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It’s not always easy to blog and write fresh content. But it’s important to keep writing and blogging for SEO effectiveness, therefore you should spice up the old content with creative insights. Or the other option is to just update the old content with fresher data or recent news or events, that can often make a blog obsolete. If you are looking for ways to Blog for your SEO effectiveness, read the following article. If you are looking for SEO Services, or want smart marketing insights, buy our marketing book. Good luck and be spicy!
Blogging is uniquely suited for search engine optimization, because the search engines definitely favor websites that have lots of relevant, easily updated content. However, there are ways you can maximize your blog’s promotional abilities – SEO techniques you can use to “blogcast your brand”.
Here’s a rundown of my SEO for Bloggers series:
Part 1: Getting Started with SEO. Start here to learn exactly what SEO is and the basics of how to use it to promote your message, including choosing your keywords properly. If you only read one of these posts, read this one (but you really should bookmark them all!).
Part 2: Link Building and Link Popularity. This post covers a key component of any blogger’s SEO strategy: getting tons of incoming links. Search engines love websites that lots of people are linking too – after all, popular blogs are popular for a reason, and that reason is simple: people like ‘em.
Part 3: Link Baiting for Fun and Profit. Link baiting is the art of getting other bloggers and webmasters to link to your site by creating interesting posts that benefit your readers in some way, shape, or form. After all, people link to content they find compelling.
Part 4: Building Your Cornerstone. Strong flagship posts are the pillars of blog – they are your most compelling content, they bring in the links, and they naturally have an ultra high keyword density.
Part 5: Off-Site SEO and the Social Media. This post describes how to use the social media networks and the user-driven aspects of Web 2.0 to enhance and promote your blog. There are a whole lot of amazing tools and communities out there, so use them to your advantage.
There’s one more point to remember about SEO, and that point is that the results generally don’t happen over night. Yes, content can go viral, but building a popular blog with lots of readers takes time – you have to develop your keyword-dense cornerstone content, to build link popularity and generate incoming traffic, and to make a name for yourself in your niche.
All of these articles are in our SEO for Bloggers category!
Don’t forget these free blogs are supported by our clients at MyTypes and the SEO Services clients for Keith and Bennett. Our original co-founder Vipin Singh no longer works with our projects. He is off working full time at a high-tech company. Our clients include PeopleFinders for Background Check, VRBO for RentExpert.com, Web Design St. Louis, and Air purifiers by Steril Air Purifier. We also promote the marketing book our company published that has the simple SEO and blogging strategies for the average person. It’s for sale on Amazon and we would love for you to buy it. We are also launching a Vacation Top Spots blog as we are focused on the Vacations business not only through the VRBO services of RentExpert, but love to write about travel related topics.
I am working on a bigger post on SEO versus SEM, so be patient. But, I get this question from a lot of people, should I SEO first or focus on Adwords and SEM? The key difference between SEM and SEO is that SEM includes Advertising, and mainly advertising on search engines, which makes it Search Engine Marketing. There are main differences such as SEM is very expensive in the long term, SEO takes longer, but they both have something in common. Which is?
SEM and SEO both have to optimize keywords, and do a lot of keyword analysis. The ability to target keywords is the key, to change them, and to make sure the most appropriate keywords are being used. SEM has higher click through rates, and faster Return on Investment. But, SEO has a great returns if/when you get ranked in an ethical manner in the top 5 on Google. It’s very important to know that the base commonality of SEO and SEM is the same, which is Keyword Analysis. SEM is very easy to execute, Google Adwords and eFrontier or Aquantive from Microsoft can help you optimize your Ad campaigns. SEO (search engine optimization) is a very difficult and time consuming process. It’s very difficult to master, much more than SEM. Enough of the not so long SEO vs SEM post hunh? I can’t stop writing, I love writing blogs:-).
SEO vs SEM here is the big key, when you rank in the top 10 for a keyword, and you advertise on the same page on Google for that keyword, guess what happens? My experience with the above example is validated and confirmed with SEM managers who spend millions on Google Ads.
Now for some shameless promotion of our friends companies such as the people search company PeopleFinders.com, our clients such as Cross Jewelry and Designer Jewelry by LoveRelic.com, and our own Silver Jewelry properties. And, let’s not forget the great Green Products site, Greenisbetter.org which sells energy Infrared Heaters and one of the best brands of Air Purifiers on the market. I can’t believe I am involved in selling products such as air purifiers and infrared heaters, but since they are energy saving and good for our health, I am actually excited about it. For a not so similar reason, I am equally excited about my friend’s company PeopleFinders.com which has one of Web’s largest people search databases. For a a very competitive keyword Silver Jewelry we are also inching up and moved to #14 on the big G.
Why are we promoting these sites on our blogs? Hello, we are an SEO Services company that is the business we are in? We have to SEO these clients and writing about them on our blogs is the what we get paid to do. But more importantly, we have to provide valuable content to you our readers, and I believe we do a good job of that. Thanks for reading!
After you have done all of your education of what SEO(Search Engine Optimization) is, what it takes to do the right thing, to avoid doing the wrong thing, and if you still don’t have the top rankings in Google? What to do? Worse yet, you don’t even see yourself in the top 100 in Google for your keywords, what to do? The world of SEO rankings, blogging, and Internet marketing can be very troubling and stressful, just like the real world. I have certainly have had my ups and downs, lost top rankings gained them back, and lost them again. I have been very successful, and have dismal failures. But, one of my biggest assets is that I never, ever give up. And, this trait of mind over matter stuff works, not just in business or life, but also in SEO.
Now days, I have less of this trouble of inconsistent rankings, why you ask? We consistently rank in the top spot or the top 10 of many keywords we target. How do we do it? And how can you, the small business owner, or a just starting out SEO consultant, how can you be the best in your world? Or at least rank high on Google for your keywords? It’s simple, you have to consistently apply the rules of success in your field, in SEO it’s about great content and contextual links. You may have noticed that Amazon, eBay, and craigslist pages get’s ranked higher than most other websites. This is a result of google respecting these online marketplaces, because of their deep embedded contextual linking systems. We are working on a similar system with our marketplace, if you have noticed that within our front page of MyTypes.com.
But the question becomes how? It’s usually never the What and Why? But, how? I want to talk a little inspiration here, I did blog at 7am today on our new Spirituality blog, about the spiritual laws of success. The ancient secrets are as true today as they were back then. Success is not rocket science, it takes action, proper actions, focused actions. Success in any endeavor requires patience, persistence, hard work, and most importantly consistent effort. Now where is this more prevalent than in SEO, no where, but I am sure you can find your field to be tough. Any way, SEO is a very, very tough business, with competition breathing down your neck and constantly changing, it can also be a very difficult business.
Some times the competition on keywords is very tough, so many companies trying to achieve high rankings in the sake keywords. And the mechanics of SEO are constantly changing, Google is always trying to enhance it’s system. Sorry, I don’t care about Yahoo and MSN too much. I just play the numbers game here, and try to go for the most traffic. The other search engines just don’t have the traffic, and they usually copy what Google does any way. So be consistent with your efforts, don’t give up even if you don’t see results in weeks and months. Do try to learn what is happening, with your circumstances, with Google’s algorithms with the current keywords, who is coming up, who is going down. In Internet marketing and in the world of technology things are happening at a very fast pace. Reading journals, reading amazing blogs, and reading special books are important to keeping your rankings and maintaining your edge. No matter how tough it is don’t ever give up, just do whatever it takes, and to do that you need to keep your spirits up. By the way, when I say do whatever it takes, don’t ever be unethical, it will come back to bight you, Karma goes both ways always.
I want to give you an edge, because SEO business can get you down, and it can be very addicting. One minute you are doing really well, the other minute you are not in the top 10, in fact you may loose all of your rankings. What to do, you ask? Just like anything and everything, always do the right thing. Try to never break the Google rankings, it’s easy, don’t try to cheat the system, create great content, and own your own link sources. This way, if you ever need links, go blog about certain topics, own your own blogs and you will have your links. Create great and interesting ways to write great content. I have been a fan of blogging for ever, since I learned about it back in 2003. I have been preaching about the use of it in SEO, this is nothing new to SEO consultants, but the simple person doesn’t seem to get how easy and how difficult it can be.
So my message again, is blog a lot, on different platforms such as ours, ebay, blogger, and use your proper keywords, and hyperlink them to the sites or blogs you are trying to SEO. It’s that easy, but if you are not ranked in the top 10 or top 100 for those keywords, it’s simple, it’s because you don’t have more Contextual links coming to your blog/site than your competitors. The more contextual links from blogging type sources, news sites, from high Google PR rank sites you have, the better. And, to make sure you have sources for those links, you need to have enough blogs and places where you blog. It’s best if they are yours, it’s good to have partnerships, but the more you own the better you can control your destiny. If you are trying to SEO a site, you need to blog and add links every day, and if you just blog for about 2-3 hours a day, and go to certain sites of your own, you will accomplish your goals. This is for some of the most challenging of sites, but only an hour or less is required if your keywords are not very competitive. You see SEO is simple, just like the beauty in the picture. Keep it simple, blog a lot and add contextual links.
Writing about SEO tips and small business marketing can be very challenging, especially as we don’t want to be your run of the mill SEO blogs site, we actually want to give you smart Internet marketing 2.0 advice. But lately we have almost run out of things to say, well almost, as people who know me like to say that I love to talk. That is why blogging is such a great outlet for me people like me, but we have to have smart advice or no one is going to read our Small Business blogs. Thank God, we have readers and they see value in our SEO blogs, or I would be a lonely man. Getting to the point SEO ver SEM is always a great debate, and I wrote a couple of weeks ago about research done on the subject. Here are the highlights: SEO get’s 6 times the clicks or traffic, but a lower conversion rate of around 3.16 percent, and SEM or Pay Per click ads on Google get about 3.5 percent click through rates. So for short term and immediate sale, I often recommend that your Internet Marketing 2.0 strategy include SEM not just SEO for better results quickly, and I always recommend Google Adwords, as they are the biggest.
Pay Per Click will also help you identify the best keywords to SEO for, because of ad impressions volume shows demand, and actual click through’s show you match of keyword demand and it’s impact for your product. Adwords success has come due to great utilization by smart small businesses people because of it’s easy to use platform, but the best part is the ability for businesses to research which keywords people are searching for and target their products to those customers. This particular part of SEO and SEM has brought an incredible level of market research to the hands of small businesses world wide, that to me is the true success of Google. I always said, that Microsoft made it’s thousands of small businesses called VAR (Value Added Resellers) tons of money, and that is why they succeeded. I think Google is doing the same for SEO and SEM, it’s because of the Adwords ability to provide this market data that makes small business marketing successful in todays marketplace.
We have been running some large pay per click ads for our Bartering client for the keywords related to Small Businesses, Classifieds, Market place, and many more online marketing related keywords. We know that if we don’t stay on top of them, they get very expensive, so we are working on other small business marketing strategies such as SEO. But really, it’s important from our real life example that we use Pay Per click data to make sure we SEO for the proper words to attract small businesses. The biggest problem we face is that these campaigns are very expensive, so we have be very intelligent in trying different keywords. Hence we came up with words such as Classifieds for marketplace and classified ads versus classifieds, because these slight variations deliver quite a bit of specific traffic.
Just to promote one my small business blogs, here is what i wrote their about Australia travel:
It’s summer time in Australia, the Australian Open is on in Melbourne, and it’s a great winter get away for North Americans. The people of this large island nation are one of my favorite, they are so well traveled, beautiful, and fun loving, I love everything about them. In fact, my favorite event ever in life was the Sydney 2000 Olympics. The people of Australia showed their true colors and the beauty of the land and sea shows off in it’s green and blue excitements, only to not be forgotten by the big Orange rock Uluru, also called Ayers rock. So a trip to Australia cannot be called complete, without a visit to this amazingly hot and barron Norther central territory. As you will see from a a series of blog articles we will high light the top attractions brought to you by the folks at vacation rental software and online booking software RentExpert.com.
My favorite place to visit in Australia will have to be the Sydney Opera house, and Sydney harbor bridge and the beaches of this incredible city. I can’t imagine taking a visit in Australia without renting a beach vacation home, and it must be done through our Vacation rental software and online booking system, right? Hopefully by the time, I plan a trip there, we will have many vacation rentals properties listed. Not to worry, we will list many VRBO type websites, yes that stands for Vacation Rental By Owners, just like For Sale By Owner for FSBO, a term familiar by vacation rentals by Owners. Sorry real estate agents your time has come and gone, the Internet is making vacation rentals better, and our vacation rental software and online booking software will provide more features than you ever did, and no commission to worry about:-).
Now besides Sydney, the #2 vacation spot in Australia has to the Great Barrier Reef, **Click on the picture to visit the Parks website: in Queensland. Did you know that it’s the only living thing visible from space? Did you also know that the barrier reef is made up of living and dangerous sea algae, but don’t worry it’s safe and it’s visited by many hundreds of thousands and millions of people every year.
So what is the #3 most visited vacation spot in Australia, is it Melbourne or is it the Great big rock Uluru. I don’t know, I think the travel channel had a special naming the top 10 places to visit in Australia. Where would you go? Since Australia is about The Outback, and we all want to see a Kangaroo, I think the great rock of Uluru makes the list. So does Melbourne for me, and I bet it’s easier to rental vacation homes in Melbourne and surrounding beaches? No doubt we will be promoting our vacation spots via our blogs at VacationBlogspot.com and of course our vacation rental software and online booking system will power this and thousands of others VRBO destinations.
Remember just because you are techy, doesn’t mean every one else is. A lot, I would say the majority of the business about 60% or more happens without any online interaction or websites at all. How can that be? I am not going to sit here an explain that, but my friend Steve who we quote below mentioned to me today that 15% of all transaction of Walmart are all Cash only, and did you know that 20% of American’s don’t have bank accounts? I am willing to bet that 60% of all small business don’t have a website? Most business happens the old fashioned way, hard work and mouth to mouth and in person, so make sure you remember that when you want to work smarter online. People like interaction and communications, that is why Social networking is such a big phenomenon.
I recently started writing more focused blogs not just on SEO or blogging and Internet Marketing 2.0. A few months ago, I started to write about small business marketing, as we have been focused on business blogs and small business blogs. Why? When we created MyTypes.com blogging platform,
my wife asked me “What is a blog?”. I realized back than, that most small business marketing people don’t know about SEO, fact is, they didn’t even know about blogging. Most successful small business people or most people in any major business community,
don’t get the connection of SEO and Blogging. So that is why the article below on small business marketing makes sense to print here not just in our small business blogs section. Enjoy the blog below, it does make sense, and bartering may be new to some of you folks but it’s been around professionally for a long time.
Why do small businesses barter? That is the ultimate question, and which we got the answer from Steve White the CEO of ITEX, the Bartering site, barter network and trade exchange with 24,000 small businesses as it members. The first reason he said is that they join a professional trading community, which is interested in growing their business. Second is that they instantly get exposure to the members via the online marketplace of members barter items listings and membership directory. Third, they save cash and get a currency that helps them save their cash and grow their small business. Now we know that to get maximum exposure to your barter items, the small business needs to join a large trade exchange or barter network, and Steve reminds us that ITEX is the largest Barter Network in the US and Canada. After talking with Steve for a few minutes you will quickly realize that he is focused man with a lot of enthusiasm and passion. And, you understand that he is determined to help small business people. Steve said today the passion comes from the desire to help people live the life of their dreams.
I heard very similar comments from a very successful business person last year, this guy is worth well over $100M and helped to start companies as large as Starbucks ( Starbucks was a small business by the way at some point wasn’t it? ). Steve mentioned that having a million members is just not enough, we have to help small business succeed. I couldn’t agree any more, and it’s not just about barter and trade exchanges, it’s our goal to create the world’s most successful small business community. That is why since our first week of blogging, we have said “Blogcast your brand”, and as much as possible we want to be about free blogs, business blogs, and small business marketing. It just happens that ITEX is in the Bartering business, and it’s barter network has the largest collection of barter items in the world.
So what is the goal of our small business blogs? To help you provide small business marketing help, internet marketing help, Seo Blogs help, and blogging tips to help you rank high on search engines and gain more business. That is why we spend so much of our time talking about SEO (Search Engine Optimization–getting ranked high on Google), and Blogs and blogging with the proper keywords. There is no better way to help you promote your business than to help you with blogging tips and that is why on the front page of our site we have so many blogging and seo coaching tips. I want to hammer this message home, again and again and again, it’s real simple blogging = SEO = Higher rankings on Google and means more customers for your small business.
So what is the #1 thing we can help small business with? We can help them with getting more customers!
How do we do that?
We do this via our free blogs and blogging platform @ MyTypes.com which has SEO built in to it. Well, we also help you with Bartering and help you sell you barter items in our barter online marketplace at ITEX which has 24,000 small business members in it’s small business community.
Do we help you save cash, and reduce costs? We at MyTypes.com provide free blogs, all you have to do is just keep blogging. ITEX does a better job of this because of Bartering and it’s ability to provide you a cashless marketplace. Thanks all and stay tuned, small business help is coming your way!
Great Article to read, I love the analysis, it’s perfect and to the point. Good job Australian, Go Aussie Go! In case most of you didn’t know, there is no reason why you should. I am big fan of Australia, and one of our investors co-founders of MyTypes is an Aussie. And, it just happens my sister is there on her Honey moon at the exact momento. For you great SEO’s you probably want to archive this article for your records.
Recently I have been trying to write the best SEO blogs content and popsts. I have been trying to think of a topic for days, the standard for my writing has to be getting higher. You have to forgive me, I may not have come up with anything unique or big time insight. But, being one of the worlds best SEO, #29 in Google for the keywords “SEO“, we are busy, and our goal is to give the simplest INSIGHTS. We are doing this to help you Blogcast your Brand, do SEO for your blogs, and grow your sales. We call this process Internet Marketing 2.0.Before we do anything in SEO, we look at Keywords. We look at the SERPS, Search Engine Result Pages of the site within certain keywords of focus. We look at site structure, content and links, all of them with one thing in mind: KEYWORDS.
So how should you pick the most appropriate keywords to SEO for your business? Follow these simple steps:
1. The first thing to do is to go to Adwords.Google.com. Click on the Keyword tool in the middle of the page, and use this and only this for your keyword searches. Everything else is not important, Overture from Yahoo is totally off, we no longer support them, they also have too many technical issues.
2. Search for 1 or two words that desribe your business. For example for our friend/clients ITEX.com, they are in the Barter and Trade Exchange network for small business. But what they really do is help small business marketing for their members. They help small business trade and exchange by buying and selling in a professional barter network. So you want to look at all Barter related keywords, and SEO those words first. But, if ITEX already ranks high in Barter, and wants to expand, they may want to target and do keyword searches around small business marketing, which is the global category where Barter falls in to.
3. Look at Why people will choose your keywords? So for the previous example, look at why people Barter? Do they do it to be altruistic? No silly, they do it to sell their products and services. So they are looking to market their products, right? Right on, also who Barters big companies or small? Small right? So small business marketing becomes a global keyword to SEO for a Barter Network. Does this strategy makes sense, hope so.
4. Find Synonyms or search for ancillary keywords on Adwords.Google.com too. This way you will not only cover your bases, but may find more traffic and more meaningful keywords. These SEO blogs are getting long, and it’s getting late. So we will start with next part and call it the Keywords series.
Do you ever wonder why some sites get ranked #1 and they don’t seem have any content on them? And, than there certain sites that have tons of great content, even good SEO type blog content, and they are not even shown up on the search engines for their keywords?
How can this be? Are Search Engines fair? What is the most important factor in SEO rankings?
We won’t go on and on about how we can help you get ranked #1 on Google with our SEO blogs, or our SEO templates. We can’t, but we can provide the simple answers and some basic SEO Strategies and maybe some SEO Blog templates for your success. Before we start, we do want to mention that Content may not be King for SEO, but great content is important for your readers and long term success. And, great blog content is the #1 ingredient for your SEO rankings, because it controls the key to your #1 SEO ranking strategy.
Ans. #1: Content is not King because, you could have great content and no one could link to your content, and it could be totally devalued by Search Engines. How can this be? Well simple, the search engines such as Google need to have your content be validated by News and blog sites. And if they link to your blog with the proper contextual links, than and only then will your site or blog get ranked in the top search results.
Ans. #2: Search Engines are fair, they need help validating your content, and it’s in this content validation system that makes them fair, the more people link to your content the more fairness is spread through the SEO system.
Ans. #3: The #1 ranking factor in top search engine optimization and ranking factors is contextual links. Especially from great content and the more you get the higher you are ranked. So the #1 SEO ranking factor is the most contextual and highly respected Contextual Links.
Cross Jewelry, is the proper keyword phrase that will rank high as a result of the above link type. Even experienced SEO consultants make the above mistake. Even plural and singular text keywords make a difference. For Example, Free Blog versus Free Blogs, if your target keyword has both, as most of us do, than you are better off doing plural text keywords, but we will cover the plural keywords link in another blogs post as well as great Link Baiting strategies.
I really am sorry for not blogging for days it’s been almost 5 or six days since I posted on this SEO blog. The last blog on Blogcast your brand, took a lot out of me, it took me days to edit, and it ended up being much longer than I expected. So I will try to not be so long this time. By the way, that last blog post took more than 2 days to write, so the date was 2 days later Nov. 28th rather than 26th. Why do I tell you this extra detail of not blogging for days. Some times it’s ok to not write for days, but get use to blogging only your best. You don’t want your readers to wait too long, and forget about you, but nothing is more important than making every word, every photo, every sentence make an impact. It’s better to say little and make a big difference.
I rarely link to other blogs especially other SEO blogging sites, for very selfish reasons, but I have mentioned ProBlogger, SEOMoz, and SEOChat.com are the great resource. For those of you wanting to get more in to SEO blogs and SEO services, and stay on top of every single technical detail, and the nitty gritty technicalities of the SEO business, you definitly have to read MattCutts.com, he leads the Anti-Spam team at Google. He is also some what of a celebrity. This great article covers some of the basics of SEO and why you should SEO your blog, how to SEO your blog, and why you should build your brand first, than SEO. Well, that’s what they say, to read the full article from SEO Chat Click Here.
Here are some insights from the article:
1. By building your brand first, you will get attention and Links which is the best thing for SEO. The key here is to be strategic and learn about SEO first and brand building. This article kind of sells my concept of brand building and SEO go hand in hand. Read my SEO blogs or the quick iSEO Book, read SEO chat, than Blogcast your brand, which is the best way to SEO.
2. You really should SEO your blogs, not just your website, fresh content and content is always king, how the content should have the proper keywords.
4. Why should you never do keyword stuffing, just stuff your Turkey’s don’t be one by using too many keywords and trying to hide them.
5. Use Alt Tags, I have been talking about Alt Tags for ever, use them folks, along with Tags to describe your content and categorize them.
That’s all Folks, but do read the above article, it really is pretty good and it’s from the source, which is Google and Matt Cutts. **As always this SEO blog is brought to you by the Designer Silver Jewelry by Jill Brahms and ComfortZone Heaters, Infrared Heaters, which are better than Edenpure Heaters from GreenIsBetter.org.