, questioning their intentions, may or may not work for you. The best defend some times is not to defend your self at all, just stay your course.
I have a real-life example of a friend of mine who may over came great doubts that we all shared about our company, based on his expectations and conviction.
In the fall of 2000, he was waiting for a senior vice president of a public company to call him. He had told our venture capital investors and backers that he was going to catch this big fish, and he had worked months for it. Now, this senior vice president called to say he was willing to sign the customer contract, but she wanted to invest in our company, too. She said she was advised to NOT sign the customer contract until they decided how much to invest and when. As he heard this on his cell phone, I could hear the pin dropping just by looking at his body language. Our controller and I, heard him say something to the effect: “You don’t understand, you have to sign this agreement, I have too many people—investors and employees—waiting for this contract.” He got her to sign the deal, because he expected her to sign and gave her enough reasons too. As he walked out of the humble office of ours, he headed with direct force toward the fax machine. I admired his will at that moment, and said to myself, I want some of that conviction, that level of expectation. How many of us have the guts to say that to a senior vice president of a public company? Not many. That is what dreams are made of.
It is this kind of will that is required to run a marathon, the certainty of believing there is no choice but to finish and get it done.
3. Develop a belief system of abundance. You must live as you had prior to setting out to achieve your goal; don’t spend money you don’t have. Save the money you have, invest it, and be patient. Give away abundance value of positive attention to everyone you meet. As mentioned earlier, when you talk to people you have never met, you can’t know who they know. So how can you give away abundance value? You must know that you already have what it takes, and you have to assume you already have everything you have ever wanted. But don’t merely assume, you must believe with every ounce of energy available to you. If you want riches, you have to learn the rules, and abundance is a mindset. So imagine, and give the energy away. You will get it back, provide value to people, and they shall pay you for it. Don’t fake it until you make it. In order to achieve, you must believe it to the core.
4. Be nice. Being nice will help you develop a network of people for whom you respect that are kind and always willing to help. Thank them by telling them. They might know someone who knows someone. Never burn a bridge, network, and keep building your network. What you know is less important than who you know. (Remember, name-dropping will not reflect well either, so be careful doing this.) You are looking for great contacts who will respond to you in your time of need. Respect is earned and this can easily be accomplished through good will.
Three kind people once helped me to invite billionaires for dinner when I was only 25. It is a story of how kindness earns karma points. It’s just an energy karmic thing. It’s simple, when given a choice of being mean or nice, be nice. You can never be too nice, be strong and still be nice.
5. Develop an expertise. What do you love to do? What have you always found more fun spending your time? This maybe a core to your soul’s destiny, your passion, your true calling, your true vocation, your love can now be your job. Rarely will we find something we have to do, that we enjoy, that we will ever be really good at it. Whatever you love, you will find a way to be good at it. You will probably have more fun and enjoy your life. Experts usually get paid more than the people who are not. The people who do things they have to, usually show it. They don’t enjoy what they do, and their non-verbal communication will hurt their career goals, their overall happiness, and every other part of their life. I learned a very valuable concept in a simple yet profound book, The Richest Man in Babylon. The concept was to make work your best friend. In treating work like your best friend, I learned that it will give us everything that we ever wanted. The concept is valid, except for when we don’t love the work we do. What is the missing ingredient, and why don’t most people do what they love? They lack hope, that it can earn them money, and therefore they lack faith in their God, and don’t trust.
This maybe one of the most important lessons or concepts in this book, do we what we love and we succeed. If we work just for money, we are slowly living a life of despair. In my opinion this maybe the root of almost all of our problems, our lack of happiness, our health issues, our relationships. This slow death of not truly living is a disease, driven by fear, and lack of hope. As soon as you give your dreams a little bit of hope, you will lighten up and place joy in your life. The fear is that we just don’t think we can make money doing what we love, hence we try to do what we think will make us money. By simply doing thing we don’t love, we don’t become good at them, and the cycle of despair and the root of our problems. Becoming an expert means you are one of the best, and most people who are experts, always get paid well. I know plenty of hair stylists, house painters, artists, musicians, business people who love what they do, and make plenty of money. This fear of not making money in art or creative ventures is one of the biggest issues we all have to overcome.
So what to do, how do we learn what we love to do. Do we drop our current career as engineers or accountants, and all become musicians? Not exactly at that moment, but yes we should start doing what we love. Come up with a plan to learn to be the best, and ask your self questions on how to make money in that passion. Take your current interests and develop an expertise, may it be music, arts, software, sales, science, or anything that is a difficult skill to acquire and will never go out of demand. No matter what your true passion is, you will always be served by learning about people. And you will always benefit from learning how to sell, no matter what the expertise. I am a trained Management Information Systems professional, but I learned to sell. The sales skills I learned were applied to all of my career advancements, to almost all of my management effectiveness, and most importantly my personal and professional relationships.
6. Learn to communicate effectively: writing/speak/listening and most importantly discerning.
Why? I always try to ask the question why, and than of-course try to answer it? The main reason to do this Learn to influence others, but don’t try to manipulate them. And learn to discern if people are trying to manipulate you or influence you. This is one of the most important tools that we all have. And, it’s one that the church of reason, engineering types don’t know how to use, but the one’s that do, do quite well, fairly quickly. Creative people in my opinion are much more in tune to the art of communications, they also tend to have a knack for intuition and trust their gut feel.
Learning to communicate effectively, know the basics, but learn how to win friends and influence people requires this skill. This is complex topic, and there is a science to it. How? This is too long, and too big a subject to cover in this book. But a few tricks of the trade will help you. Write like you are having a conversation, yes, talk with your audience, not just to. Write clearly, concisely, elegantly, sometimes poetically, most importantly honestly. Learn to listen not only with your ears, but with your eyes, watch their body movement, their eyes. If you watch people as they are talking and they look to their left, they are accessing their memory, if they are looking to the upper right part of their brain, they are trying to be creative.
Listen, first step in listening–let them finish. Try not to interrupt, if you have to apologize, and than ask permission to continue. If you ask people if it is ok to talk about something, this will show your target that you care enough about their time, and they will respect you more than 90% of others. So communication is a science not an art. I have gone to over 10 weeks of class-room training, some of training was the same training that executives of Fortune 500 executives go through. We were taught to learn how to understand the motivational patterns behind executive decisions. In all of this I learned how to understand human behavior. To communicate within group dynamics, with different personality types, with different positional types, is a tool that many are just too afraid of. Fear of public speaking, was searched on the Internet about 7,000 times in a month, is one of the biggest fears that most people have. To anyone who is interested in being successful at any career or relationship my recommendation is always to continue to refine this skill.
7. Ask smart and great questions. What, how, why? This is one of the most important tools to achieve anything, especially solving problems, shifting paradigms, shifting peoples ideas, getting to know people, and most importantly to influencing your own thoughts, along with influencing others. When asking strangers, one of the most often asked destructive questions is “what do you do for a living?” Instead, ask what do you love to do with your free time? Get to know peoples’ passions? But tell them about yourself as well, just don’t do it right away, unless requested. Because you don’t want them to leave thinking, oh, my gosh, I just poured out my heart to this stranger, and I know nothing about him/her. This is something to watch out for discerning as well, the clever or people to watch out for, will usually never tell you anything about them. I don’t like to trust those people, and I recommend that we precede with caution with those types. This guy knows all about me, but I know nothing about him. That is not good, either.
But this is coming from Mr. Enthusiasm, who likes to talk, Moi. I happen to be blessed with the gift of gab, and only because I have worked very hard to stop myself and ask questions of others have I become a great communicator. The people who you want to get to know and develop win/win relationships with should also ask about you. If they don’t, move on. Don’t try to be friends with everyone, only people who are nice and caring about you, too.
Anthony Robbins is a modern day guru on motivation and success. In his book Awaken the Giant, you will find everything you will ever need to succeed. But one the many important things, he mentions is the ability TO ASK QUESTIONS, you not only have to ask questions of life, of people, but of yourself. What do you want and Why? Are the two most important questions you can ask in almost every situation. One of the other’s I have learned is to ask the truth about your assumptions you make about everything, especially about things that effect your feelings. So be rich, be wealthy, but most importantly be healthy and be well. And helping others will always get you to be well and healthy. Don’t just take my word for it, read the examples of many successful people around you, ready any book on success or talk to any truly successful people, they are usually healthy and doing quite well.
These are the following Specific Questions that help to help you succeed. I believe most people already know what they need or really really want to do. They don’t do it for a number of reasons. Research shows that people who write down their goals accomplish them. To me it’s not about the goals written or not. It’s about the right goals to write down. Most of us don’t know what we want. So my questions help answer questions that help us understand our souls true destiny. So before people write down any goals, there is a lot of self-discovery that needs to take place.
Than and only than, shall you write down your goals in detail, that is just one step. You must actually visualize yourself having those goals already manifest, and believe it. If you do this, your odds will be much higher. Success is never guaranteed, but I do know that there are just too many people who achieve what they set their mind to. I am a living example of how a kid from India, who did not even know how to sit on a toilet, can make millions by the age of 31. It has not been an easy road to travel on, but that maybe the reason it’s been more joyous. It’s my commitment to my goals that has led me to achieve great things, and there are countless examples of others accomplishing greater goals than they even imagine.
QUESTIONS TO GET TO YOUR SOULS PURPOSE:
Also, please Remember we are not just talking about rational left brain stuff here. We are talking about having your true divine intention drive your church of reason, and your Church of Creativity. The fuel of the heart is amazing, and it will get you what you want. Here are simple exercises that will only help. You may have others, but these are just what I have used to help me.
These are the questions that I have lived, and continue to ask. I also used similar questions for acquiring any personal dream, such as a dream home, a relationship, etc. Mainly thing that matters is What, and Why, the how is not as important. The details, as much as can be described is the best. Reviewing these details on a regular occasions is the best. Also, when one wonders if they are on the wrong track, or when we feel stagnant is when aligning with theses statements is helpful.
Overall Questions that one needs to think about and write at least a page on for themselves.
1. Describe the Location of your perfect dream home, the city, the local, the neighborhood, and why you love it. Describe only one place where you would live full time, but you can go to vacation any where, any time, and that you may have many homes, but only one place that you can call home. Where would you live and work, and why?
Ans: it would be a place of nature, surrounded by trees, and yet, from most of the lawns, or the main rooms there would be views of water, seren water, either ocean or lake facing west where the sun sets. I love the water, it makes me feel relaxed serene, I love looking at the stars at night, and don’t want so many city lights getting in the way for me.
I also would love for the home to be close to other homes, I like city living, but not in rural areas. I feel, that i need to be around a community of like minded people, and so being around energy of positive people. Maybe, some place very similar to my current home. Just a few blocks away from ethnic restaurants, and urban coffee shops, and market places. But, quiet, seren enough for me to find peace. Maybe this place is just steps from my home, it maybe is on the south east side of Queen Anne. Where i can walk to this great park, or go in to the streets of Queen anne and grab a cup of coffee. Yet, most of the time, I get to be around people. I guess, maybe i just need to have parks so close by, that I can go get nature in those places.
So my perfect dream home, would be in a city like Seattle, with lots of parks, i guess, I am done, I want to live in my current neighborhood, or maybe in West Seattle, if I get to live on the water there, near Lincoln park. I might miss the restaurants and the coffee culture, so I am not quite sure? How would it make me feel, if i did not have the diversity of people walking by, only park people? I think i would miss the mass energy of QA, i like the energy of people, and need to get calmed or get away to get nature. Living in Queen Anne, I can get both. Nature is just minutes away, and I can walk to it, if i need to, i can drive to 4 very unique parks if I need to get variety. Which I do.
If, I had all of the money in the world, Would I want to live in San Francisco, my favorite large city? Answer to this question is NO! How about Santa Barbara? No, why? Well, I don’t want to start all over again. I have a few friends here, and i know the city. I have lived in Seattle for about 8 years, and I know it, and love it. It has all i want in a city, the culture is urban but not too busy, it has the arts, it has the food, and it has the views, and it has the parks. All of these things are just the perfect mix of spices for my life. I like variety, and Seattle gives it to me. I have to live here, and I don’t think i can live any where else. Living here meets the emotional drivers of life, inspiration, excitement, spirituality, serenity, intimacy, connection, security of friends and learning.
2. Describe your perfect way to spend your time during the day, if you had all the money in the world, and all the time in the world, Of course if you had no fear? What are you doing? How does that make you feel? Write these down in detail from when you wake up to when you go to bed. Describe your perfect partner, your family, your friends, as much detail as possible, How does this make you feel? Describe the emotions, the feelings, the pictures you see, the colors, the sounds of music you hear, the blah. blah. blah. etc. Just get on a role and write as long as you wish…but at least 1 full handwritten page.
3. How much money will you need to live this life style? Really, if you had all the money in the world, How you would live if you could spend the most money, or the least? Do not think of how, but imagine if you had all the money in the world, how would you live, how would you spend it? What would you do than, not on a small level, not just on an Emperor level, but on your hearts level?
4. If you could live the life of your total passion, your true dream, and make money at it, assume that the world will pay you any price you wish, what would you do? Imagine that you are the best at whatever you love to do, and that the world is willing to pay your price. Would you still do the same, or would you do something different than you are now? How much would you charge, and you don’t need to justify it to anyone. You deserve your price, and everyone in the world wants your services, in fact, they must have your services. Your services are needed, they are your hearts desires, and all of the world has wanted them, as they are their hearts desires too.
5. Imagine now, that you have all of the above in the perfect business for you. You have developed the perfect business plan, and all you need is investment to get this off the ground. All of a sudden you meet a real world Angel, who gives you all the money to do this business. That Angel wants to make sure that you will succeed and she wants you to tell others about it, and share your insights for the next generation. Because that Angel was helped by an Angel before her. How would you convey your confidence in yourself to her for this venture? (What skills do you already have, What experiences do you already have, and what experiences and skills can you acquire or will need to hire? The big question is Why you)?
That angel just has one wish, before you start your business, she says. You have the Force, you must use the force, the divine force. “You have all you need at your command, you must believe this, and you must use it, and when you doubt just call on me, and all you have to do is ask, and you shall receive it”. Go now, and be all that you were always wanted to be, as that is what you were meant to be. Always focus on what you want, and you must believe you have it.
Some of you have noticed, the fact that we are publishing a book, and we are asking for your feedback. If you give us any feedback, you might get credit within our credits area. We changed the title from “Blogcast your brand: via SEO + Blogs + Social Networking = Internet Marketing 2.0″. The BlogCast your Brand was the main title, and the rest was the description line.
The new title is going to be “Marketing Is A Contact Sport: In the new era of Internet Marketing there are better ways to reach out and touch some one, especially prospects and clients. Learn the secret power of Blogs, Social Networking, and SEO (Search Engine Optimization) to grow your business.
Here are the chapters with the old name, what do all of SEO experts think?
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Chapter 7 Social Networking: No Blogger Left Behind
This is a very critical chapter I think because it need to really show all what we have talked about in the other chapters and show how the dots are connected for the perfect outcome, promoting our business, getting high rankings, and getting lots of leads and business. We all know social networking, business networking, and word of mouth through the viral internet marketing engine can turn you and your business in to a very quick success. While that may not happen to most of us, where we are achieve over night success. The point of the matter is that your progress and success will come much faster from social networking and online promotion, and probably much cheaper than if you were not doing it at all. No women or man is an island, meaning we really are much more interdependent on others than we might acknowledge, and the online world doesn’t keep many things secret. We have all seen funny videos from YouTube.com and how they spread like wildfire. If people like what you are doing, they will tell others.
No Blogger Left Behind, Part 1: “How to win friends”
“How to win friends and influence people”, is a classic book by Dale Carnegie. It’s a classic because the principles are universal and will never change. I was blessed enough to read it at least 10 years ago. The best thing, I can tell you from the book is a simple but very important truth. Compliment people, in a sincere and specific manner, and you will always have a fan. Compliment them about a specific thing, about their appearance, their blue suede shoes, or their off platinum designer jewelry, anything they are wearing? Go out of your way, but be honest, no one likes a fake kiss ass.
So can’t find anything, just compliment them on their smile, they aren’t smiling you say. Well, say this and you are sure to get a smile “I bet you have a beautiful Smile, go ahead and show me”:-). There is also another saying that makes the point even better, and I think this one is from Anthony Robbins “People are always listening to the WIIFM, What’s In It For Me, tune in to their channel?” and you will get their attention. You see these strategies are sound and honest ways of making friends and building camaraderie. The problem is that often times really smart & cheesy sales people over use them and are not sincere, so they get a bad name. So time tested way to win friends and build community is to compliment them,but how does that apply to building community blogs or promoting your blog?
People do business with people they like (Anthony Robbins truism, from now on I will use just AR to refer to him. You see I will quote him quite often, as I have learned no more from any other man). My truth, people are also friends with people they like, they will build community with people they like, they live in neighborhoods they like, people will collaborate with people they like. So you have to be liked and be like the other people you have to build community with. Get it, are you MyType? My Type of people are inspirational, entrepreneurial, motivated, real, honest, hard working, some times lazy, but more importantly fun. You will undoubtedly get connected with people who are like you. And, if you are a fan of Tony Robbins, than I am a fan of you.
In the book, Marketing to the Social Media, Larry Weber explains that over 50% of the people join a social network to meet new friends and connect with others. I wonder why this is? Actually, I did not, I knew this to be a big problem, lots of people are blogging, but they are not sure if anyone is reading their blogs? It’s actually one of the biggest challenges facing most new bloggers, and probably reason #1, most people stop blogging. It takes time to build an audience or to see the rewards of your labor, that is why social networking and social media is such an important part of Internet Marketing. They help people connect with others. Also, if they don’t already have a lot of friends, it’s hard for them to find friends online.
So we want to not only help teach the concept of making friends, we want to help you make friends online, but without having to join just one network. We actually started working on the solution while I was writing this book in October of 2007, and today April 17th of 2008, we have about 4,770 people blogging on our system. You can check it out at Community.MyTypes.com.
Two chapters ago, we talked about adding comments to major news sites, such as WSJ, that was to build links and promoting your blogs. This is to build a community around your blogs. Here are three basic steps and action items for you to build community for your blog. The easiest and best thing for you to do is to ask your friends and professional associates to be contributors to your blogs, and Voila you have a blog community! Go ahead and ask them, if they don’t already have a blog, have them blog with you. Define a simple focus for each of you to focus on, and off you go.
1. Find blogs + blog websites similar to yours, to do this right you need to find people who are intersted in the same things as you are, find them by doing a keyword searches for your interests on Google.
2. Once you find their blog, read a few of their posts, Make sure you like what they write and you have something in common with them, than find out as much as you can about them.
3. Ask them to be a contributor to your blog? Yes this is a bold step, but you can do it. Here is an example of how: “Hi my name is John, and I read about your blog, and I like what you wrote about xx and Yy. I think you would be a valuable contributor to my blog. I have similar interests, and I specialize in writing about things in a different way, my focus is zz not xx and yy. All you have to do is contribute as often as you can, just write quick summaries of things of interests and you and I can exchange content and do cross promote? We both benefit by having more content on our blogs, and exchanging links with people of our Types”.
4. Be real, be confident, and you will build community. Just ask people and they will feel flattered and you will have a friend. Remember it just takes two to make a community. My first social networking site was Tribe.net, Friendster, MySpace, FaceBook, LinkedIn.com and YouTube.com are some of the most popular. I am a member of all of them, except one, guess which one?
No Blogger Left Behind, Part 2: Got friends?
We can talk all day about how to make friends, but getting a blogging buddy or a blog contributor is no easy task. So what do you need to do but most of you won’t do it, because you hesitate to be vulnerable? I want to tell you a secret of making friends, give people a compliment, no one hates a compliment. As soon as they acknowledge you have a friend. This is one of the best things about the site Digg.com, more on that in the next segment part 3. You are right, It’s hard work, and it’s hard because we the people don’t like rejection.
Another secret to making friends, just ask them, who do you know that isn’t looking to make friends. I think I mastered this art as a young business person, right after college as I joined as many networking events as possible. I think I learned this art from Harvey McKay, the great author from my home state of Minnesota. He actually wrote a book on business networking, you have to read. I will reference it in the back of my book, but back to our focus.
Just keep ssking people, go ahead ask as many as you want. And, you won’t be surprised when they say yes, because you know most will. You might actually be helping them too. Life is sweeter with more friends, so is a blog community, it’s more fruitful with all benefiting and contributing.
Be social, is the theme of Web 2.0. Social networks and social networking is all the new rage of the trends in internet marketing. There are two great articles written by Jacqueline our previous blogging coach, on Social Media Networks, they are in the next few pages. The first article is title, “Don’t blog in a Vaccum”, self explanatory isn’t it:-). The second is “Web 2.0 and You: Social Media Explained” and discusses and explains social networks and how you can benefit from using them. So it is all about building a community around your blogs, so go ahead and make a friend or two, definitely read the article below, and don’t be lonely fruit on the branch:-).
Don’t Blog In A Vacuum
Blogging is essentially a social, conversational medium, so it only goes to follow that you can’t successfully blog in a vacuum. You have to read and respond to other bloggers, link to outside websites, and be aware of what others in niche are talking about by participating in the popular social media networks.
Basically, you have to read at least as much as you write. First of all, reading and absorbing the work of talented writers is one of the most important things you can do when it comes to developing your own writing voice. It only goes to follow that, if you want to get the most out of your blog, you have to read other blogs as well. Besides, being aware of the current popular topics in in the blogosphere is valuable, and you’ll never know where you’ll pick up a great tip or two.
You don’t even necessarily have to read tons of blogs about blogging (although as your Blogging Coach, I would say that you should definitely keep an eye on a few meta-blogs); useful, well-written advice and positive examples can be found on blogs in any niche. It’s also important to check out blogs that discuss similar topics to yours, so you can pick up on market trends and see if anyone has written, linked to, or created anything interesting.
One of the key differences between blogging and more traditional forms of media, marketing, and public relations is that it’s a two way street. Yes, your readers can and will respond to your posts in the comments, but other bloggers can write responses on their blogs too. Reacting and sharing opinions are a key part of participating in the blogosphere, so it’s not only useful, it’s imperative that you read at least a few other blogs.
Don’t think that you have the time to read? Try subscribing to your favorites and scanning them in a reader (I personally prefer Google Reader, but there are tons of options out there), or tagging posts that intrigue you with a “to read” tag in del.icio.us and coming back them when you have time to spare.
What other blogs do you read? Do you read them for news, education, inspiration, or entertainment (or a mix of all the above?)
Chances are you’ve heard the terms “web 2.0″, user-generated content, and social media networks being thrown around before, and you probably have a decent idea of what they mean (if not, check out my dictionary of blog related terms). However, you may not be sure how to use the social media networks for your business – to blogcast your brand, because the blog is the center of it all.
Think of your brand/business as a solar system – your blog is the sun, and the rest of the social media sites and applications as planets orbiting around it. You may have profiles on the other networks, videos on YouTube and photos on Flickr, and use social bookmarking sites like del.icio.us and digg, but it all revolves around your blog (be sure to put links to your blog in all your profiles, but you already knew that, right?).
There are two main forms of social media that can be quite useful for bloggers – networking sites (Facebook, Myspace, Linked In) and bookmarking sites (Stumble Upon, Reddit, and my personal favorite, del.icio.us).
The networking sites are kind of self-explanatory; they are not that far removed from your actual network of friends, associates, and colleagues, except that they are virtual and you can see everyone else’s networks too. Besides the fact that it is simply convenient to have everyone’s profile info at your fingertips, these sites can also be useful when it comes to reconnecting with old colleagues and acquaintances, and for learning more about new friends. While you don’t need to maintain a presence on every social networking site on the web (you wouldn’t have time to do anything else!), it’s helpful to be involved in one or two that are popular in your business’s niche, e.g. fashion types with Iqons and anything music or entertainment related with Myspace.
Bookmarking sites are useful for bloggers in the both the promotional sense (having your content listed on the sites brings in readers) and in the personal sense – you can bookmark and tag your favorite sites and articles and access those bookmarks from anywhere, and if you work from multiple computers your bookmarks will be synched. I personally like to bookmark and tag any articles that would be good blog fodder, so bookmarking sites can help beat blogger’s block as well. Social bookmarking sites are also excellent tools because they enable you to check out what others in your niche are reading and what they thought of it. Popular forums can function in a similar fashion (be sure to put a link to your blog in your signature line!)
Last but not least, there is Technorati, the blog index that has become so much more. Technorati lets you see who has linked to your blog and how recently, what other sites they have linked to, who they have favorited, and so on. There’s also an authority ranking (how many sites have linked to a particular blog). It’s a good way to keep track of which bloggers are saying what, and how other bloggers are reacting to it.
The key idea to remember is that the social networks are a community – you have to participate, learn the mores, and in some cases, follow the rules (for example, many forums have certain codes of conduct and behavior, so check out the regulations before you jump in and post). Even if you’re a natural rebel, you have to learn the rules before you can break them. Like any other community, virtual or not, you have to learn to listen as well as speak.
No Blogger Left Behind, Part 3: The digg Effect
Hey baby, you Digg my Business? Well, that’s a bit more casual for a business blog to be news at Digg.com, and it’s appropriate in most other types of category. But, it sure makes a great tag line though, does it not? Great tag lines and great headlines make for good marketing and smart news stories. You need to get your blog posts on Digg every time you post, that is if you want to promote your blog. Why, because of the Digg effect. But be cautious as not every blog is news worthy, so save it for your best ones.
Have you heard of the Digg.com or heard of “The Digg Effect” yet? Well, if you have not heard of it or not been there yet, you should go there as soon as you finish reading this blog. Digg is not a house hold name yet, but in the tech community and among it’s rivals it stands out at at a huge success with a loyal following. It’s a ratings engine for news, videos, blogs, you name it people Digg it! Microsoft recently did a deal with Digg.com to provide advertising on the Digg network. This was the largest advertisement distribution deal by the Search Engine Marketing arm of MS, that is before the Facebook deal. We do update our content before publishing.
We actually had Digg features within our News section of blogs, so we think highly of end user rating systems and blog/news aggregators. So does Bill Gates, as recently mentioned in his futurist conversation with Donny on “The Big Idea show on CNBC” . So How does Digg work, and why is it good for your Internet Marketing? Digg.com is a great place to find active members to social network with, and make friends. They are usually very active, and an active blogging community is worth it’s weight in gold. The Digg effect is that people are getting plethora of traffic from Digg, at times enough to crash there servers.
Is Digg good for your SEO and search marketing and search rankings? It’s a great place for you to develop community around your blogs, posts, and it’s definitely a great way for you to promote your blog headlines and Digg pages do get indexes quite heavily, so yes! It is limited in what it does, it’s not your all in one social networking sites like MySpace or Facebook, but it’s better than those at making new friends.
The best part about digg is that it’s really simple, and you will get traffic, and let’s hope you get the Digg effect, as most people Digg are active.
Do marketing and motivation go hand in hand? Yes, and am I the only one that thinks that?
Jill, my wife, just bought me two books, and I bought my self an amazing marketing book that you should read too. It’s by the marketing Guru Seth Godwin, and called “The Big Moo”. The reason the book is amazing is that it is written by insights of 33 amazing people, and broken up in short articles. And, it has a lot of inspirational advice that helped me get over some emotional road blocks to writing this book. All that in a marketing book, wow how cool is that, and to get it from a marketing book, that is truly amazing.
Next, Finally I will provide the summary of the book, which will touch the subject of Hope, Faith, Desire and Inspiration, all in the recipe for Success!
Blogcast Your Brand: Chapter 6 Cracking the (Google code) – technical nut shell:
If we don’t cover the technical aspects of SEO (Search Engine Optimization), I feel we are not doing justice to the topic of this book. And if we don’t talk about Google, how can we be really call it a comprehensive book on search engines and marketing? Google is the #1 b2b and b2c marketing channel on the Internet, I don’t think anyone is doubting that fact. In fact, the cover story on the Wall Street Journal talks about Google and it’s advertising influence.
The hard balance for us is what to cover technically and what to leave out. This is not a book for techies, programmers, or Internet Technorats as I call them. This book is targeted at individuals, entrepreneurs, self-help types, marketing consultants, and business people who want a primer on the sound and ethical search marketing strategies.
We also want to summarize the key aspect of the Google Algorithms, and simplify them for the common women or men! Remember we are helping Google by doing this, Google’s main job is to provide up to date and great content. And, that is what being technically savvy does, I explain the Google Algorithm in a blog post a few days ago, it’s at the bottom of this chapter.
The link above will take you to the research paper by the founders of Google, it is hosted on the Stanford University website. It discusses in relative detail the problem that Google is trying to solve, and how it goes about doing so. Some of you are not technical SEO types, so you can pretty much ignore it. For some of you software engineer types, and the SEO Services people, it gives you real clues on what Google maintains as it’s core, which will never change, just enhanced. Those of you who want to know the intricate details of how the Google Algorithm ranks a page, it is explained in the above article. By in large the original system still is true within the Google back bone.
What has changed is the ability of the system to understand, spam links and many other types of tricks the unethical SEO’s have implemented over the years. Anchor text section is still in place as the most powerful SEO Tip, and writing good quality content is still king. So we will attribute Anchor text in links from high PR sites as the SEO Tip #7, the most powerful SEO strategy.
I was going to leave this post as is after the preceding paragraph, but I did some more searches on the “Google Algorithm”, and decided to add more clarity on what I see to be more accurate right now. If you are an SEO Services provider, and/or searching for the keywords “SEO“, you see us in the top 10. But prior to us, the kid genius as they call him, and Jedi SEO Rand Fishkin from SEOmoz.org was always in the top 10. He has written a good post on what he thinks is the Google Algorithm, he wrote it on 10-16-06, here is the formula as he sees it:
GoogScore = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) – (Automated & Manual Penalties)
KW Usage Factors:
- KW in title tag
- KW in header tags
- KW in document text
- KW in internal links pointing to the page
- KW in domain and/or URL
- Registration history
- Domain age
- Strength of links pointing to the domain
- Topical neighborhood of domain based on inlinks & outlinks
- Historical use & links pattern to domain
Inbound Link Score
- Age of links
- Quality of domains sending links
- Quality of pages sending links
- Anchor text of links
- Link quantity/weight metric (Pagerank or a variation)
- Subject matter of linking pages/sites
- Historical CTR to page in SERPs
- Time users spend on page
- Search requests for URL/domain
- Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)
Content Quality Score
- Potentially given by hand for popular queries/pages
- Provided by Google raters (remember Henk?)
- Machine-algos for rating text quality/readability/etc
Here is the link to the full post: Google Algorithm Post by SEOmoz.org
**Based on my understanding of the Google Algorithm, Here is a simple break down, the small factors are not as important for most people, so I am ignoring them. Also, I don’t see most people doing all four of them well enough, this is all we focus on and we consistently get ranked in the top 10 for very very competitive keywords. If you are not seeing your self in the top 10 for your keyword, than make sure you do all of the bottom four well.
(.40) Actual keywords in the domain
( for example for keyword “Weddding Photos” weddingphotos.com would rank very high, as long as it has proper title Tags, but mycompany.com/weddingphotos is ok, and still better than www.NorthernLightsphotography.com) This example is courtesy of our friends who run the Seattle Wedding photographers site, I always use them as example because for WeddingPhotos.com they are ranked #1 in Google. But, for their own keywords they are targeting “Seattle Wedding Photographers“, they are not in the top 10.
(.40) Anchor Text Links
(.10) Meta Tags and Heading Tags of site
(Meta Tags are almost a requirement, and if you don’t have your keyword in the title it’s difficult to get ranked in it, but it is possible based on the other factors).
(.10) Content on site
So much for the Google Algorithm, all I can say to the average person, (the non-SEO Services providers), don’t worry about the Google Algorithm, write lots of blogs, and promote your blogs in wikis’s etc, with lots of anchor text of course, of course.
Beyond the Google Algorithm
Having said that, and explaining this complex world of technical W3C standards, website structures, site maps, CSS, etc. is not covered here. We do recommend two book one is technical SEO for Developers via PHP. And, we also recommend Search Engine Optimization for Dummies by Peter Kent, written back in 2004, but it’s still a great primer, he has updated it. Back when I read it at the end of 04, I wrote to Peter thanking him for the book. In the book, Peter acknowledge his previous boss, Mike Higgins as his inspiration and support. As a weird coincidence with Mike now runs the Interactive division of the 4th largest news paper company in the country, and he is a friend of mine from my first Internet company that I started. So we want to support a friend of a friend, and SEO for dummies is a great book. We have done is simplify that and give you detail tools of blogging as we think blogs are the way of the future, and eMarketing. If you want to be a SEO Pro, you have to buy the SEOBook by Aaron Wall. It’s $79 and a complete guide on SEO.
So below is the net net on the technical SEO Nut shell, it was written originally for MyTypes, Inc. by our SEO Expert Mishra Saroj Kumar, but obviously I have gone through it and edited, re-edited and added a lot of information. But as in the previous example, we like to give credit to where it’s due.
What is SEO?
Search Engine Optimization is the Organic results segment of Search Engine Marketing, and it does not include any pay per click advertisement. It is considered the Organic and pure search results, and is considered by many to be much more powerful in traffic than Pay Per Click results. Some research has shown that the traffic on Organic search results on Google are about 6 times the Pay Per click advertising. In fact, the Wall Street Journal article refers to rumors that the Google ads are being clicked a lot less recently. Getting Organic results is the science and art of Search Engine Optimization, and from now on we will write about it in terms of SEO. The word SEO is so common now days, some research shows that it gets 2-3 times the traffic of Internet Marketing. Regardless of that fact, I think it will only grow in popularity, the key distinction between SEO and other Internet Marketing segments is that it does not involve any paid advertisements.
The science of SEO helps blogs and websites gets top results on Internet search engines under targeted keywords and phrases. It’s as important to know what to do, as well as what not to do. In this brief overview, we cannot cover all the rules and technicalities of What not to do. All we can say is, if you are trying to trick the search engines, DON’T, It will cost you way too much in the long term. We recommend only timeless strategies such as provide the best content to end-users. Make your website or blog fast, use images, videos, and build community with your site. The spectrum of SEO ranges from Black Hat, as the trickery side or White hat as the purest way. We think from a scale of 1-10 if 10 is black hat, and 5 or more would be considered black. So we recommend strategies of top 1-4. The penalties that search engines may inflict on your website is not worth the short term gain. Here are the basics of SEO:
TABLE OF CONTENTS:
1. Domain Names, Titles and Keywords
2. Getting Your Web Page Titles Right 3. Keyword Selection Strategies 4. A word about Keyword Placement
5. Meta Tags 6. Turn Images From Liabilities To Assets – ALT Tag 7. Optimizing Your page content/copy
8. Use Keywords in Headings
9. Site structure: Naming File Paths
10. Be Fast: Using CSS to Minimize Page Load Time
11. Submission Strategies and Guidelines
12. Where to Get Links ?
13. Link Popularity, Page Reputation, and Page Importance
14. Six Major Rules to remember
1. Domain Names, Titles and Keywords One of the most basic, yet critically important, strategies is to use your best keywords in your domain address. An example would look like… http://www.seattlerealestae.com http://www.seattle-real-estae.com The reason for doing this is because search engines and directories assume the domain to be relevant to the keyword. It’s something that, in practicality, can’t be faked. Do not be afraid of using dashes in your domain name. The fact is that some directories and engines like domain names with dashes better than domain names without them. When researching possible URLs, if your desired URL is already taken in the dot.com variety, look to see if its available in the .net or .org category. Other possibilities include .us, or .biz. All of these are given equal billing with the engines and directories. The reason you’ll find fewer listings of the secondary domains (i.e., other than dot.com) is because, comparatively speaking, there are far fewer of them registered.
2. Getting Your Web Page Titles Right It is impossible to exaggerate the importance of your web page’s <TITLE> tag content in designing your web site. The first rule to remember is: Title is the most important aspect of web page design in respects to scoring well on most search engines.
Reason #1: Most SE’s look first for keywords that are contained within the title tags of your web page as such… <TITLE>Seattle Real Estate</TITLE>_
Reason #2: The web page title is what the search engine displays when they list your page in the results for a keyword search, Remember that you are also attempting to appeal to a “person” who is seeking your information, product or service in addition to attempting to appeal to the engines and directories. We’ll address both factors but first, let’s start with the various search engines themselves that your web pages must appeal to. When a “search” is requested through any search engine, the SE looks for the search word(s) contained within the <TITLE> tags first – and usually gives preference to web pages that have that specific word(s) within the <TITLE></TITLE> tags. Therefore, it’s usually imperative that you insert the “search words” (also known as keywords) that your potential customers are likely to use when looking for your service between the <TITLE> your title here </TITLE>
3. Keyword Selection Strategies BEFORE you design your web site or page, make a list of every possible search word (keyword) and search phrase (keyphrase) that your potential customers might use when looking for your information, product or service. Don’t waste your time starting a web site until you do this. It is critical. Remember to include synonyms as well as the common misspellings of your keywords and pay particular attention to noun phrases. Next, use these keywords and keyphrases to find your competition on the top search engines. Once you find who you will be competing with for the Top Ten positions in your keyword search, scour THEIR web pages for more keywords that you may have overlooked.
4. A word about Keyword Placement It is very important that you place some of your best “keyword text” on your web page before your images as viewed in linear order from the source code. That’s because search engines page content via the source code in linear order and they don’t give a hoot about actual images. Instead, they look only at the text on the page as revealed by the source code. Although images may look nice at the top of your page, they do nothing to help your site’s findability on the SE’s. Therefore, by placing meaningful small font keyword text at the top of your page – before your image – you can still place your logo near the top of your web site while favorably appealing to the SE’s that are looking for relevant keywords at the top of your page. Therefore, be sure to “Headline” your page with text that the search engines can recognize as relevant to what you are offering – AND place the text early in your page’s source code prior to where the images appear whenever possible. Remember, it is these keywords and keyphrases through which people will find you on the Internet. Keyword Selection Use a keyword tool to find the most targeted keywords for your site. Develop grouped themes of keywords that reflect the different sections of
your site. Keep an eye out for keywords longer than one word (phrases). Keeping within a grouped theme, choose different keywords to target each page.
5. Meta Tags For the novice it must be explained that Meta Tags are non-displayed text written into your HTML document intended to describe your page to the SE for the purpose of cataloging the content of your page. Although there is some debate as to whether or not Meta Tags should be included in your HTML document, let’s put the debate to rest. The answer is a resounding YES – the Meta description tag absolutely should be included in your document. Here’s why: many engines use The Meta description tag as the summary for your site when listed in the search results. It’s what tells a real person whether or not your site is relevant to their search. You should view it as a sales presentation for your link. If the Meta description tag entices the searcher they will, theoretically, click your link and visit your site. Obviously that’s the purpose for being listed in the search engine in the first place.
If you omit the Meta description tag then the search engine is likely to fabricate a description for your site based on arbitrary text gleaned from somewhere on your page. Here’s an example of a real-life “bad” description we found when searching for Hawaii scuba diving… Link Title: Hawaii scuba diving Summary Description: Click here to go …now, we’re pretty sure that company didn’t really want “click to go home” used as their site description but that’s what they got because they failed to use a meta description tag. Another possibility is that the SE will omit the summary description entirely if it fails to find something useful within your page to use as a summary. In either case, a potential site visitor is less motivated to click your link if you fail to properly utilize the meta description tag.
Meta Tag Character Limits Most search engines place a limit on the number of characters contains. Once the limit is reached they typically ignore In general, 250 characters – including spaces and commas thumb that falls within the guidelines of most engines. However, in case a search engine uses less than, say, wise to place the most important part of your description beginning in the event the engine truncates the tag. Meta Keywords Tag The META Keywords Tag is where you list keywords and keyword phrases that you’ve targeted for that specific page.
6. Turn Images From Liabilities To Assets – ALT Tag The problem with images in your web page is that the search engines do not index them at all. Therefore, your company logo may say what you are, who you are, and even state a benefit but the engines can’t index your images and therefore will not reflect their message in a keyword search results. In fact, if your image loads higher on your page (when viewing the source code) than your text, then your page starts out handicapped in a BIG way! This is a mistake. Whenever possible, avoid placing images higher on your page than keyword text. Regardless, when you do put images in your page, make them work for you, not against you by including the < ALT = here are some appropriate Keywords”> in your <IMG SRC = “image”> tags. The reason for doing this is because engines have been known to index the <IMG ALT = “Keywords”> tag. By placing strategic keywords within the <IMG ALT = “Keywords”> tag, you’ve got everything to gain and nothing to lose. When a search engine’s algorithm is programmed to give credit for keywords within this tag, you win. If not, nothing lost – since none of the engines are known to penalize for using it.
7. Optimizing Your page content/copy Optimize Each Page One of the most important things to understand is that each page is its own unit and has its own ranking potential and its own relevant keywords. Usually a home page has more value than the other pages since it is typically the easiest place to build links to. Home pages should generally be optimized for the most relevant competitive keyword phrases in your market that you feel you would be able to rank for. Interior pages should be optimized for other relevant phrases that relate to the content of each page.
Home Page Optimization Target your most competitive keyword phrase with the home page. Link to the major theme pages from your home page. Link to your home page from every page of your site. Include your site name and/or home page’s primary keyword phrase in the text links pointing to it. Use your keywords in your page title. Place the most important keyword phrase close to the beginning of the page title. Do not put your site title on every page of your site unless you are really trying to brand that name. In that scenario, it still is usually best to place the site name at the end of the page titles. Shorter site titles are usually better than really long ones. Sometimes I overlap related keyword phrases in the page title. Overlapping, keyword phrases in the page title can help you pick up multiple search phrases. Meta tags are not extremely important, but they can help some. The Meta description should be a sentence to a paragraph describing the page contents. The Meta description tag can be seen in some search results, so you want to write it for human eyes. The Meta keywords tag is probably not worth the time to make, but if you do, it should contain your primary keyword and its common misspellings and synonyms. Each keyword phrase in the keywords tag should be comma separated.
Use a single, keyword-rich H1 header on your page containing the same the primary keyword phrases. This helps reinforce the page title. Use keyword-rich sub headers (H2 or H3) before every paragraph or every few paragraphs. This improves usability and helps define what the page is about to search engines without making the page look like it was written for a search engine. Use bulleted lists and bolding to make content easier to read. Write your content for human consumption. If you write all your sentences for search engines, the pages will read bad and nobody will read them.
8. Use Keywords in Headings Use keywords in headings and subheadings throughout the page—this heading should capture the person’s attention and tell them they are in the right place. <H1>Page Heading</H1> would be a classic straight SEO approach. You may wish to use something with a call to action as well. That would appear more like <H1> Page Heading </H1>. Heading tags go from H1 to H6 with the biggest tags being the smallest number (i.e., HI renders the biggest font size). You can change how the text appears using CSS. Typically, think of these headings like you would a heading in a newspaper. I usually try to get my keyword phrases and similar phrases in my page heading as well as many subheadings. The rest of the page copy is usually written with sales conversion in mind, and I do not pay too much attention to optimizing it for search.
9. Site structure: Naming File Paths Usually, you want to use short file names and folder names so that the data is easy to transmit using various means such as e-mail. Long file paths may look a bit spammy to search engine editors or searchers looking through search results. Generally, you want to use one to a few keywords in each filename or folder. Use lower cased file paths because some directories & content management systems do not handle upper-case filenames. Separate words with a hyphen (-) between each word. If you leave blank spaces it will look weird in the address bar and if you use underscores (_), search engines will not be able to parse the individual words in each file name. Some people will cite your web site using the URL as the link text. If you use descriptive URLs, that should help improve your rankings. If your site is already built and well- indexed, there is probably little reason to change filenames, but if you are making a new site, it is worth the five seconds it takes to use descriptive filenames.
10. Make it Fast, Using CSS to Minimize Page Load Time Using an external style sheet will keep many of your design elements on a single common page. This prevents pages from looking jagged due to slightly altering layout specifications from one page to the next. In addition, keeping layout code separate from content will decrease page load time. When users navigate from one page to another they will not need to reload the design elements of the page again since the style sheet will already be in their cache. Most typical web users expect pages to download within 8-10 seconds at the max. The longer a person waits for a page to download, the more likely they are to have their stream of thought interrupted.
11. Submission Strategies and Guidelines Your next step is to decide where to start. If money is less of a concern and you are looking for immediate traffic to your website, then we recommend starting with Overture. Assuming you are willing to bid your listings into the Top 3 results, you can get your site listed at the top of several major engines in 3 to 5 days. On the other hand, if “free” listings are your primary objective, then Google is the place to start. You will, however, have to wait anywhere from 30 to 60 days for your results to show up the Google’s main directory. As to the rest of the engines and directories – the secondary majors – we suggest that you hold off submitting to them until after you have your Google and Overture submissions in. From there you can determine if a position boost is in order. If so, then getting listed in the secondary majors will more than likely produce the popularity and relevancy boosts needed to elevate your positions at Google. Worth noting is the effect that link popularity has on a Google listing. There is more-than-ample evidence to show that listings in Yahoo, ODP, Inktomi, AltaVista, Lycos, and Fast add to a site’s link popularity and, therefore, tend to increase a site’s relevancy score. Therefore, anticipate that, sooner or later, you’ll want to spend some time (and money?) submitting to the secondary majors in order to improve your positioning with Google.
12. Where to Get Links ? Directories are the easiest source of links to your site. But, the best outside of directories is Bloggers, blog sites, and most importantly your own sites. Writing articles about your topic and placing them on other web sites can give you inbound links via the article signature. If you submit articles to other sites, you may want to create unique content just for the article submission sites or have a longer or slightly different version of the article on your site so that you are not fighting against duplicate content issues when others syndicate your articles. BEST TIP: BEST LINK SECRET: Writing a press releases will give you the most inbound links, well getting it published with a newswire and PRWEB.com etc.
You can participate in forums which provide signature links. If you participate in communities and leave relevant, useful comments then eventually people may want to link to you if they start to like you. Buy links or rent advertising space. Donate to charities for links. People interested in your site may eventually link to you without you asking. Generally, this is where SEO battles are either won or lost in competitive markets.
13. Link Popularity, Page Reputation, and Page Importance. It’s safe to say the secret to scoring at the top of the engines lies in understanding how to use link popularity, page reputation, and page importance (aka, PageRank to your advantage. And, you must have the right tools to measure these elements so you can reverse engineer the winning formulas of the pages you’re competing against giving you the information you need to inject a calculated effort into your own ranking strategies. Link Popularity is a score based upon the number of incoming links pointed at a web page. In general, the more incoming links the better. There are exceptions to this generalization relating to the importance placed on link reputation and page importance in the final determination of the weight placed upon those incoming links. Here are some generic (and free) online tools that can help you determine link popularity. HYPERLINK “http://www.linkpopularity.com” http://www.linkpopularity.com HYPERLINK “http://www.marketleap.com/publinkpop/” http://www.marketleap.com/publinkpop/ Link building is the single most important part of achieving a high-ranking web site in modern search algorithms, here is a list of tips:
1. Create value (something – anything), that legit webmasters interested in your topic would be interested in linking to.
2. When possible, try to get your keywords in many of the links pointing to your pages. This is called the anchor text, and written in this line is the most important thing about your link, done well it’s the most important part of your competitive secret. This is the secret revealed, the most important aspect, don’t tell others about this, but this is the most important part of the Google Algorithm.
3. Register with, participate in, or trade links with topical hubs and related sites.
4. Be in the discussion or at least be near the discussion.
5. Look for free links from related sites and directories.
6. If you have some good internal content, try to get direct links to your inner pages.
7. Write articles and get them syndicated at other sites. Participate in forums to learn about what your potential consumers think is important. What frequent questions do they have?
8. How do you solve those problems?
9. Issue press releases with links to your site. Leave super glowing testimonials for people and products you really like. Oftentimes when the product owner or person posts the testimonials, they will include a link back to your site.
10. Leave relevant comments in blogs that do not send their comments through redirects.
11. Sponsor charities, blogs, or web sites related to your site. Consider renting links if you are in an extremely competitive industry. Adult, gaming, credit, and pharmacy categories will likely require link rentals and/or building topical link networks.
12. Mix your link text up. Adding words like buy or store to the keywords in your some of your link text can make it look like more natural linkage data and help you rank well for many targeted secondary phrases.
Page Importance – This factor is also referred to as PageRank due to the fact that Google produces a “rating” of pages by the same name. Google’s PageRank rating has become the industry standard.
Their tool you need is free, you can get it here: HYPERLINK “http://toolbar.google.com/” http://toolbar.google.com/ and downloading the Google Toolbar. Google is primarily driven by linkage data.
The Google Toolbar provides a 0-10 logarithmic scale to mimic the link popularity of pages. PageRank helps provide a quick glance how important Google thinks a site is. Google would like you to believe that their PageRank algorithm is the core of their search technology, but they also use many other technologies to improve their search relevancy. Many webmasters exchange links with as many people as they can, It’s not a bad idea, but a focused efforts with blogs will give you a better reward. There are algorithms for sorting good links from bad links, be smart about your choices. Many link schemes simply don’t work, the key is to get links from blogs and sites with good PR.
14. Six Major rules to remember:
1. Be certain your top Keywords are in your title tags.
2. Link to all of your sub-pages from the home page
3. Be sure that keywords of choice are Hyperlinked to your URL
4. The more pages you have on your website, the better.
5. Use a popular web hosting service, this can be surprising powerful.
6. Best results come from getting links from well respected blogs and sites with good Link popularity, and Google PR of 1 or higher. Yes, we said 1 or higher, PR 4 is amazing, but a 1 is even much better than 0.
Chapter 5 How to promote your blogs, Linking, just add comments:
We are starting to get in the nitty gritty and fine details, stay tuned and pay full attention we are almost done. I hope that you did not try to finish reading the whole book in one sitting. The last chapters has all the details on SEO and technical jargon and mainly a reference, so you don’t need to memorize anything, and the sixth chapter is built on this one. By the way try to ignore the title and sequence of these blogs, and sub-chapter headings. Most important thing about the sequence is that for the purposes of the book, these blogs and chapters are really in the proper chapters.
Secrets of eMarketing Part 6: Comment and Voila you’ve got Links
You might have heard lately that Google doesn’t care how many links you have to your blog, but how many quality links you have. That is the main reason, most SEO and search marketing firms recommend blogs. Links from blogs and Wiki’s are considered high value links. But, most people don’t know the simplest and easiest way to get these links. I even get top news paper sites such as the New York times and Seattle Times to link to me, and I do it all ethically. How do I do this, you say? I comment on their blog pages, and free event listings such as business calendars.
A lot of people ask me “But what do I blog/write/comment about?“, my answer is almost always just start writing, and you will think of something. Do read the original post, and try to make a personal suggestion, and give someone a focused compliment. Who doesn’t love specific comments, almost always they will publish your comments. My problem is I write too much, as one idea leads to another, and I have spent hours on comments and blogs of other people. So don’t fall in that trap either, you want more comments on your blog, not just at the New York Times. Go ahead try this and start writing, this will happen to you, and you will have enough to blog and comment about too. This is why I focus each post on one particular topic, and as I am teaching you this, to keep it to one or two keyword concepts. For example, this post is all about getting links, and most importantly getting high quality links.
3 Easy ways to get links:
1. Comment on articles on major news sites and blogs> Most of us read our favorite news paper online, or go to our favorite news source on line, go ahead go there. Next time you are there, go their and look for the blogs of the columnist, and if you like their article make a comment with a link to your website. For example, I go to the Wall Street Journal business website. I read an article their about entrepreneurship, and I make a comment like this. “Great article, and I am not sure I agree. I have years of experience in marketing and I have been blogging about this subject for months now. You can visit our blogs at http://mytypes.com. You may go on to write some thing else of importance such as, I would here. Blogs are great for business information, as they are usually current and detailed. As we all know that business news and information is often outdated.” Make sure you write a few sentences of meaningful information that says you read the article.
2. Add your favorite blogs to your blogroll, or Links Pages, and ask them to link to you. Basically, add them first in your Blogroll pages, and tell them you just did. Do it on the main page, and give them a compliment with an address to your link page or Blogroll and say something simple such as: “Hi, I read your blog often love your recent post on “subject of post”, and I just added you to my blogroll. Keep up the good work, and I would love for you to add me to”. That’s it, write from your heart, and not more than 2 sentences.
3. Submit your blog based website to Wiki’s, search engine directories, website/blog directories, tagging engines, feed readers, etc. Sign up for an account and submit your feeds to them, you will get spammed as well as get readers. Most importantly, you will get links, some of the top ones are: blogCatalog.com, myblog.com, Digg.com , Technorati.com, stumbleupon.com, are all major ones. Some hot ones are Zimbio.com, trumblr.com. Most of them can be pinged via www.pingomatic.com.
Secrets of eMarketing Part 5: Link + Text = Contextual Linking
I told my self today that I will not write more than three paragraphs on the topic of add contextual linking. I am going to get to the point very quickly, so here it is. Writing blogs and text or video or photo’s in your blog is great. Keeping your blogs focus to a particular subject and further focused to a couple of keywords is a Must. So this article is about Contextual linking. What is it, Why do it, and How do you do it?
Contextual Linking is The most important SEO tool for competitive keywords. It shows the exact words the blog or website is about. So the more contextual, real contextual links, you have the more you define your blog or website about that subject.
Here is the simple step by step example:
2. Highlight the Keywords “SEO Tools” by clicking and dragging over the keywords.
3. After you have them highlighted as above “SEO TOOLS” click on the Link Icon. It’s a common icon, and it’s used in almost all blogging and text editors. It’s located 4th from the left, in the menu of the text editor, right next to the “ABC” strike through button.
4. It’s very important that you type in the specific URL of the website you are linking to. Be careful and make sure the link works after you are done.
5. Type in the Text of the Link Title: For example for the highlighted keyword “SEO Tools“. You may call this link title “Free SEO Tools and SEO” The title of the link is just as important as the highlighted keywords.
Voila! You are done, you have done your first contextual linking. You just told your readers and search engines that the keyword “SEO Tools” are linked to LinkMint.com and that is what the website is about.
A few tips to remember:
*make sure that the text around your keywords make sense and is about the subject of your keywords.
*Don’t do this more than once for every 14 words.
*Write about the subject and make sure you write for readers, not search engines. Also the following information maybe be repeated from other parts of the book, especially the last chapter, and it’s important to note.
Site Structure, Technical Jargon, and W3C standards are things you don’t have to know, all you HAVE TO KNOW AND Do is provide great blog content FOR HUMANS. Choose us and/or WordPress and all of your technical issues of content being indexed will be gone, because our content will already be SEOed. Blogs are actually the #1 SEO tool for any search marketing firm, agency, and any SEO services company to focus on, that is why they all blog and so should you. If you type in Google “WordPress SEO” guess who comes in at the top 2, it’s us, and “SEO“, we are #9 as of today. WordPress has many automated functions that search engines prefer, such as Search Engine Friendly URL, site maps, proper meta and Heading Tags etc. With all of these new business blogs, how to stay ahead of the pack? Surely not all bloggers know or care about SEO? Business blogs and marketing blogs really are the new craze, but why you ask? Simple answer is because they are much easier to add content to than websites. As you can see I did by adding video to this blog from YouTube on our blogging platform ( this may not show up in the book).
The media types, marketing and business people are always saying content is king, and it is. The issue with websites and content is that they are like water and oil, they don’t mix. Hence the popularity of blogs, and the fact that blogs make it easier to promote your business, super easier in fact. They also make it fun to write content and add it to your blog site. A recent article in the New York times basically said you don’t need a website, just a blog. I obviously agree. So the more compelling content you write, the more targeted keywords you use, the more photos and videos you add to your blog, the more you will blog your way to the top!
Do write catchy headlines, add pictures as mentioned before, BUT always provide valuable information, always always give them info, they love Info. And you will have automatically got yourself on Google and the major search engines. Just because most people don’t get this concept, and I want to hammer it home, blogs = news and search engines will list and rank your blogs, that is why they are the #1 SEO Tool.
Attracting Technorats = Best and Most Links = Get bloggers to blog about you!
First of all what is a Technorat, it’s a person who goes to Technorati.com, Yes? Well, yes and kind of sort of No, that’s not just whom I meant. Technorat in this case is a person who is always staying ahead of the curve, a trend spotter, a super sales person, a person at the Tipping Point. A technical rat is fine to call them too, because they hang out at blogs and message boards and forums:-). Attracting people to your blog or website or having them write an article about your blog or doing something viral to attract links is the way of the best SEO Services Company. Its such as confidence booster too! So the more highly popular your blog or website is, the more linked it will be, and the better for your exposure. But, I take that further, the more you get bloggers to write about you and link to you, the better you will SEO your way to the top. There was an article in the Wall Street Journal how a chair company got a gadget blog to write about them for a trade and they got about 500 orders from the exposure. So go trade for your services and get people to promote you for a trade, especially technorats on their blogs.
So a Technorat in my opinion is a blogger, yes a blogging buddy, a subject matter expert, who writes a blog. Ok, well not just anyone who writes a blog, and gets it listed on Technorati.com is not good enough. Yes, any blog writing to you is pretty good, but what to spend your time is on going to famous and almost famous bloggers and get them write a blog about you, make it worth their while. That kind of blogging is the #1 SEO tool for you, especially the links you get from them. But getting anyone to blog about you is a great start:-), just shoot for the stars and if you don’t get there, start for stars that aren’t quite so far reaching.
Attracting links from news paper websites is very powerful, as Google, MSN, Yahoo and other major search engines value them highly. So being news worthy is a good thing. Hey look we at MyTypes.com is in 350+ news papers every day, woW, due to SEO? No, not actually. But, we did trade with a friend who happens to be a famous Cartoonist, and we custom designed a blog for him. We are usually in all of his cartoons, to the very right border of the Cartoon, Blog: MyTypes.com/brian A world famous cartoonist, yes Brian Basset. He does Adam @ Home and Red and Rover. He is more famous for his cartoon Red and Rover, and we are in all of his comics. I just wish all 350 news papers would Link to us, but no worries our SEO strategies work, we do have links at 78,000 sites, when I last looked. We have already gotten 20,000 plus good links to get ranked #1 for our keyword “Create a blog” in Google. We are #5 for “blogging” and top 1-20 in most blogging and blog related keywords. And, this week we were going from 9-10 on Google for the keyword “SEO“.
You are almost an expert now, right? If not, I want to beat this drum, till you totally get it. So how do YOU get Organic top rankings and SEO your way to the top of major Search Engines? Get more powerful links THAN YOUR COMPETITORS from news/blog websites, it’s that easy. But how to get MORE BLOGGERS to write about you? Focus on creating something of value for them, and they will give you links back to your site/blog. A top provider of SEO advice, well now days SEO tools too, and SEO expert Rand Fiskin talks about getting links from Linkerati ( the technorats as we call them), an active group of blogsphere viral types. Yes these are the Technorats, and they do hang out at Technorati.com.
As mentioned before they hang out at Digg.com, StumbleUpon.com, delicious.com and many social networking type sites such as Facebook, and MySpace, LinkedIn, and Ryze to name just a few. They can make a lot of noise in a very short amount of time, and popularize your blog quickly. SEO blogger/guru/writer can give you all the tools for you to check your ranking, get your keywords, get you meta tags, site maps and SEO Tool this, and SEO Tools that. But can they get you high value links? No, but what can you ask? Blogging with your focused Keywords and using them in the title and providing the best content you can regulary.
Keep it simple as we say, give away a free lunch, and people will thank you, ask them the Bloggers to thank you with a link. The best thing as always you can do is write good stuff about them, ask them to write similar stuff about you. If you want to take this to the next level, and really be #1, think of what you could give everyone in the whole world? Give them knowledge of some sort, something different, something they don’t have as easily as you. Blog it regulary, and ask them to link back to you. Voila, you have achieved eSuccess and as mentioned so many times, Blogging is the only SEO tool you need. Now, go do your regular blogging work and eat that free lunch, and thinking of Free lunches, humnh so good:-).
The best and easy way to do this, the how, how, we always focus on the how. We are trying to play a fine balance between the What, The Why, and the How. Now you need to read the next segment for blogging your business.
Blogging Your Business: The Two Way Street
No one really likes to be on the receiving end of the hard sell – it’s awkward and annoying for everyone involved, really. Fortunately, it is easy to avoid engaging in such off-putting activities, thanks to the many promotional tools and techniques out there on the net.
Blogging, is a particularly good way to set up a passive but constant soft sell. Now, you might be thinking: “Of course you’re going to say that! You write a blog about blogging!” Guilty as charged, but it doesn’t change the fact that blogging can indeed be a valuable marketing tool. It lets potential customers find you on their own time and get to know you and your products or services at their leisure.
See, blogging is a two way street. Instead of just broadcasting your message at a captive audience in the manner of most traditional advertising, you’re communicating with your readers instead of talking at your potential customers. The blogosphere is a community, and for your blog to be as successful as possible, you have to participate, even if you’re blogging about your business. Actually, especially if you are blogging about your business.
The key to using your blog as a marketing tool is not to think of it as such, at least in the traditional sense. Besides telling your readers about your business and products, share other details about your life and link to other blogs, articles, and websites that you like. By blogging about varied but related topics you can prevent your blog from being a one-note-wonder. After all, would you want to read a blog that only consists of tons of remarkably similar posts harping on the same product? It’s the blogging version of the smarmy, pushy salesman who gets in your face and refuses to let you leave without making a purchase – but on the web, readers can escape the hard sell with just one click.*
Think of your blog as a mini-portal to your niche. Let your readers start with your blog, check out your latest posts, and then continue on by clicking on your links (naturally, you should link to things that support your message and your brand). Remember that blogging is a dialogue, it is dynamic, and it is interactive, so update often and answer comments and questions. Also, remember that your readers are probably pretty savvy and they can tell when a blog is straight-up propaganda. The best way to draw readers to your blog is to create interesting, useful, and compelling content, and do it regularly. Of course, that is also the hardest way – but that’s what your blogging coach is here for.
*You may have already seen this, but the Cluetrain Manifesto is worth checking out – and getting on.
**As mentioned this and some other blogs used the book were written by our previous blogging coach. Yes we are writing this for to benefit her, but MyTypes.com owns the content.
Chapter 4, Blog Content to wow readers
Up to this point before this chapter, we talk about SEO and Blogging and PR in general terms, but here we help you the small business owner, develop worth while blog content. This not just about writing great stories, its about being you, and being professional and focused. We are not going to talk about different blogging platforms, just that you should have a blog on all of them. These include, WordPress.org powered blogs on your own domain if you have a blog, and a blog on WordPress.com. You should also have a blog on eBay, with an account even if you don’t sell anything there. You should have a Blogger.com account, and one on MyTypes.com and you should RSS your blogs in our system. No matter where you blog, you should be able to promote your blogs, but that is in the next chapter.
Secrets to eMarketing Part 4: Chasing Elephants & Blog Content
Chances are no one will be able read your blogs, if they can’t find them, even though you might have the best content or best headlines and titles. Why and How can that be? How can they, if they can’t find you? Because most people’s website or blogs are not SEO’ed. Search Engine rankings is how we get most of our clients, and it is probably the easiest way for you to get traffic and customers too. Believe it or not, there is a lot of people and small business that stop blogging and get discouraged because they feel no one reads their blogs. Blogging communities and community blogs are great way to promote your content and blogs, but they can take up a lot of your time. And even before you do that, shouldn’t you build your blog on the proper platform?
Besides Blogger, WordPress is considered the most popular blogging platform, especially for SEO. It has 1 million blogs on it’s website and the most used blogging platform for thousands of domains. Compare that to Blogger with 9 million plus, but by techies and industry experts the most advanced blogging platform is WordPress. We are also biased as it has an incredible following, and of course we built our blogs on it. One of the best things about WordPress is it’s ability to have the best site structure.
Which I believe is the most important thing YOU DON’T HAVE TO KNOW about your blog content. Site structure is only important for Search Engines spiders to find your content. Choose us and/or WordPress, because our content will already be SEOed. Blogs are actually the #1 SEO tool for any search marketing firm, agency, and any SEO services company. If you type in Google “Wordpress SEO” guess who comes in at the top 2, it’s us.
WordPress has many automated functions that search engines prefer, such as Search Engine Friendly URL, site maps, proper meta and Heading Tags etc. With all of these new business blogs, how to stay ahead of the pack? Surely not all bloggers know or care about SEO? Business blogs and marketing blogs really are the new craze, but why you ask? Simple answer is because they are much easier to add content to than websites. As you can see I did by adding video to this blog from YouTube on our blogging platform.
To answer these questions in detail, you have to understand one global paradigm, we are in the information economy. People value information, when buying products or services. The more education and knowledge you have the more financially wealthy you are. Even if you are a country, community or person. So the search engines want to give people what they want, information, so should you!
The media types, marketing and business people are always saying content is king, and it is. The issue with websites and content is that are like water and oil, they don’t mix. Hence the popularity of blogs, and the fact that blogs make it easier, super easier in fact. They also make it fun to write content and add it to your blog site. A recent article in the New York times basically said you don’t need a website, just a blog. I obviously agree. So the more compelling content you write, the more targeted keywords you use, the more photos and videos you add to your blog, the more you will rock!
Do write catchy headlines, add pictures as mentioned before, BUT always provide valuable information, always always give them info, they life Info!
So how to you write catchy headlines? To get noticed, you have to something short, sweet, and different, and yes provocative works. Easier said and done, just try it, try the saying things differently. Now we come to “Chasing elephants” my favorite and most popular blog title. It got lots of people to read my blog, and the most comments. To help you write a better blog is why we started this, so go ahead and read @ writing compelling content in our Stories section.
In the next few days we will cover Part 5 about Contextual linking, Part 6 Getting people & to links to your blog. The next series will be about blog promotion, marketing your blog, and building community via your blogs. All of these will be covered in our next chapter, on promoting your blogs.
Writing Tips for Bloggers: The Building Blocks of Language
The ability to write well and communicate in a clear, precise manner are necessary skills for anyone who wishes to create a compelling blog. After all, email, blog posts, or other forms of written communication are essential to doing business and interacting on the web, so you need to make sure that your words stand out from the rest (in a good way).
The purpose of this series is help bloggers of all kinds make an impact with their words. Quality writing is particularly important when you’re blogging to promote yourself or your business, because your blog is your introduction, your opening statement, and your business card, resume, and other credentials all rolled into one.
I’ll start with spelling grammar, and punctuation, because those are the building blocks of language, and therefore your blog. Some people argue that these things don’t matter at all because the web is an informal medium, but these people are wrong. Proper grammar and spelling are like clothing – yes, you can wear a ratty t-shirt and sweats everywhere, but you won’t get the respect you would in a nicely tailored jacket. It’s a fact that people judge others by their appearances, and on the net, your words form a major part of your appearance. You wouldn’t wear a wrinkled shirt to an important meeting, would you? Edit and spell-check your posts, and if you’re unsure of something, look it up.
Dictionary.com and Thesaurus.com are excellent starting points if you have spelling or usage questions (it’s also a good idea to look up your keywords in a thesaurus in order to find alternate terms and phrases searchers may use in their queries). Of course, if you are using more academic or technical terms, you’ll need to find a more niche-specific resource. Also, don’t overlook the basics: try googling your grammar questions, or search the Grammar Rules: The Blue Book of Grammar and Punctuation (a very comprehensive site on English grammar, including an excellent blog).
Of course, blogging is more conversational than other forms of business communication, so you don’t necessarily need to obey the rules to the letter. Things like one sentence paragraphs, using “and” as the first word of a sentence or ending one with a preposition are all acceptable in the name of style. However, it’s absolutely essential to know the rules before you can break them properly, and it’s just as necessary to be aware that there are few conventions that you just can’t disregard (correct usage of there, they’re, and their, for instance). The Copyblogger has two excellent posts on grammar and spelling rules that you just can’t break without appearing stupid.
Yes, carefully proofreading your posts may take a little longer, but when you’re using your blog as a promotional tool, it’s worth it to make sure your message is being read clearly and correctly. It’s also important to remember that we all make mistakes (hey, that’s what the “edit” button is for), but there is no excuse for sloppiness and lazy writing. Your readers are your most valuable asset and they deserve the best blog you can possible create.
After all, only your reputation is at stake.
****this article was originally written for MyTypes.com, by our previous blogging coach. MyTypes.com is also the owner of this book.
Writing Tips For Bloggers: Appeal To The Senses With Vivid Language
Are you worried about differentiating yourself from the millions of other blogs out there? After all, one could view the blogosphere as a massive haystack with a few valuable, glittering needles hidden inside it – the blogs with valuable content. The search needle in a haystack blogging engines help people discover the needles, but it’s up to the individual bloggers to get them to use the needles to sew and make something great (okay, I definitely stretched the limits of that metaphor).
One of the best ways to be sticky is to create a site that is a feast for the senses – an elegant design and bold images for the eyes, interesting videos and podcasts for the ears, and luscious language that paints a picture in your readers’ minds. Be creative with your word selection and try to choose the most precise, accurate terms to express your ideas.
First of all, a thesaurus is your friend, whether you rely on an printed and bound book or you use websites like Thesaurus.com. Thesauri are especially valuable when you notice that you’ve been using the same words too many times and as a result, your writing is flat, boring, and/or redundant. A quick trip to the thesaurus to find alternative options can liven things up in no time, and you might discover new terms that work even better than your go-to phrases.
You don’t have to neglect SEO and your keywords to writing appealing posts, either. First of all, it’s important to integrate a significant variety of keywords into your posts – using only two or three constantly is a dead giveaway that it’s SEO copy and many people will click away (and it doesn’t matter how much traffic SEO sends your way if they leave within a second or two). After all, don’t you want people to stick around, so you get multiple page views, interesting comments, and incoming links?
Another way to inspire your writing is to keep a folder or set of bookmarks filled with quality writing by people you admire. You can pull it out when you’re feeling unmotivated to get your creative juices flowing. Personally, I use del.icio.us for this – I have tags for “inspiration” and “writing” and “creativity” and more in my account. Social media is for more than just connecting people – you can use it to organize your ideas, sources, and inspirations.
Last but not least, it’s important to remember that the number one way to become a skilled writer is to practice, practice, practice, and then practice some more. If you’re serious about improving your work, it’s important to write something everyday, even if it’s just a short paragraph or two, and to read the work of other writers – you never know where you’ll pick up a new technique or interesting insight. Remember no matter how much you SEO, search marketing is still about writing great content.
****this article was originally written for MyTypes.com, by our previous blogging coach. MyTypes.com is also the owner of this book.
Writing Tips For Bloggers: Do The Introduction Last
Taking the first step is hard, whether you’re launching a business or writing a post. You may have tons of good ideas that you’re eager to share, but it’s tough to decide where to begin. So what’s a blogger to do?
Here’s a hint: write your introduction last.
Think about it – by the time you’ve written everything down and organized your thoughts, you’ll have a very good idea of where your post is going – after all, it’s almost done! You might also come up with an excellent idea for an opener while you’re writing, plus you’ll have a better understanding of your piece should be introduced – have you ever written something that’s gotten totally derailed, and the conclusion and introduction say completely different things? It happens to the best of us. However, by writing your first paragraph last, you’re preventing this problem and ensuring that you’ll end up with a more cohesive, coherent post.
We all know that the headline (your title) and the opening paragraph (in publishing it’s called the lede) are some of the most important things to consider when you’re composing your posts. Of course, these things are also some of the most difficult things to write well (related: North x East has an excellent list of 10 Ways to Write a Great Lead for a Blog Post), so it does pay to devote extra time to your intros.
Just make that extra effort at the end of your post composition time, not the beginning. You may be pleasantly surprised at how productive you become. ****this article was originally written for MyTypes.com, by our previous blogging coach. MyTypes.com is also the owner of this book.
Writing Tips For Bloggers: Active Voice Versus Passive Voice
Yesterday I talked about the importance of using the correct spelling, grammar, and punctuation in your posts, because it seemed logical to start a series on writing with the basics, and because words are the backbone and the heart of your blog. Now it’s time to discuss how you can use those words to make a powerful impression.
One of things that makes writing compelling is the active voice. Using the active voice is attention-grabbing and usually results in clearer, more direct prose than the passive voice. You should use the active voice when you’re telling a story and you want to draw the reader in. Here’s an example of each voice:
In a sentence written in the active voice, the subject acts:
The smart business blogger wrote an excellent post.
In a sentence written in the passive voice, the subject is acted upon:
The excellent post was written by the smart business blogger.
Although writing in the passive voice is not necessarily wrong or always a bad idea, using it all the time can lead to flat, uninteresting writing or awkward sentence construction. The passive voice is a good call, however, when you’re writing about observations or research and you want to maintain objectivity- academic and scientific writing is typically done in the passive voice. Also, sometimes it’s just the best way to convey your intended meaning (check out this article from Essay, I Say for more advice on when to go with the passive voice).
That said, there’s no denying the fact that the active voice is more compelling. It’s clearer, more comprehensible, and less wordy, and when it comes to blogging, simplicity and brevity are key. Don’t believe me? Take a look at some of your favorite bloggers – I’ll bet they use the active voice more often than not. **this article was originally written for MyTypes.com, by our previous blogging coach. MyTypes.com is also the owner of this book.
Do you photo? Jazz up your blogs:>)
I have a confession to make, I don’t do photos as much as I would like. I love photos and blogs, and actually photography has been one of my favorite hobbies. Now with 2 kids, a mortgage, a few high tech ePeople to manage, who has time? I have been coaching and evangelizing blogging for a long time, but until last week I did not add photos to my blogs. That was a mistake, I want to help you avoid.
I think it’s important to write about photo blogging, and everything we can share to help us make our blogs more impactful. The problem, I use to believe was, well, I don’t really have a lot of photos, do you? Most people don’t know how they can use photos for their blogs. The biggest news I can tell you, Yes you can, and it’s easy.
1. Do any Google search on “Free Photos” and you will find many small to big photo sites providing amazing photos you will love. My favorite is Flickr, just love the name, what can I say.
2. Every time you blog, spend at least 5-10 minutes looking and finding the best photo for your topic, make it a unique photo and beautiful.
3. Give credit where it’s due. Always give the website and the photographer if you can, credit by mentioning their name. Do it with your name of the photo saved as for example the photo above, has the website name in. I did that for them, they didn’t require it.
4. Be contextual, pick your photo on the blog topic. This will help with the search result and Google search marketing, and SEO. Be as descriptive as you can, but don’t over do it. Yes, that will actually have a positive effect and get your website ranked higher in the search engines too.
5. Use an Alt Tag, on every photo even your blog every time. But, What is it you say? You are right, that could be another post on it’s own. An Alt-tag describes the image for search engines so they can index it. It’s the same for a video blog too. Alt-tags use to be a big craze a few years ago for better search rankings, and SEO. Here is a few don’ts: Don’t stuff keywords, don’t upload huge files, don’t place weird or strange photos. Make them beautiful, as we are professional bloggers here:-0)>
I believe that photo and video blog sharing along with blogging are some of the top reasons for the success of the Internet. The Web 2.0 social networking world is full of blogs with colors, photos, videos, empowering the human network. Go blog your way to the top!
Chapter 3 Secrets of eSuccess and eMarketing:
In this chapter we will discuss the most important aspects of eSuccess and eMarketing, from proper keywords to place in your URL, your title tags, and for you to optimize your website and blogs. It’s all about the proper keywords, so the secret lies in the right keywords, this is the base from what to write about to the best anchor text links. Everything you do in your eMarketing, blogcasting, business promotion will be about these proper keywords. This is probably the most important part of your business, and if you just do this really well, you might even get lucky and get tons of traffic. Go ahead and read the bottom of this chapter to learn how and why?
Secrets of eMarketing Part 1: Keywords?
Yesterday, I finally made a decision to start this series and focus on the book, by discussing the 4P’s of Marketing, which we covered in the previous chapter. Why didn’t we do this earlier, you ask? Simple answer is, we just weren’t ready. We were trying to match our message with our target customers, which is easier said than done. Our internal debate is over, we now know what to call the book, which customers to target, and how we want to differentiate ourself. This background work is often the most ignored and most important marketing task, and it is called strategic positioning. Some times it can take months or years to get it right, but if you don’t get this part right, you will get everything else wrong.
By the end of this blog article, you will understand who your target customer’s are, how to find them. Most importantly, you will get top of mind attention, and hopefully hit their emotional cord and be known for the proper keyword. Just like Coke means pop or soda, Google means search, that is the use of proper keywords. We will help you decide what you want to be known for? Wow all that, after reading a few blogs, and this chapter?
To make the process simple, we have to answer simple questions . So that is why we are focused on eSuccess, a wholistic approach to your blogging, marketing, website and search marketing. The key to your success is the right keywords your customers are searching for to find businesses like yours. Some times it can take a long time to figure that out though, but easy to get started on the track. And finding the right keywords is the “secret” to your eSuccess and eMarketing, Google and the internet of today do make it easy.
The world Secret is so over used right now, because of the movie “The Secret”. It is a bit controversial because it made achieving success easy. Therefore The Secret brand is successful and a bit overused at the same time. Believe it or not, it actually has meaning in our conversation, of branding, emarketing, and eSuccess. It’s such a great brand, it’s actually being searched for on the internet quite a bit to target self-help and the personal development industry. So a part of us wants to take advantage of this new world created by it, and use it in our book title. But, the other part wants to be original, and use the word “Key”, as that is more us. So we will be us, and blogcast your brand is the original us, and we will use (The Secret to your eSuccess and eMarketing) in our title sub-heading.
As we do like to unveil the industries hidden secrets, not to mention, we love the Movie. As many fans of the movie found out, knowing the secret is not enough, you have to do the work. And, that is the same here with the proper keywords for your business, it is not enough to just know them. You have to follow our marketing, SEO, and blogging advice, and blog about them every day or as often as you can. What? The secret to your eSuccess is as easy as blogging? Well yes, but I have to spend a lot of hours explaining this to you in detail, with specific examples, and show you the results of why it is so. Otherwise, you won’t believe me, will you? Than and only than, your pragmatic side, will understand the world of Search Marketing.
It’s too bad, that you can’t buy the DVD yet, we actually started it already but these things take a long time. Yes we did start it, and we have to finish it, but it’s not Hollywood style and not-dramatic enough, yet. How exciting can blogging, SEO, eMarketing and eSuccess be? Till than, you are stuck with stupid looking text, no famous actors, no music, and no dramatic productions. But you might tell all of your friends and invite them to blog on MyTypes.com if our book helps you, and it will. And maybe, just maybe, our specific advice will help you promote your business and gain more customers? It will, if you do some basic easy work.
It’s all in a word as they say, “Secrets” or “Key”, or “Naam-Hindu for God and Om” and “Jesus”, “Allah”, and “Jewish”, these words mean so much. The Keywords we choose to target our customers and define our business are as important as our business process, product or even us, especially online. The keywords or words you choose to target customers for your business are everything, these are words people are searching for millions or thousands of times a month. These same keywords are used to find everything from customers, products, suppliers, you name it, the world of marketing and business is super dependent on Google and the major search engines. So pick the right keywords to target, and name your business, and that is what the search engines will define you as. That is why “Keywords” are the key to your eSuccess, eMarketing, SEO, and search marketing.
Why and how do large companies and smart people usually get to the top, not just the top of the search engines? The successful people understand strategic direction, they know who they are are, and they target the power of words, the right Keywords!
To tie it back to this world of “The Secret”, it really is simple you have to use the keywords, the keywords people are searching for, not what you think they are, what actual Google Adwords Tool verified keywords. It’s as simple as doing a lot of research and validating what the right keywords are, Google has the info, and it is willing to share it with you, as it wants you to advertise on their network. So why is the SEO industry so secretive? It’s not that hard to find the right keywords, and rank high for them, they just want you to think it is. Isn’t that what techies do, they hold things a secret so that they can feel important, eeks–I really don’t like that. It’s not rocket science, but it is very very important that you do the exact work. Everything you do in search marketing and eMarketing, and eSuccess has to do with the most appropriate keywords for your business. Believe it or not, all blogging platforms not just ours are your #1 SEO tool. Because search engines want to provide proper content, and if you write a lot of blogs with proper keyword, you will rank very high, on some important keyword. You never thought it was that easy, hunh, well check out any great SEO they will have a blog won’t they? Imagine that, all this for a 4 letter word, well it can be very difficult if you don’t know what you are doing. Our job is to make it as simple as writing blogs, with the proper keywords. It’s easy, but it’s hard work at the same time, later we will explain about anchor text links, which have to do with blogs too, but that is in another chapter.
So what are the proper keywords for your business? This process of fully understanding the ramification of all aspects of your business target customer and their searches is called key word analysis within search marketing. Can you believe some companies charge up to hundreds of dollars for doing this for you, and/or sell you expensive software tools that are free to most SEO search marketing firms by Google, Overture, Yahoo etc.
It isn’t enough to know your keywords, but you also have to know their search volume traffic by Google. Yes, Google, and only Google at this point. Sorry MSN Live, and the other search people, you are not driving the new economy yet. Google is the search marketing king, please don’t waste your search marketing dollars on most SEO Tools, if they are not free don’t use them. Also, don’t do any thing, well spend money on a SEO Services company, or search marketing agency or search marketing firm, until you are done with this series. Simply said, MSN, Yahoo, and all others just don’t have the traffic and web tools for the market research right now. If you are in the midst of making a SEO services company decision email me, and I will give you my 2 cents object advice. I am trying to be a third party analyst on giving people objective advice on search marketing firms. Therefore, I will write about them quite often in a blog.
So after the proper “Keywords, or Keyword”, you will need to focus on competition of advertisers and their search results. The secret unveiled of right keywords is not just not enough, as you already know, it is hard work getting to the mountain top. So if you expect it to be super easy, you may go home now. But, we do make it as easy as blogging. The key is you have to do it every day, and promote your blog, and write with real important content of proper keywords. You may have to work less if you use MyTypes.com blogging platform. Because we do a lot of this for you.
Sorry, but I had to cut this article in half, 4 more paragraph had to move to part 2. So to summarize, you need to find the proper keywords for your business and do a keyword analysis. Remember, if you don’t plan for your eSuccess and develop a plan, you won’t be successful. I heard this from Anthony Robbins back in 1992-3, in Minnesota. If you don’t plan for your success, you plan to fail. So the first thing in your plan for eSuccess is a keyword analysis. Come back tomorrow and we will go in to it in detail. If you want to get ahead go read up on it at our SEO tools area at LinkMint.com.
Secrets of eMarketing Part 2: How to choose proper Keywords
It can take decades to build a brand, but we don’t have that much time, so let’s do it today. It took me over 14 months to crack Google top 10 for keywords “Seattle Real Estate” back in 2004. My traffic doubled and tripled in days, and i was already in top 10 in Yahoo and MSN at the time, wow, that is the power of Google. So months later, I learned the power of contextual linking, even from our own internal pages. Learning these skills with painstaking ways, and countless nights of waking hours, but hopefully you won’t have to.
Follow the key to your eSuccess, blog almost every day, with the proper keywords, don’t trick anyone, just use the best keywords for your business. The topic here is to find those keywords this is something you have to do at least once a month.
Stop learning Google’s SEO rules of what not to do, read pages and pages of SEO books, Just keep things simple, ADD VALUE don’t try to trick anyone. The best way to keep Google and search engines happy is to provide great content for readers. What I am saying is “Google rules are very important and you can avoid them all, if your main mission is to provide great content” And, the word will get out that no matter what your page rank or link popularity, it’s still about great content via blogging.
The experts such as Problogger are saying it, just stay focused on providing great content for readers. Great blogs content and a targeted keywords with impactful blogging will win you the most respect and rankings from search engines. Rand Fiskin from SEOmoz.org and Darren from Problogger.net have recently talked about the same track of blogging and power of focused blogs.
They are two of the most respected people in the industry and I have been reading both of them for a while now. Actually Darren talks about forgetting about Google’s Page Rank, and just build a better blog. Rand in his Linkerati article essentially says the same thing, and talks about targeting the connected/viral group on the internet. To make this technorat more common, I would like to call them the industry insiders, the techno-geek, the Nerd-herd. Really, Well yes, most of them are my friends and I do fall in to this category myself. So here are two things you might want to think about always:
1. What are the most important keywords describing your business?
Second part of that is you need to find 5 keywords related to that as you will target the less competitive ones first. You should go to LinkMint.com and check out the keyword numbers in our SEO tools, and of course Google too, at adwords.google.com, but finish reading this chapter first.
2. What is the emotional solution you provide?
This is what your brand should encompass. If you don’t know what a brand is, please do research on that subject, it’s a fascinating science. But here is quick over view. You need to come up with a couple of emotionally charged words, not just keywords to be in the URL. This is where I see people make the biggest mistakes in Marketing, they think they want to be known for that keyword, think brand people, Brand like Coke, Miller, Harley what? For example when you think of bottled water, us old timers use to think of “evian”. Now when you think of bottled water, what do you think of? AquaFina comes to mind, Dasani comes in mind, actually I could not even think of how evian was spelled any more. You want to pick words or brands that people will remember once they make the connection with the solution you provide. A better brand example maybe “YouTube” your television, “MySpace” a place for friends, “MyTypes” the key to your eSuccess”.
So there are some tactical Keyword search guidelines for using our LinkMint SEO Tools, and you can essentially do the same thing at adwords.google.com. And once you have decided on the top 10 keywords, use the Traffic Estimator tool within Google Adwords, after logging in to your Google account. We actually prefer the combination of both, the adwords external tool to get an idea, than after you have picked the top 10 keywords, to go to Traffic Estimator validate the traffic/clicks you would get.
Google Adwords Keyword Search Tool simple steps:
Step 1. Go to http://adwords.google.com Do Not Log in to your Google account, if you are logged in, log out
Step 2. Click on the center of the page where it says “Get Keyword Ideas”, blue text links, as shown in Graphic.
Step 3. Make a list of ten keywords, right them down in a note book or piece of papers, you will use this to draft and validate actual numbers after you log in.
Step4. Login to Adwords.google.com, if you don’t have an account, create one. Once logged in, under “Tools” click on Traffic Estimator, which is on the bottom of the first row.
Step5. Type in all 10 of your keywords, one at a time, check out the possible traffic by reviewing how many clicks your keyword might generate per day. Hint, do not pick regions or price for your keywords, until you know there are hundreds of clicks per day. If your keywords don’t get enough traffic, find keyword phrases that are shorter and may attract more customers. For example, if you are a “Silver Cross Jewelry” designer, if “Silver Cross Jewelry” only provides 5 clicks a day. Try “Silver Cross” or “Cross Jewelry“, finally “Silver Jewelry“, and “Jewelry“. It’s good for you to know the size of the numbers. Obviously “Jewelry” and “Silver Jewelry” are going to be very competitive, try to be realistic and specific. This allows you to make sure you are attracting the right kind of customers. Also, if you try to go for major keywords such as “Silver Jewelry” and “Jewelry” you may get discouraged, as most websites that get ranked for those keywords utilize professional SEO Services firms.
You might get lucky, and get a ton of traffic for your business. I don’t want to discourage you, and If you are just starting out, it always helps to give yourself some time to rank and learn. It’s very important that you set your expectations low when first starting out. Also, there is a great book called the Longtail, and the long tail effect says that you should focus on specific phrases and strings instead of one keyword. I always recommend that you SEO for keywords such as “Silver Cross Jewelry” first, this will actually help you SEO for all three words, and actually all three combinations. I don’t want to get side tracked here, so we will conclude that picking the best combination of keywords is the most important part of your eMarketing, SEO, blogging, and eSuccess plan. How do you get luck, get the exact URL of a search phrase that people are looking for. For example, our friend owns a “WeddingPhotos.com”, he is #1 on Google for “Wedding Photos”, which is the business he is in. He knows very little about SEO, search marketing, but he was smart enough to get the URL years ago. You can still get great URL’s today, we just got “neuJewelry.com” the other day.
Step 6. Now pick the top 5 or top 3 to focus on, as you start to promote your business.
Our LinkMint Keyword Search Tool – This tool along with many others, has great uses in selecting words for your URL, your site topics, and applying keywords in general text. This tool uses results listed in chronological order from yahoo search marketing and google page results to give you an idea of what people are searching for on the internet (yahoo) and how many sites are already listed with those keywords (google), thus allowing you to create your keywords accordingly. The results for the Yahoo Search Marketing lists how many searches took place on yahoo in a given month for the searched keywords. The Google page results show you how many pages that are listed in google for the searched keywords. These two searches are important because you can make a comparison between what keywords are being searched and how many pages list those keywords on their site. This comparison will help tell you how much competition you can expect.
Choosing your keywords, some helpful hints – this is an important step in SEO for your site, Do your market research!!! Who are you competing against for page rank? What keywords are they using? How many other sites also list those set of keywords? What keywords is your target market searching for? Those are all basic things to consider when choosing keywords. An excellent scenario would be to have keyword that are searched frequently relative to your results but have a relatively low amount of pages that are using that set of keywords. Also don’t restrict your self to single words use “key phrases” in the same way. After you have determined what keywords / phrase you would like to use. Plan where you will use them. If you have not already chosen your URL try to get a URL with your top keyword or words in the title. If we were in the car business we would all like to have cars.com from a SEO perspective, but that is obviously not possible. You may not get localCars.com, but how about localusedcars.com or newandusedcars.com, be creative there are tons of combinations to choose from.
Besides the URL, and even though you have the proper keywords, you need to place your keywords are meta tags.
Secrets to eMarketing Part 3: The most important Keywords, in the Meta Tags
Keywords in the Meta tags – The meta tags tell search engines about your site, through three main tags, although there are others. Title tag, which is the most important, description tag and the keywords tag. It is important to use some keywords in the title tag, but you should do this in a clever way to make sense to a human reading the text. This tag does exactly what is says, shows the title to the site.
The description tag describes the site in a short paragraph again use some keywords but make it readable to a human. The third tag is the keywords tag. This is simply a list of the keywords that you would like to use for a site, separated by commas.
The following are some general rules of thumb:
1) List the keywords you wish to get ranked on more first, and less important keywords later.
2) Don’t use keyword excessively in the title tag and description tag.
3) Don’t repeat keywords more than three times, or key phrases.
4) The length of the title tag should be between no more than 65 to 70 characters.
5) The length of the description tag should be 147 to 155 characters more than this may not be accepted by the search engines.
6) The length of the keywords tag should be about 200 characters, get as close as you can to that number. Some sources say that the keywords meta tag is not used by some search engines, the speculation is that Google does not. While this may be true for some search engines go ahead and use them. The search engine algorithms change with time and this is still a somewhat useful tag with other search engines.
7) See more on the use of tags by checking out our meta tag generation pages and Robot text page Tips for using this tool @ www.Linkmint.com
In this chapter we cover the basics of marketing and branding, and connect the dots to search marketing. As you read you will notice that all of our chapters are outlined and self contained.
The 4 P’s of Marketing, and the one that got away
This maybe all you need to know about marketing, well maybe not, but it is a great primer. Most people don’t know the basic’s of marketing, we not only provide you that, but we go further. We might even give you better than a marketing MBA. Because we cover the most ignored principal of marketing, the 5th P. Having made millions with my marketing skills and entrepreneurship, I have not only been a student of marketing, but an enthusiast.
A few of my friends/advisers have Stanford MBA’s, and yes my conservative friend is the one with a Harvard MBA. They all agree though, on the fact that SEO and Search Marketing are a must for any business wanting to take advantage of the internet. As you already know, we cover a lot of these topics in our blogs, but something was missing, so we decided to provide a holistic marketing approach. We take a step back and provide the basics of marketing and what is taught at all marketing 101 classes.
If some of you were lucky, smart or blessed enough to study marketing in college you certainly know about the 4 P’s of marketing. The basics have not changed within the years, but what goes in them has. I have been talking about the 4 p’s for 7 years now, and the 5th P, which I will tell you in a second. And hopefully you will agree that it is the most important. Marketing is not just about public relations or advertising, as most people assume. It’s a complex world of strategic positioning, product strategy, product development, product management, branding, and public relations and advertising. Branding, advertising, public relations and sales are really one of the lagging parts, though very important. The most important lessons of marketing came early on, from Anthony Robbins, yes Tony, the great motivational speaker. He talked about the VALS research from Stanford University, psychographics not just demographics, and profiling different types of people, this is where I got the concept of the 5th P, the most important P of marketing.
The 5th P does not stand for “Process” which is being taught at a national university, as the 5th P, told to me by an MBA in Marketing from the U. of Washington in Seattle. I can’t believe that is what they teach there at U. of Washington. U Dub (as they call it here) is a great school, but folks, process is just a process, it’s not the 5th P, process should be applied to everything we do, to repeat it and make it a science. So listed here are the 4 P’s and the 5th will be discussed in detail below, I bet you already have an idea of what it is.
1. Product: if you don’t have a product, you don’t have anything. A product can also be a service so for sake of simplicity we will bundle them. Marketing starts with promoting, selling, creating, usually all around product. Yes there are exceptions, such as within corporate marketing, which deals with the Brand of the company, similar principles apply.
2. Price: if you can’t make money selling your product, should you sell it? Or go back to the drawing table, Well you know the answer right? Strategic marketing deals with this issue quite heavily, and helps to product matrix and differentiations etc.
3. Place: This is where we will sell the product, retail, online, jewelry parties, it’s the sales channel. I think it’s pretty straight forward, keep it simple and think of it as the place where we sell the products.
4. Promotion: this is the world of public relations, advertising, and call to action sales materials, search marketing, etc, etc. For those of you who study marketing you may already know that eMarketing tools is the fastest growing segment of technology. This is from a recent Gartner report, of July 2007 on marketing automation.
Without, any further ado, the drum rolls rolling, the hearts beating, yes the claps, and church bells ringing. Tadaha..It’s People, People, People, how can the marketing geniuses of the MBA’s forget to teach about “People,the 5th P”. Is process more important than people, no silly.
So what do yo need to know about People and marketing?
Forget about demographics, focus on psychographics, and let’s get the data to back up our strategy. It’s the art of understanding not only who our customers are. The 5th P of marketing is all about people, you need to know everything about your customers, their profile is just a start. You need to know their likes, dislikes, passions, dreams and aspirations. Where are they going today? How much money are they spending on products that you sell, how much will they spend on them tomorrow? VALS research covers types, that I can’t really forget. There will be more on this topic tomorrow, so we will call the series, “Secrets to eMarketing, Part 1-6″, we will start with Part 1. tomorrow.
B is for Brand, not just blogging, and it’s more important to build a brand than to just SEO. We want to help you be successful, and that is why our tagline is Blogcast your brand! Branding is everything in marketing, that is everything of everything, after you have developed a great product. So what is a Brand, and why should you care? If you build your brand the right way, you won’t just SEO for subject matter keywords such as Jewelry, but people will SEO for your brand name, such as for “Blue Nile” for jewelry. How do you develop such a powerful brand name, especially on the Internet?
People will actually SEO for your brand name, as consumers will be searching for your name, to buy your product or service. And, your competitors will SEO for your brand name, no matter how much they try, you will always be #1 on Google for your brand! Right? Being searched for as a keyword that is your “brand name” is when you have really hit it big, and you than will be the target keyword for your category, and that my friend is the success of a brand and you will have arrived. We will show you not only to SEO blogs here, but to be unique, and to always use and reinforce your Brand name.
Back to, What is a brand and brand building? I am not going to give you a text book definition, because I am not going to refresh my memory with a text book. but tell you everything I have learned and simplify the knowledge of over 15 years. The 15 years come from real life Sr. level marketing positions with top companies and successful technology companies. Isnt’ that what you want, real world, real life experience, instead of text book answers? After receiving my business degree is in Management Information Systems, where one of my favorite subject was marketing, I started a food company, and had billionaires over for dinner at the age of 25 to buy my company. To this day that is still one of my top 10 achievements. I love the Schwan’s family, but The Schwan’s food company, sent me an offer I had to refuse, so I did, back on that lesson later. Be patient lad, there is a tie in to at the end of the book to the Schwan’s story of turning lemons in to lemonade.
My love and passion for marketing has never left me, I still love advertisements that make me laugh, brands that stand out and make you think, product branding that is genius. Marketing and product marketing are such an amazing and creative field, but require a lot of skill and market research, which I learned at Gartner and working with top Gartner clients such as Microsoft. Strategic Marketing and strategic positioning is not usually thought of as marketing, people usually talk about brand marketing or marketing promotions and advertisements, as marketing. Hence they miss the boat on it completely because they don’t understand the big picture. I say if you build a brand the right way from the strategy level, than brand building and SEO are easy. It’s not just about getting ranked at the top of the search engines, but to actually sell products and make money. Let’s never forget that brand building and SEO should aways be about increasing sales.
A lof of my friends in college and after were in the AMA, American Marketing Association, my passion and association never left me. I read Adweek and other marketing + business magazines for years as a hobby, and still love to look at brands with an Awe of success and wonder. My experiences have lead to me to create a few amazing and fun brand names that even Sr. VP’s at companies like Microsoft chuckle at. It’s all in a name as I say, thanks to Larry C, who’s nanny helped me develop UrbanTango.com, a real estate portal in 2003. That brand is still admired in the Seattle real estate world.
I consider my self a Internet Marketing expert, a position which others may not argue with given my background and results in todays internet marketing strategies. Way back in 1999, I co-founded an Internet Company, Enthusiasm.com which turned in to Enthusiasm Technologies, that sold to a public company for $8.6Million, Metro One Telecom. Soon there after I founded another company that achieved $1million in revenues in it’s first 11months and $3.2m in it’s second year, Netisen Group, Inc. at Netisen.com.
We ended up doing business at Netisen with Microsoft, Safeco, Nordstrom, Premera Blue Cross, Amgen, and Fred Hutch Cancer Research Center. Now if you live in Seattle you certainly know about all of these brands. While working with all those brands added credibility to Netisen, it still ended up being sold for pennies on the dollar and us loosing millions. I bring this up as building a great brand can generate millions, but if business not taken care of properly, can destroy a brand. Debacles of bad suppliers from China are starting to impact the Toy brands of today, and some very powerful toy brands are at risk. A whole country China is getting a bad brand due to some bad suppliers. Some might say unreasonably at the fault of the US brand or not enough quality control or regulations at both sides, I say, yes. Remember the issues with Tylenol, and how criminals almost destroyed that great brand. So experiences such as Enron’s have been around, that show us, that a great brand be lost in a matter of months.
So go slowly and be very strategic when SEOing or brand building, and be cautious of your business partners, great brands are developed over years not in a short time. We can all go through a tough period, and your brand will survive if it stands for solid values of ethics, compassion, honesty and respect. Respect is earned not only by doing things right, but also by managing the things that have gone wrong, so brand building and credibility go hand in hand. This is what Internet Marketing 2.0, search engines have unraveled at an accelerating rate.
Getting ranked and high rankings in search engines such as Google can get your brand Quick Credibility with the consumer. Especially as their are millions of web pages out there, and if you are among the top 10, why you are a leader, aren’t you! Organic SEO and search results actually give you and your Brand more credibility and Equity to your brand than Pay Per Click ads can. Consumers don’t like being sold to, do they, they prefer to buy, but you already knew that! I am very proud of our #1 search result in “Create a blog”, and many top rankings. Our brand MyTypes.com was recognized by a friend of a friend recently. As I spoke with this in house SEO expert of a large media company Real Networks, she has an MBA from a major west coast school, so she is very smart, and said she had seen our site at the top of the search engines so she thought highly of it. Wow, but that should not be a shock to you folks, Google and other search engines can make your brand a International phenomenon in a matter of days. The key is not just to SEO, but to build your brand with this strategy in mind.
Back to us, we are #1 for “WordPress SEO” which is why you are here. #9 on Google for “Free Blog“, #11 for “Blogging“, and the #37 for “SEO“. Wowsa, that high for SEO and we weren’t even targeting it, boy we are good. I am saying these things about results and above paragraph about my/our past success, to not brag or be self promotional, but only to add credibility for all those doubters with MBA’s or not. I am sure some very smart people, will question my credibility, as they will yours or anyone who achieves success, especially in the public eye. In this world of rational reasoning, it’s not just what you know, what school you went to, but what have you done. To me the best thing about being an American, is that we tend to judge people by their actions, not just their degrees, caste system, last name or wealth status of lordship. In India, and other parts of the world, I am afraid it’s not the case.
At the end of the day, I will judge my success on how many people I can help with my skills rather than how many keywords I can get ranked on Google, or how many brands I can think of/or develop. There is a good list of below, and yes I do own over 70+ great URL’s. This article is not just about SEO, but rather on the topic of Branding, brand building, brand strategy, and most importantly about blogcasting/promoting your brand for eSuccess! This article may become a series, but for now we will stick with the following questions, gosh it’s so long already, ouch:-(.
1. What is a Brand? It’s the name of a product or company that captures it’s essence to the audience. Some common and newer example: Coke: a soft drink, but the bottle of coke; IBM, the personal computer, everything business computers, big blue, big branding, big shoes to fill:-)
2. What is the most important aspect of building a brand? That it be remembered, as well as capture the essence of it’s products value. Google, is as you can see, remembered. MySpace is remembered, Aveda: a health and beauty brand is remembered as it captures the plant essences. Remember that a brand my get old and tired such as Yahoo, but it’s the fault of it’s management. eBay is not tired, Microsoft is not tired?
3. How do we build a brand? Make it unique, smart-unique words, simple logos, hello Nike swoosh. Use colors or be black and white in today world of color, like Crate and Barrel. Music, any thing to set it up as a product or companies Unique Selling Proposition, can you think of the music or tune of the Vonage commercials? How about the annoying factor of the HeadOn, HeadOn, HeadOn. Make it an emotional grabber, and use it every where, every where, in all of your marketing materials, packaging, website, brochures, keep the colors and words consistent. And than keep it consistent by hammering it over and over again, liven in up every year or so, but not too often, keep it consistent. The main rule of branding, the more different the more it will stand out. In a world of blue, be pink or Orange, well Pink is the new black, as you already know.
What does my product stand for? What do I want my customers to think of the solution? Is it a soft drink that quenches their thirst, or is it “oh what a feeling? What is association of the name and the product? When I was first thinking of a name for my first company, a frozen indian food co., my friend and associate William Mason, thank William for that great lesson. I had not idea, that his insights would get in my book some day:-). He asked me some very interesting questions, I can remember my first brand building conversation back in 1992 vividly.
In a matter of minutes we came up with the name, sitting right outside at a cafe in Minneapolis warehouse district, those were the days before the Target center, Prince, the musician without a name, still had his night club right around the corner. And there we were, at that same exact point, I figured out the art of Branding. Oh by the way, it ended up being called: “Masala, Cuisine of India”. Masala is the name for mixture of spiced used in Indian cooking, it is at the heart of every home, restaurant, everything Indian food. So having a name like Masala is the key, you have to capture the essence of the core of your category, your culture, your industry.
The word “Cuisine” means gourmet, so we added that as a positioning statement, we wanted the Indian food to have a sophisticated place in the palate, rather than peasant food. We knew that Indian food tends to be popular with the educated and cultural type of people who appreciate it’s complex tastes and smells. Not just some visually non-appealing poop style curry, yukh.
The average hamburger eating crowd does not define a connoisseurs of fine gourmet foods. At the same time, the word Gourmet may be too high-end for the average person. Last word “India” was important to say what it was, it is from the ancient land of Yoga and Taj Mahal, but isn’t it easier to just say India? But we could have said Curries, or Taj Mahal, Rubi’s, Turbons, Sacred cow’s etc. etc. Words have a lot to do with branding, and you MUST define your product or brand explicitly with your customers in mind. That is why the blog post on the 5P’s of marketing is so important to visit, well all the blogs and topics in the book are important. So to summarize, we asked and got to the Core of Indian food to come up with a name for product and company. Some times people want the company to be named different than the product, we disagree.
We believe you should pick a name, a catchy name, a small name, an emotional brand that defines your product that you LOVE, and keep it simple and use that word for everything. Large companies pay thousands to millions of dollars for brand creation and brand positioning. You are a small business person, an entrepreneur or even a large business executive, regardless of who you are if you want to develop a brand from inception to reinforcing, you have to pick a few words to define what you do and hammer that brand name home. So pick a catchy name like “Purple Cow” by Seth Godin. Being different is not enough, capturing an essence is vital to you success. Here are some brand names that I have been associated with and or/have created.
Masala: Cuisine of India
MNDine.com: a Minnesota Restaurant online directory
Gartner: A global IT leader, any IT exec knows this brand
Microsoft: A software company, ask Bill Gates what they do, they are a software company. I helped managed the relationship between Gartner and Microsoft and I love some of the branding that they have created.
UrbanTango.com: A real estate website for Seattle Real Estate that I created and got to the top 10 search result on Yahoo, MSN, Google
XoomPad.com: A real estate websites, and IDX(Home Listings) search website
OrangePillow.com: A hosting company website, get it a Pillow a host?
Why did I bring up the not so well known brands that we own? They are not big names, nor does your brand have to super well known by everyone, just with your customers. And remember make them-catchy names, and being catchy is what we are after, well Brands that last, Brands that have equity, and Brands that make us money. I love to see brands at work, and so should your work, not you? A great brand usually means more jobs and more success for not just the company but also the community at large. We will address the other questions of When, where, How and Why in the next few questions.
Branding Your Blog: Five Questions To Ask Yourself
Branding a blog is not unlike branding a business – you want to design a brand that encapsulates your core characteristics, that makes you stand out from the crowd, and that sums up your philosophy. I’m not talking about pretty logos or a memorable slogan, however. In order to succeed in the age of Web 2.0, your brand/blog must be dynamic, beneficial and/or entertaining – or preferably all three. Today’s readers are savvy, demanding, and fickle, so there has to be substance behind the hype if you want your message to stick.
When you begin your blog, ask yourself these questions:
1. What do I want to say? Try to narrow your message down to a few sentences. Think of it as a blogging mission statement (you can put this on your about page).
2. What do I have to offer? What unique skills and knowledge do you have to share with your readers? How can someone benefit by reading your blog? This can can become the basis for your cornerstone content.
3. What is my niche? No one can be all things to all people, so focus on what you can do well. Define your niche so that your blog and brand can be tailored to it (this is also important for SEO purposes, as it helps you to focus on the best possible keywords).
4. Is this sustainable in the long run? Do I have enough to say on this topic to maintain a blog? If you are blogging about your business, (hopefully), you’ll be very passionate about it and have more than enough to say. Remember that creating a successful blog, like a successful brand, requires time and commitment.
5. What sets you apart from the competition? What makes you and your business stand out? Can you describe in a few words? Why should someone read your blog?
As an example, here are the answers for this blog:
2. What do I have to offer? A finely honed writing ability combined with an knowledge of new media and web 2.0 topics, and an awareness of trends in the blogging community. Plus, I’m patient, friendly, and a good teacher.
3. What is my niche? Yes, I’m one of the many who blogs about blogging, but I’m focused on helping small business owners and entrepreneurs create compelling content and maximize the potential of their blogs.
4. Is this sustainable in the long run? Definitely. I clearly have lots to say, and the blogging community is incredibly dynamic and innovative, so there are always new topics to cover and lots of blog fodder. I’ve developed blogs before, so I understand the time commitment. Finally, blogging is something I’m passionate about on a personal level, because starting a blog literally changed my life (ultra quick summary – I was planning on going into a completely different field after I got my B.A., but I started a fashion blog as a hobby, fell in love with the world of blogging and online media, and the rest is history).
5. What sets you apart from the competition? I consider myself a writer as well as a blogger (just because the web is more informal medium than print doesn’t mean that I shouldn’t put my best face, or posts, forward), and I teach people to use their blogs as a means of active communication, connection, and involvement with their readers/markets instead of just a promotional tool. I’m in this to help other people succeed.
This post is being submitted to ChrisG on New Media’s Branding Round-up, so click the link for more posts on branding and how it relates to new media.**This article was previously written before 4th of July of 2007, by our previous blogging coach.
Secrets to eSuccess: blogs and search marketing!
I am surprised that most people don’t know about search marketing, but they should. They all know about Google, Yahoo, and MSN, right? That is why. I want to use the word “Secret” to your eSuccess.
The word Secret is over used a little lately, we do love the movie and didn’t want to play on it’s message. But the people in the search marketing world and SEO world are too secretive. The hidden secret is simple, but they want you to think it’s too technical, but it’s not, and it should be unveiled. It’s as easy as blogging with the right keywords every day.
Traditional marketing is not dead, but the new media of the Internet is not a pipe dream any more either. The biggest most powerful world of Internet marketing is not email, it’s not the web 2.0 social media marketing. If we were to keep it simple and stupid, it would be the Google effect. But, wait Live Search from Microsoft got a big leg up this week. Live signed deals with Digg.com and Facebook.com two of the top 5 leaders in the Social media giants of the internet.
The new world of marketing has changed the most due to Google and other search engines. Search engine optimization or Search Engine Marketing or Internet Marketing in that order are subset of each other. Because Google is the first to give the small business a chance by it’s adwords product. What adwords does is makes it easier for small business to buy keywords to market it’s products. And contextual ads being mapped to search results makes everyone happy.
Why? When a consumer is looking for information, and a search engine provides the info, regardless if it is an Ad or not, they help by providing the right information at the right time. People don’t want to be pushed advertisements down their throat. People prefer to look for information, we are all treasure hunters and want to find stuff. And this is where Google made the search results better and created this huge world of Search Marketing. In fact, according to SEMPO.org the industry size is suppose to be a $7.8Billion dollars. We are not a member of Sempo, but we support it’s mission. SEMPO Mission: SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.
So how do you have eSuccess in search marketing results? Search Engines want to provide the best contextual related results to consumers. They target news related websites first, and blogs are considered news. Blogs are considered news because, well you already know this, right? Each blog post has a time stamp on it. So for a blog to be found as a search result, it has to be written with the proper keywords that is searched for. But, how do you write unless you know the targeted keywords. Well, that is easy you have to go back to the Search engines and start with Search Marketing. So it’s a full circle, search engines provide that information in their keyword analysis tools. Which is the most important, but one of the many tools required for your eSuccess via Search marketing. The tool sets as a whole are referred to SEM and SEO tools. This is what the professionals use, and you as a small business can learn these too, especially for free SEO tools site called LinkMint.com
We are a commercial site, and actually built our on SEO Tools last year. I have been studying search marketing and SEO since 2003, and have been blogging since the same time. Why did I continue to blog, even though I had nothing to write. Because, I knew the secret that is easy to get over looked. Blogging is the best way to SEO and search market for your products and services. So this makes Blogging the best SEO tool on the market. And, to do it right, you have to blog often, and with the proper keywords. Do you also see how I write with all of our target keywords, linked to the proper site? That type of anchor text linking to a domain, are the kinds of links you need the most to be ranked in Google.
That’s search marketing in a nut shell, but we will go a step further. I will do a series starting next week. I will cover the 14 must know secrets to SEO, SEM, and search marketing. You notice, how I took out the word Internet out of it, I am changing the words because the word Internet is so passe. Search, social, eSuccess, inspiration, empower, human element, and new media is what it is all about:-).