I wanted to write a snap shot about b2b and what it really is, but more importantly how it can benefit you, our readers. So I have to explain who our audiences are, SEO Consultants, SEO and internet marketers, Web Designers, and Marketing professionals wanting to learn about SEO. Does that sound like a group wanting to promote businesses? Promotion of business to business and helping online businesses get leads to sell products and services is what SEO consultants do? So if millions or billions of people are searching on the internet every day for products and services, could Google be the #1 B2b marketplace in the world? I have made a case for it in the past, but that is not why we are here.
I was gong to reference the article below from CIO magazine about What is B2B, but most importantly I want to make the connection of SEO, B2B and Blogging. All three topics are covered in this blog all the time, except B2B. The article below is old, but still useful, from a great resource. Also, I wanted to mention that I actually worked for Gartner Group from 1996-1999, the Analyst source mentioned below. It sure feels good to have my old company helping to make my point. By the way, for those of you who don’t know Gartner, they were/are considered by many in IT industry to be the #1 Analyst organization for IT Trends, Directions, and analysis.
Now back to the basics, blogging is a great a way to promote your business, you already know that, and SEO is a must for Internet Marketing today, especially for promoting websites. So B2b promotion really is made up of anything we use to promote our business, and on the internet it is SEO, SEM, and Blogs and maybe even Social networking. Social networking is probably the most B2C, but smart marketers like you are trying to figure out how they apply to B2B. Sorry SEO consultants and marketers, in my humble opinion B2C is usually at the forefront. Why, it’s the teen agers and trend affect. That is why we are combining the two in our b2b and online marketplace. Below is the article enjoy:
What is B2B? – a definition from Whatis.com – see also: e-biz, business-to-business
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DEFINITION – On the Internet, B2B business-to-business, also known as e-biz, is the exchange of products, services, or information between businesses rather than between businesses and consumers. Although early interest centered on the growth of retailing on the Internet sometimes called e-tailing, forecasts are that B2B revenue will far exceed business-to-consumers B2C revenue in the near future. According to studies published in early 2000, the money volume of B2B exceeds that of e-tailing by 10 to 1. Over the next five years, B2B is expected to have a compound annual growth of 41%. The Gartner Group estimates B2B revenue worldwide to be $7.29 trillion dollars by 2004. In early 2000, the volume of investment in B2B by venture capitalists was reported to be accelerating sharply although profitable B2B sites were not yet easy to find.
B2B Web sites can be sorted into:
Company Web sites, since the target audience for many company Web sites is other companies and their employees. Company sites can be thought of as round-the-clock mini-trade exhibits. Sometimes a company Web site serves as the entrance to an exclusive extranet available only to customers or registered site users. Some company Web sites sell directly from the site, effectively e-tailing to other businesses.
Product supply and procurement exchanges, where a company purchasing agent can shop for supplies from vendors, request proposals, and, in some cases, bid to make a purchase at a desired price. Sometimes referred to as e-procurement sites, some serve a range of industries and others focus on a niche market.
Specialized or vertical industry portals which provide a “subWeb” of information, product listings, discussion groups, and other features. These vertical portal sites have a broader purpose than the procurement sites although they may also support buying and selling.
Brokering sites that act as an intermediary between someone wanting a product or service and potential providers. Equipment leasing is an example.
Information sites sometimes known as infomediary, which provide information about a particular industry for its companies and their employees. These include specialized search sites and trade and industry standards organization sites.
CONTRIBUTORS: Paula Jones
LAST UPDATED: 21 Jul 2001