SEO Myth #1 - SEO is about secret tacticspeople that are in the know about SEO can tell you, there are no secret tactics in SEO, but they may not tell you all their methods the reality of doing SEO well is to cover your basics. using the information that your analytics provides you is a nice place to start. Start with your home page and work your way through out your site. Looking for SEO basics also look at Google’s Guidelines.

SEO Myth #2 - SEO means only optimizing for GoogleWhile we all know that google has most of the search traffic on the web, we shouldn’t forget about MSN, Yahoo, and niche/vertical search engines.how would one do that? CONTENT!! optimize your content for the audience you are intending to read it use the phrases key terms and catch phrases that your audience would use. these things are in addition to creating search engine friendly site.

SEO Myth #3 - Submitting your site to thousands of directories will help your rankingsWhile directory submissions can help your site rank better, be picky. Choose directories that are established, and are relevant to your site. doing directory submissions on a large scale can hurt your SEO efforts. here are some guidelines to use:

1) Quantity of inbound links

2) Quality of inbound links

3) Age of domain

4) Topical relevancy to your site

5) Human-edited is better than automated because editorial control tends to lend itself to quality

6) How frequently the directory gets crawled (check the Google cache)

7) The directory itself ranks in the search engines — this can be a sign of authority and can drive click through traffic

8.) Are their links direct, static links or are they redirected to your site?

SEO Myth #4 - SEO is free While SEO is not pay per click there are upfront and on going costs associated with SEO.possible costs include, SEO consultant, programmer, designer, link campaign and Most importantly YOUR TIMEdon’t forget about what your time costs to SEO your site your self. whether you hire out or do it your self SEO does cost. make sure your getting a good ROI by tracking your rankings, traffic, brand awareness, etc.

SEO Myth #5 - Keywords need to appear everywhereIn the past SEO protocol for ranking in a keyword called for the Keywords to be everywhere in the content. This is not true anymore because of relevancy algorithms. Google’s relevancy algorithm now favors more natural writing style. typically it’s not natural to have the same keyword appear in your page content 30 times all linked to your site. but it would be natural to add in modifiers to your keywords for example if you are tying to rank for the term “credit card” you might modify it in the following: “compare credit cards online”, or “apply for a credit card today” and then link these terms in your content in addition to your specific keyword. also try mixing in plural versions of your keywords. This strategy will help your site not to get filtered out and will broaden your reach to be found on multiple search terms.

SEO Myth #6 - SEO is a one-time event for a companyThe nature of SEO is a changing landscape, search algorithms, competitors, the current market “buzzes” are some of the things that you have to contend with. SEO consists of one-time and on-going efforts. Some of your one-time SEO efforts could entail keyword research, website structure and layout. On-going SEO efforts may include analysis of sites effectiveness, link campaign strategy, page editing and optimization. After you’ve set your site up to be search engine friendly make sure you are tracking your SEO efforts and adjusting them to create the best ROI.SEO Myth #7 - SEO will take years to return resultsThis not true, and SEO campaign could return some results within 30-90 days and lets qualify that statement. Results could mean moving up just a few spots in the rankings or even just showing up on page 100 for the intended search term when you were no where to be found. use common sense If someone tells you i’ll take years to get you ranked, get another opinion.

SEO Myth #8 - Page rank is the critical measure of a site’s successpage rank is 1 of 200 indicators that Google uses in search. while it does carry weight, if you are only focusing on page rank you are missing the boat, more importantly focus on your sites tools and content to being relevant to particular search terms you would like to be found for.

SEO Myth #9 - Accessibility doesn’t really mattercreating accessible webpages should be a forethought when creating a site. If googlebot and users cannot access your site because it is too slow or too much multimedia then the best SEO will not help. consider a user browsing from an iphone, can they use your flash navigation? nope. or the business user that is on the go and connects through a low bandwidth to make a purchase. If a site can’t be seen or loaded properly then no actions can take place. some best practices are:

1) make the bulk of your content and navigation text with multimedia dispersed throughout

2) test your page in mobile and a text base browser such as lynx, more details can be found on the google webmasterblog. check out these two links. Best uses of flash and a search engine spiders view of web 2.0

SEO Myth #10 - Google has an adversarial relationship with webmasters and publishersGoogle has done a great job with their webmasters central blog to help webmasters and publishers make the most of their sites. take a look and Webmaster Central, and take advantage of support from google.This was a summary of Michael Estrin’s article 10 SEO myths debunked from imediaconnection.com**sponsored by Rent Expert.com’s VRBO system, People Search and background check services by Peoplefinders.com, and website design St. Louis and web design St. Louis.Do something good for the enviroment, Air Purifiers @ greenisbetter.org. If you are interested in learning more about Internet Marketing, SEO, and the power of blogs, don’t be afraid to buy our Marketing book, and definitely create a blog on our free blog platform at MyTypes.com main page.

If great content is the key to top SEO rankings, a secret all smart SEO consultants know is that Wordpress Templates index your content better than any thing. Well, Blogger and blogger templates owned by Google is not so bad either. But, you get my point, Site Structure is the key to what content you have on your site. And, search engine spiders go through your website, and if your blog templates are not SEO’ed, than you are not going to do so well. Thanks to Wordpress and Blogger if you use their system you don’t have to worry about it.  But, not if your web designer did not SEO them well.  You see each template controls the key to how the content is indexed.  But, What can you do to make their blog templates SEO even better. You would have to go to our SEO Blog templates area.  Many SEO consultants go there very day, to the tune of over 200 a day, and we have about 10,000 downloaded SEO blog templates.  Now you can understand, why your blog templates are a key SEO tool, and why I am dreaming Wordpress Templates

Dreaming of Blog Templates

I can’t believe I am sitting here tonight, dreaming about blog templates. Why would be thinking about Blog templates any way, who do I think I am? Well, some how we started to offer SEO blog templates for Wordpress templates and wordpress themes last year. We did this to get link backs in return, as recommended by Google’s man on SEO, and top SEO consultants worldwide. You see offering free tools, blog templates, and website templates is nothing new, and lots of companies do it. In fact, it’s one of the best ways to get promotion and part of the Open Source movements.

But why am I dreaming about blog templates? I have loved the process of designing websites or blogs, especially with my friend and business partner at MyTypes.com, Keith Mitchell. Keith and I have bought blog templates, we have bought website templates. But more recently we have spent more time designing interfaces, designs, and websites from blog templates. We have worked with Wordpress Templates, Joomla Templates, and Elgg. We are now ranked #6 on Google for the keyword “Blog Templates“, and #27 for “Blogger Templates” and #27 “Wordpress Templates“.

So we started to dream of blog templates, as I know for a fact, that with the popularity of blogs, lots of businesses will pay for blog templates. This will help us to monetize our traffic and create a more successful business model. We are also thinking of offering SEO tools and a small business seo package to help small business SEO their websites. And, all of this starts with their blogs and our blog templates.

Who would have thunk it, dreaming about blogger templates, even though we are Wordpress Templates. Making money helping to sell the enemies customers some juice to make them beautiful. But if people are willing to pay us for these blog templates we will offer them. Coming soon to a blog near you.

Do let us know what you think of us selling blog templates?

Posted in b2b

I am surprised that most people don’t know about search marketing, but they should. They all know about Google, Yahoo, and MSN, right? That is why. I want to use the word “Secret” to your eSuccess.

The word Secret is over used a little lately, we do love the movie and didn’t want to play on it’s message. But the people in the Search Marketing world and SEO world are too secretive. The hidden secret is simple, but they want you to think it’s too technical, but it’s not, and it should be unveiled. It’s as easy as blogging with the right keywords every day.

Traditional marketing is not dead, but the new media of the Internet is not a pipe dream any more either. The biggest most powerful world of Internet marketing is not email, it’s not the web 2.0 social media marketing. If we were to keep it simple and stupid, it would be the Google effect. But, wait Live Search from Microsoft got a big leg up this week. Live signed deals with Digg.com and Facebook.com two of the top 5 leaders in the Social media giants of the internet.

The world of marketing has changed dramatically due to Google and other search engines.  Search engine optimization or Search Engine Marketing or Internet Marketing in that order are subset of each other. Because Google is the first to give the small business a chance by it’s adwords product. What adwords does is makes it easier for small business to buy keywords to market it’s products. And contextual ads being mapped to search results makes everyone happy.

Why? When a consumer is looking for information, and a search engine provides the info.  Regardless if it is an Ad or not, they help by providing the right information at the right time. People don’t want to be pushed advertisements down their throat. People prefer to look for information, we are all treasure hunters and want to find stuff. And this is where Google made the search results better and created this huge world of Search Marketing. In fact, according to SEMPO.org the industry size is suppose to be a $7.8Billion dollars. We are not a member of Sempo, but we support it’s mission. SEMPO Mission: SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.

So how do you have eSuccess in search marketing results?  Search Engines want to provide the best contextual related results to consumers, so should you.  They target news related websites first, and blogs are considered news.  Blogs are considered news because, well you already know this, right? Each blog post has a time stamp on it. So for a blog to be found as a search result, it has to be written with the proper keywords that is searched for. But, how do you write unless you know the targeted keywords. Well, that is easy you have to go back to the Search engines and start with Search Marketing. So it’s a full circle, search engines provide that information in their keyword analysis tools. Which is the most important, but one of the many tools required for your eSuccess via Search marketing. The tool sets as a whole are referred to SEO and SEM tools. This is what the professionals use, and you as a small business can learn these too, especially for free SEO tools site called LinkMint.com

We are a commercial site, and actually built our own SEO Tools last year. I have been studying search marketing and SEO since 2003, and have been blogging since the same time. Why did I continue to blog, even though I had nothing to write.  Because I knew the secret that is easy to get over looked.  Blogging is the best way to SEO and search market for your products and services.  So this makes Blogging the best SEO tool on the market. And to do it right, you have to blog often and with the proper keywords.

That’s search marketing in a nut shell, but we will go a step further.  I will do a series starting next week.  I will cover many of the unknown secrets to SEO, SEM, and search marketing.  You notice, how I took out the word Internet out of it, I am changing the words because the word Internet is so passe.  Search, social, eSuccess, inspiration, empower, human element, and new media is, what it is all about:-). You like the Pic above, I want to pay for it and buy the rights to it for my hard copy book, what do you think?  Is it too unprofessional, too provocative, indicative of uncovering secrets and beautiful for marketing?