In the old world of traditional media, if you wanted to get free advertising, there was only one choice. You had to write a press release and be part of a story. Then, and maybe only if you were lucky or really actually making headlines, a news source would pick you up and write, tell, or show your product or service. In todays world we have spoken about sending our Press Releases as a great SEO tool, and they are still the best SEO tool for getting inbound links to your website. But, you have many choices to get noticed. They two top choices of getting noticed are getting Search traffic, and if it’s free we are talking about. It’s usually comes in the form of SEO and through what natural search results. If not you have to pay for it.
The other major way to get traffic is through blogging. Blogging is not only great for SEO and being found on the search engines, but also for direct 1 to many communications. Research shows that blogs actually have the second highest conversion and click through rates, right behind search results. People tend to respect blogs for their opinions on news and products. So if you are blogging don’t forget to keep it up and provide resources to get yourself some free Internet Advertising and traffic. And, look at the tips on why Search is still a great way for you to Advertise and get free traffic from natural search results. This article below is from MediaPost so do go to the full source and get the whole story..CLICK HERE
Search queries prequalify the site visitor. While search intentions may be split within a query or bucket of queries and funnels, good research helps advertisers target their ads or natural content strategies to a laser-sharp focus on the searcher, and offer the ability to target likeminded, laser-focused content with a higher degree and likelihood of conversion than other channels. While not all queries convert on the first go, the opportunity to be selective about traffic from a linguistic perspective remains a distinctive characteristic of search.
Search traffic becomes an asset over time. Once natural search traffic gets rolling, the returns often last for years. Values can range from applying a relative cost-per-click to value the traffic, based on what the advertiser is willing to pay in paid search for similar category terms, to the actual revenue from the traffic. Growing natural search traffic takes a different approach and amount of patience than in paid search media, but the payoff is a qualified traffic stream that delivers for years to come. Natural traffic still needs to be maintained closely, but the costs are nominal compared to overall returns.
Search is a fundamental touch point in the online experience. The PEW Internet and American Life Project recently confirmed that search is a primary touch point with online users. The bottom line is that search is a fundamental way to reach people online — such as more than 90% of all online users.
Search is equally accessible by all advertisers and marketers, large and small. Search marketing is open to both enterprise marketers with $20 million in spend, and to the guy or girl sitting in their bedroom with a twenty-dollar budget. There is no other advertising arena I know of where a small business advertiser can park their asset in natural or paid search right next to the biggest corporations on the planet. In search, everyone is invited to play, and the masses are still coming over to embrace it as a key strategy, if not the primary strategy.
Search is the ad platform for future online advertising asset delivery. The next time you read an industry report that separates search spending from online video spending and contextual ad spend, keep in mind that those other placements may still be predominantly served on auction-based, search-based delivery platform in the future. So is it possible that the 40% of online spend attributed to the search channel is grossly underestimated? You bet it is.
The targeted relevance of the search channel. Giving credit where it is due, the search engines themselves help us find what we need, when we need it. Marketers fundamentally have the opportunity to take advantage of the search channel with either a long-term natural campaign, or with media spend in paid search.