The Better You Rank…the Better You Rank!

The title attribute vs the alt attribute which is the better choice for SEO? most individuals in the SEO arena know about the importance of the alt attribute for images. It describes what an image is to a search engine and is useful in creating better accessibly for text based browsers by providing information that make contextual sense instead of completely ignoring the image.

The title attribute is used to hold the “tooltip” in a link or image.

Title attribute in a link: <a href=”http://linkurl” TITLE=”LINK TITLE” />
Title & Alt attribute in an image: <img src=”/path /to/image/image.jpg” TITLE=”LINK TITLE” ALT=”ALT TEXT” />

compare the alt attribute to the title attribute you can see that both provide information, but which one is more useful for SEO? Aaron Wall from SEO book has written an article where he relays his experience with alt and title attributes. His assessment is that that alt attribute is weighted more heavily than the Title attribute
read Aaron Walls the full article in context.

**sponsored by VRBO, Employment Screening, & Website Design St. Louis**

Using SEO to target a specific geographic areas are key in hitting some niche markets, especially for small SEO campaigns competing against large players in a market. lets look at one way to do this.

we’ll assume that is an established company out there who was running a website selling Vacation and Vacation Rental packages. The company is based in California and is currently running a national SEO campaign. for Vacation Rentals They recently found that there was a particularly large market of people in St. Louis, MO who were buying up vacation and vacation rental packages. now what could they do to enhance their SEO campaign in St. Louis, MO. **sponsored by VRBO, Background Check, & Website Design St. Louis**

Lets get Relevant!

the company is planning to create a dedicated page that only deals with vacations packages and vacation rentals in St. Louis to increase their relevancy.
Their keyword research shows that the best set of keywords is “vacation rentals st. louis”
create a new page to hold the relevant content the page
1) The new page has the URL of http://companysite.com/VACATION-RENTALS-ST-LOUIS/

2) Next they tweak the pages title tags, they add some location information to their TITLE meta tag with their keywords
<title>Vacation Rentals St. Louis, Mo - Company Name</title>

3)they now create content that is relevant to vacation rentals in St. Louis they figure out what vacationers are looking for when they visit St. Louis and present that content, perhaps weather, the favorite local spots, tourist attractions, etc. The page essentially becomes a real resource.

4) they link to this new page from the homepage of the current site with “Vacation Rentals St. Louis Mo” as the anchor text of the hyperlink. The company also starts a local link campaign for the same set anchor text. they target local businesses that are related to vacation rentals, restaurants, transportation, tour companies, etc.

this would be a great start to creating a geo targeted SEO campaign. I encourage YOU to comment on this post!

SEO Myth #1 - SEO is about secret tacticspeople that are in the know about SEO can tell you, there are no secret tactics in SEO, but they may not tell you all their methods the reality of doing SEO well is to cover your basics. using the information that your analytics provides you is a nice place to start. Start with your home page and work your way through out your site. Looking for SEO basics also look at Google’s Guidelines.

SEO Myth #2 - SEO means only optimizing for GoogleWhile we all know that google has most of the search traffic on the web, we shouldn’t forget about MSN, Yahoo, and niche/vertical search engines.how would one do that? CONTENT!! optimize your content for the audience you are intending to read it use the phrases key terms and catch phrases that your audience would use. these things are in addition to creating search engine friendly site.

SEO Myth #3 - Submitting your site to thousands of directories will help your rankingsWhile directory submissions can help your site rank better, be picky. Choose directories that are established, and are relevant to your site. doing directory submissions on a large scale can hurt your SEO efforts. here are some guidelines to use:

1) Quantity of inbound links

2) Quality of inbound links

3) Age of domain

4) Topical relevancy to your site

5) Human-edited is better than automated because editorial control tends to lend itself to quality

6) How frequently the directory gets crawled (check the Google cache)

7) The directory itself ranks in the search engines — this can be a sign of authority and can drive click through traffic

8.) Are their links direct, static links or are they redirected to your site?

SEO Myth #4 - SEO is free While SEO is not pay per click there are upfront and on going costs associated with SEO.possible costs include, SEO consultant, programmer, designer, link campaign and Most importantly YOUR TIMEdon’t forget about what your time costs to SEO your site your self. whether you hire out or do it your self SEO does cost. make sure your getting a good ROI by tracking your rankings, traffic, brand awareness, etc.

SEO Myth #5 - Keywords need to appear everywhereIn the past SEO protocol for ranking in a keyword called for the Keywords to be everywhere in the content. This is not true anymore because of relevancy algorithms. Google’s relevancy algorithm now favors more natural writing style. typically it’s not natural to have the same keyword appear in your page content 30 times all linked to your site. but it would be natural to add in modifiers to your keywords for example if you are tying to rank for the term “credit card” you might modify it in the following: “compare credit cards online”, or “apply for a credit card today” and then link these terms in your content in addition to your specific keyword. also try mixing in plural versions of your keywords. This strategy will help your site not to get filtered out and will broaden your reach to be found on multiple search terms.

SEO Myth #6 - SEO is a one-time event for a companyThe nature of SEO is a changing landscape, search algorithms, competitors, the current market “buzzes” are some of the things that you have to contend with. SEO consists of one-time and on-going efforts. Some of your one-time SEO efforts could entail keyword research, website structure and layout. On-going SEO efforts may include analysis of sites effectiveness, link campaign strategy, page editing and optimization. After you’ve set your site up to be search engine friendly make sure you are tracking your SEO efforts and adjusting them to create the best ROI.SEO Myth #7 - SEO will take years to return resultsThis not true, and SEO campaign could return some results within 30-90 days and lets qualify that statement. Results could mean moving up just a few spots in the rankings or even just showing up on page 100 for the intended search term when you were no where to be found. use common sense If someone tells you i’ll take years to get you ranked, get another opinion.

SEO Myth #8 - Page rank is the critical measure of a site’s successpage rank is 1 of 200 indicators that Google uses in search. while it does carry weight, if you are only focusing on page rank you are missing the boat, more importantly focus on your sites tools and content to being relevant to particular search terms you would like to be found for.

SEO Myth #9 - Accessibility doesn’t really mattercreating accessible webpages should be a forethought when creating a site. If googlebot and users cannot access your site because it is too slow or too much multimedia then the best SEO will not help. consider a user browsing from an iphone, can they use your flash navigation? nope. or the business user that is on the go and connects through a low bandwidth to make a purchase. If a site can’t be seen or loaded properly then no actions can take place. some best practices are:

1) make the bulk of your content and navigation text with multimedia dispersed throughout

2) test your page in mobile and a text base browser such as lynx, more details can be found on the google webmasterblog. check out these two links. Best uses of flash and a search engine spiders view of web 2.0

SEO Myth #10 - Google has an adversarial relationship with webmasters and publishersGoogle has done a great job with their webmasters central blog to help webmasters and publishers make the most of their sites. take a look and Webmaster Central, and take advantage of support from google.This was a summary of Michael Estrin’s article 10 SEO myths debunked from imediaconnection.com**sponsored by Rent Expert.com’s VRBO system, People Search and background check services by Peoplefinders.com, and website design St. Louis and web design St. Louis.Do something good for the enviroment, Air Purifiers @ greenisbetter.org. If you are interested in learning more about Internet Marketing, SEO, and the power of blogs, don’t be afraid to buy our Marketing book, and definitely create a blog on our free blog platform at MyTypes.com main page.

A few days ago, we reported that Google started to add the News results in the middle of it’s search results. You may seen images results in the past, and YouTube video results in the past, but news is a fairly new addition. Being your SEO watch dog and experts, we try to bring these things to you as fast as we see the changes. We did this with the Dewey update as well, we think there will be changes to the Google Algorithms and the faster you learn about the changes, the better you will be able to SEO your own site. By the way, Dewey is not done yet and there is still some major testing and retesting being done by Google. How do we know, there are significant variance in the Google results, due to different server clusters not being in synch yet.

We talked about being news worthy, and writing about news stories that people are talking about. You can find that blog, about specifically how to write the news blogs for SEO value. The fact that you write your blogs often is important. Add the keyword “News” in your title of your post is SEO Tip #11. But, do make sure you cover the news at some level, don’t cheat anyone. The article below covers a thread by the SEO experts on SEORoundtable.com go to their site to see what the USER behavior is like on different segments of search results. As in the past, we have learned that Organic search results get clicked about 5-6 times more than ads, but Pay Per Click ads have a higher conversion rate. So do advertise on Google, that can never hurt your SEO efforts either.

User Behavior Influenced By Blended Search Results

I also want to add a couple of comments about SEO and SEO Services that I hear from clients and large companies. Obviously, I have an Enterprise computing back ground and a technology degree from a world class, well Wisconsin class University:-). I have been around technology for a long time, and I think most technologists can’t seem to get past this point. They always worry about the crawl ability, site structure, and think something is wrong with their site. They choose not to work with an SEO Services company until they feel that their ON-Site issues are solved. My suggestion to all enterprise or small businesses, PLEASE PLEASE PLEASE listen to me, your site structure issues need only One small thing, and your techies can fix it within 5 minutes. That is you need the SEO Target keywords in the Title Tag. There are obviously many site structure issues that you need to address such as indexability, title tags based on URL and database fields to produce Search Engine Friendly Urls. And, you can do this internally, use an SEO services company and/or read the guide above from our Wordpress and solve this issues relatively quickly too.

What the big issue is that you need a high number, a very high number of quality contextual links, ethical blogs and content based links, from high Google Page Rank Sites. So is it really about the links for SEO? I hate to say that it’s as simple as getting more links than your competitors, but that is the fact folks. Now they need to be quality links from quality content such as blogs and contextual with proper Anchor text, but you really need more quality links. And, the best way to get them is to hire content writers to start blogging and get out and provide quality comments on popular blogs. So if you think some thing is wrong with your site, and you don’t want to hire an SEO Services, I don’t care if you do or you don’t. But, you need to get natural high quality links and blogging gives them to you. So take it from a biased SEO Services provider, but we are ranked pretty high for “SEO” and many of our blogging related keywords and for our clients. You need to get lots of quality links, and still clean up your site structure etc.

20 Rare Questions for Google Search Guru Udi Manber - Popular Mechanics

Do you ever wonder who the smartest search gurus are? Udi is one of them, and the article from Popular Mechanics covers some great strategic issues on Google and it’s search strategy. What makes Google different, and powerful? To read the full article, you can always go to the link above, below are some quesitons I found interesting:

What makes Google philosophically different from all the other search engines? What is Google searching for that others aren’t?
I don’t think it’s about philosophy. It’s about getting people what they need, and about getting the results to be as accurate and fast as possible. We’re innovating, and concentrating just on the relevancy of results. Last year we made over 450 improvements to the algorithm.

There have been a lot of fads in search of late, such as Human Assisted Search and contextual search. Do those get folded into search as a whole? What are real trends in search and what are fluff?
So let me first tell you about Google. At Google we do not manually change results. For example, if we find for a particular query that result No. 4 should be result No. 1, we do not have the capability to manually change it. We made that decision not to put that capability in the algorithm—we have to go and actually change the algorithm. That is, we have to find what weakness in the algorithm caused that result and find a general solution to that, evaluate whether a general solution really works and if it’s better, and then launch a general solution. That makes the process slower, but it puts a lot more discipline on us and makes it more unbiased.

Whether it’s at Google or not, is there a market for human-assisted search, or is that something different?
I think that the general issue is, how do you get more input from people? How do you get people to contribute more information, more content? Search is about getting lots of signals and putting them all together. The art of ranking is, how do you collect lots of signals then put them together? Signals from people are the best signals. We have several tools—and we’re going to launch many more—that will encourage people to contribute more. This does not necessarily mean one should then create the search results manually.

I’ll give you an example of something that came last week. We were evaluating a certain algorithm that adds diversity to the result. We did live experiments, which means we launched the algorithm to a very small percentage of users and then see how that compares to the result without the algorithm. One of the queries that made a difference: The query was, New York Times address. And you would think you’d understand the query, and the first result right there on the snippet gives you The New York Times. It turns out that’s not what the user was looking for. They were looking for an address given out by a New York Times reporter the day before. And because of this diversity and because of our emphasis on freshness and highlighting fresh results, that particular address appeared somewhere in the results, and that’s what the user wanted—that’s what they went to and got the result. That was something that surprised even us. You don’t think that when someone searches for New York Times address that they’re not looking for the address. Language is like that. Intention can be ambiguous.

Putting privacy aside, to what extent does finding a profile of somebody help search?
Currently, if you allow us to keep your Web history, we will improve your search. By the way, if you do this, you can always go back and remove what you want to remove or remove the whole thing or revoke that permission. But it improves search in two ways. One is, we will tune the result for you slightly. We’re not going to change the whole page—we might change position 5 to position 3 here and there, but we’ll use whatever we can from your previous searches to adapt the current search to you. The second is, we allow you to search within your Web history, which can also be very useful. You may remember something you did three months ago and you don’t remember exactly how you did it.

Could that theoretically extend back forever in time? Is there a limit to how far back something like that could extend arbitrarily, or is there a useful limit?
When we look at the personal search algorithm, obviously time gets into it. As far as you’re concerned, if you want us to keep this, it’s up to you.

Is there a literally a slider of some sort where you say, 1 month, 3 months, etc.?
I don’t believe we do that, but that’s something we can consider if that’s a big issue. I don’t think it’s a big issue. I think it’s better to keep because you might need something from two years ago.

People have two expectations: One is the expectation of privacy and to some extent anonymity, and the other expectation is effectiveness—they do want their search engine to know them. To what extent is there a balance to be struck?
I think there is a balance. And I think as far as I’m concerned, I’d like to keep it within the user and give users the choice.

While we’re talking on the subject of personalization, a colleague of mine said that search as you know it is falling to the wayside and changing dramatically as social networking comes into play—trending toward this MySpace-Facebook model where people look to their friends or their community as the take-off point. Do you see that as a bona fide trend? And, if so, does search become less important?
Search has always been about people. It’s not an abstract thing. It’s not a formula. It’s about getting people what they need. The art of ranking is one of taking lots of signals and putting them together. Signals from your friends are better signals, stronger signals. On the other hand, many searches are long-tail kinds of searches. If you’re looking for what movies to see tonight, your friend can probably give you the best information. If you’re looking for the address of the business, the Web as a whole can give you better information. If you’re looking for something obscure about anything, again the web can give you much better information. It depends on the type of search you do—and how to take all those signals and put them together.

Is it possible that a new type of search could emerge that’s based on social networking, or does that type of thing fold naturally into existing search?
I think it folds naturally. It’s just a matter of more signals.

SEO Tip #10 is use keywords in your blogs title.   We wrote about being news worthy a few days ago.  Make sure your Keywords are in your blogs title, as that is what will be mixed in to the Google Search results.  Google has been doing that in a few months, but now the news sections are getting even higher.  Have you noticed my handle on our blogging and social networking area?  It’s “News”, and you should always try to be newsworth, make sure you read that blog I wrote a few weeks ago.

**A little plugin from this blogging guru, Moi, What do you think of the new title or Tag Line “Marketing is a contact sport: be Listed first”? We are thinking of changing the title of the book about to get published “Blogcast Your Brand: SEO + Blogs + Social Networking = Internet Marketing 2.0″. I would love any feedback you have, and will publish them with a link to your website.

Website Optimizer beta - AdWords - Google

As mentioned before that Google Adwords is probably the #2 SEO tool you have, besides blogs.  We can learn a lot about keywords, measurements, and other related keywords.  Now Google is giving us a website optimizer, some of us pros know these basics inherently from years of experience.  Often we find it difficult to explain to clients, hence this video on the Google Website Optimizer is quite simple and a great way for you to learn about conversion and optimizing your website, therefore it makes it as our SEO Tip #9!

Lately our blogs feel to be more sales and biased oriented towards our own products and SEO Services. We are cautious of trying not to be, and we are not journalists. We are a for profit company, and looking forward to the day we actually have profits:-). Things are much better than they were 9 months ago, it’s been the course of SEO services and selling some of our energy saving heaters and products that has elevated our revenues. We are pushing for a few more SEO Services clients, hence the focus on SEO related blogs the last couple of days. We do get a lot of comments on our blogs, so I do believe that we are providing good information.

Our SEO Tools at LinkMint.com are free, and we wanted to highlight some of the features, so below is a post from the SEO Tools overview. A lot of SEO services companies are getting in the SEO Tools business. We actually are coming from the SEO Tools in to the SEO Services business. Why? Because there are so many adequate Free SEO tools on the market, we felt that we didn’t want to charge for them.  Also, we didn’t want to do SEO services, being a services company is hard enough, not to mention being a SEO Services Company. Before we talk about SEO tools features, I want to mention that blogging often with the most appropriate keywords in your blogs is the #1 SEO Tools you can utilize. So as always blog often!

Here are a few features that every SEO Tool should have:

1. Keyword Searches, no one can beat Google Analytics and Google Adwords, so in this case most SEO tools will never live up to the standards, they just don’t have the information.

2. SERP (Search Engine Result Pages), to see progress, we have to see our rankings even if they are not in the top 50. So instead of sitting their and clicking on Google and hitting next an SEO tools should have ranking checkers.

3. Submission Tools, automated submission should be done at a minimum, but having a tool do it for you is a lot easier.

**To be honest with you I can’t think of any more features, that are really imperative in a SEO Tool, so maybe that is why most SEO services companies don’t use one, and I personally don’t feel good about charging for it. I think providing SEO Coaching maybe a better way for us to do SEO Services in a scalable way, and we may offer than in the near future. I actually called up Rand’s Fishkin’s SEOMoz last year at this time, I spoke with his mom, who is a very very nice lady. Little, did I know at the time, that rock star of SEO blogs, was starting his premium services. And, still we have not launched our SEO Coaching, but some day, until than check out the free SEO Tools features:

Linkmint.com currently features 22 tools for SEO, SEM and Internet Marketing when you login to the linkmint tools page you will see 4 tool sections. Web site promotion tools, web site analysis tools, link popularity tools, and miscellaneous tools.
Getting started using linkmint Seo Tools .
1) Create an account – sign up with your email address on the linkmint tools page. After submission of your email address you will receive a confirmation email. Confirm your account and log in to linkmint.com by clicking the link in your email or by going to the linkmint.com homepage and clicking on the linkmint tools tab
2) Manage your account – After login to the linkmint tools manage your linkmint.com account by clicking the Manage Account link:
a) Input at least one web site in to analyze by clicking on the new website link under the manage account link
b) Input keywords or key-phrases, corresponding to the website you entered by clicking on the new keywords link, selecting the correct URL and entering keywords or key-phrases separated by commas. If you need some guidance in creating keywords selection visit our Keywords Search page.
3) Manage your search engines – click the Manage SE link under the Manage Account link. A drop down list of Search engines in our system are there. Select the search engines you are targeting for your sites then click submit
4) Manage profile – The Manage Profile link under Manage Account link contains all your settings for changing parameters on your account. You can make changes to your search engine selection, keyword selection for a given URL, and you password for your account.
Now that you are set up on Linkmint.com go ahead and start analyzing your sites to learn about the individual tools please click the pages on the left. For a general description of the uses of the tools in each category continue to read below.

General use for each SEO tool section

Web site promotion tools - This Section contains promotional tools for a web site. A webmaster would use this section to search keyword and keyphrase rankings and compare them to the number of pages that use the searched keywords and phrases. Calculate keyword density for each keyword given, get a percentage of keywords to other words in your site, optimize density for your prefered search engines standards. Create meta tags from keywords, That are ready to cut and paste in to your sites code. generate Submit a website to all the major search engines at once with a few clicks. Check a web sites ranking on a certain keyword or phrase on google***, yahoo, MSN, or other major search engines, see where you place. robots text telling a search bot to follow all your site pages or not to search certain pages. Optimize keywords / phrases that you have picked out for a site.

Web site analysis tools - Webmasters can use these tools to analyze various sites for meta tags of any given site, check out your friends sites or competitors sites. Check out the internal and external links in a site with a page link analysis. Use the website analysis to keep track of how many hits your site gets with a custom code generated for your site. Get a sites source code by using the page snooper tool. Want to know how your site will look in a search engine query? The search engine simulator will give you a good idea. Do a Whois search to find out who owns a domain. Is your site’s html valid? test it with the html validator tool.

Link popularity tools - This is a useful set of tools to see how a sites links compare relative to one another. It is also possible to see how friends and compeitors websites compare with link popularity. these searches are done specific to each selected search engine*** .

Miscellaneous tools - This set of tools is a webmasters mixbag of goodies. Get your domain name typos, and keyword / Phrase typos generated automatically. check how a search engine spider sees text on your front page. You can also access google dance. google dance can help webmasters figure out when google may be recalculating your sites PR ranking. google does this “dance” monthly where the servers www, www2, and www3 for google.com go through the calculation. you can determine when google is “dancing” with your site when the results within the three servers are not the same. Want to do a page rank search? use the page rank search to compare the page rank of web page results for a specifed keyword on google, or use a page rank lookup for a single domain on google. Use the site link analyzer to get how many links are external and internal on a site. then use the future tool to estimate where your site may end up for its PR rank in google next month.
***must have a google API Key to Search google for keyword / phrase ranking, get a google API Key. Check out FAQ questions on google API keys

A fews weeks ago, I wrote a blog about why I don’t know as much about SEO, as I thought I did. This was just after I learned about the Matt Cutts video about White Hat SEO tips. At that point, I did this in a tounge and cheek sort of a way, as that day I thought about writing an occasional SEO tip blog and making that a regular column of this site. I have been humbled once again, and this time by my friend Mark, who is a SEM guru, and knows a ton about about Internet Marketing, Marketing and sales. Thank god he does not know about SEO as much as I do, but no matter how much you know, you can always learn more. This is what he helped me learn yesterday, yes on a Sunday, we met tod discuss why it is so difficult to measure the return on investment for SEO, especially when SEM or Pay per click ads work so well so quickly. No matter what you do, you have to SEO for the proper keywords with high enough traffic, otherwise you are just wasting your time. This leads us to our SEO tip #4, which is to use the Google Adwords Tool, keyword Estimator to see the size of the traffic. I have used this tool before yesterday for our SEM campaigns, but not as our SEO Keyword Tool, and I think everyone should use it to figure out the right keywords to SEO for.

So what exactly is the difference? We all know that we need to SEO our websites or blogs for the best and highest traffic keywords that target our customers. In the past to get accurate keyword numbers on a monthly basis, we use to recommend Overture/Yahoo’s Search Marketing tool. We stopped recommending it last year, as it was inaccurate and did not seem to provide consistent data. Most Keyword Search tools are still using it and are therefore inaccurate. So SEO Tips #4 is that you need to use the Google Adwords account, and go to the Tools section, and use the Keyword Estimator to see how many clicks you will get for your keywords. For our purposes of building the business social networking site for b2b lead generation for ITEX, we are contemplating targeting the keywords business versus marketing. We just saw some major differences in traffic, as the keyword Business could get a whopping 30,000 clicks in a day, while marketing can get about 6,000. These are still huge numbers compared to even keywords such as SEO and blogging, which we focus on quite a bit. Which get about 100 to 500 clicks a day, so which one’s should we target? Go ahead and comment let us know, I will tell you out bias, at the bottom of the post.

Not that I want to beat this keyword thing to death, it is important to discuss the far reaching effects of this SEO tip of targeting high traffic keywords. Folks you have to drive enough traffic for your business, that is the bottom line, and we all have to focus on driving sales for our companies. And, that usually means our SEO efforts have to lead to higher targeted traffic leads. This world of lead generation and business marketing usually has to do with b2b and b2c companies. We as SEO experts are dealing with the ultimate goal of any website, to get any many leads as possible for the business. Which ultimately leads to more sales. Some times and often sales are conducted on the website without having to lead to leads, sales are the ultimate goal, leads don’t matter as much, and that is usually the case with b2c sites. So other than the world of b2b business products for businesses buying and selling things to each other, things usually fall in to b2c, which deals with business to consumers, rather than b2b which is business to business. You have undoubtedly seen that SEO is discussed in many SEO blogs for both segments and makes a difference for both types of websites.

For our personal Internet Marketing business, we are trying to decide which keyword to target, both marketing and business related keywords are being discussed internally. As they are probably the top 5 most related keywords to grab business related traffic. So who is searching for this kind of traffic and why should we care? First of all, SEO which stands for Search Engine Optimization is part of SEM, which stands for Search Engine Marketing, which is part of Internet Marketing, which is part of Marketing, which is one of the biggest components of Business. All of this makes sense if you are an SEO company which we are, so we belong in the world of business, but isn’t it important that we target the world of marketing first? Yes, it seems like I am thinking out loud, isn’t that the purpose of blogs, to make our journaling part of the interactive conversation with our self and our readers:-)?

So for marketing to be effective, it has to promote the business to sell products and services. And, for SEO to be effective it has to look at keywords from Google Adwords Traffic Estimator tool, and the bigger the targeted traffic the bigger your sales. I did need to confirm this SEO Tip and hammer it home, you need to target high enough traffic keywords.

So don’t get ranked high for the wrong keywords, as you won’t get the traffic, the leads or the sales. This is what will happen to you even if you did a great job as an SEO. I hope all of this makes sense, this is what I was trying to do to provide a wholistic view of SEO in the grand scheme of business and marketing. If you found this topic boring or too confusing drop me a line, I will go back and read and edit this article again, it was difficult for me to write.