The article below shows the value of SEO link building from 5 top SEO experts. No matter what you believe, it’s still a very important part of any SEO strategy and Internet Marketing. Don’t just take my word for it, read the articles, not that I haven’t written a marketing book on SEO, Search, Blogs and Internet Marketing.

5 experts demystify SEO link building – iMediaConnection.com

To hammer the value of anchor texted based links, I am going to ask you to visit the following sites, Zappos, Expedia, and salesforce.com. Now check their rankings in Google for any of the keywords in their title tags, do you see them in the top 10 search results, you should? They are some of the best SEO companies. Also check out MSNBC.com and shopping.msn.com, they also rank high for their keywords, in the top 10 and top 5.  Well, we have friends at the Green Channel at MSN so, let’s give them a link for the great work that they are doing!  Why do all of these site rank in the top 10, and are very good at SEO, rather than their competitors? My main proof is that they all use Anchor text based footer links on the bottom of their pages. If you don’t know what that is, just look at the bottom of their pages, you will quickly see what I am talking about.

Recently, I was talking to a Sr. SEO manager for one of the top 5 Internet companies in the world. His boss recommend I talk with him, to figure out how I can help them. In the hour long conversation, I was lucky to get a word in. He thought, I was looking for a job, which I wasn’t against. I mean, who wouldn’t they are a top 5 Internet Company with billions in revenues. But, by the end of the 1 hour, I wouldn’t work for him or his boss. Why? And what does this tangent have to do with Link Building? patient my dear, patient:-)

That Sr. Manager and his associates have an SEO guidelines document, and they don’t talk about Link Popularity, Google page rank or Anchor Text based links at all. Well, if they did, it might not even be more than a sentence. The worst part of it is, they have so many opportunities to help their internal departments, as most of their pages have a Google Page Rank of 9 and 8. We are talking far more than 30 pages with at least a PR of 8 or higher. Thousands of pages with PR of 7+, and they don’t recommend that these website designers, producers or teams do any SEO links. This guy claims to have written a marketing book, but I checked and it doesn’t even cover proper keywords. Mind you this guy, does not recommend using Adwords.google.com, so how could he even know about proper Anchor Text links.

So what’s the message in all of this? Knowing about SEO is different then being very good at SEO, and the most important thing to know is the power of Anchor text links from high PR pages. You don’t have to buy my Marketing book, but you should, it is at Amazon, and only 19.95. The strategies work, have you seen our rankings for “Free Blog” “SEO” “Create blog” “Blogging“, we are in the top 10 at google. Even for our clients RentExpert.com for VRBO. But, we are not there yet for “Travel Blog” for our website eVacations.org, we are SEOing it for the major keyword “Vacations“. Yes we are shooting for major keywords, and doing very well. Top 14 in Google for “SEO”, go ahead buy our marketing book, you will benefit from it. And, go get some organic links!

Blogging is uniquely suited for search engine optimization, because the search engines definitely favor websites that have lots of relevant, easily updated content.  However, there are ways you can maximize your blog’s promotional abilities – SEO techniques you can use to “blogcast your brand”.

Here’s a rundown of my SEO for Bloggers series:

Part 1: Getting Started with SEO.  Start here to learn exactly what SEO is and the basics of how to use it to promote your message, including choosing your keywords properly.  If you only read one of these posts, read this one (but you really should bookmark them all!).

Part 2: Link Building and Link Popularity.  This post covers a key component of any blogger’s SEO strategy: getting tons of incoming links.  Search engines love websites that lots of people are linking too – after all, popular blogs are popular for a reason, and that reason is simple: people like ‘em.

Part 3: Link Baiting for Fun and Profit.   Link baiting is the art of getting other bloggers and webmasters to link to your site by creating interesting posts that benefit your readers in some way, shape, or form.  After all, people link to content they find compelling.

Part 4: Building Your Cornerstone.  Strong flagship posts are the pillars of blog – they are your most compelling content, they bring in the links, and they naturally have an ultra high keyword density.

Part 5: Off-Site SEO and the Social Media.   This post describes how to use the social media networks and the user-driven aspects of Web 2.0 to enhance and promote your blog.   There are a whole lot of amazing tools and communities out there, so use them to your advantage.

There’s one more point to remember about SEO, and that point is that the results generally don’t happen over night.  Yes, content can go viral, but building a popular blog with lots of readers takes time – you have to develop your keyword-dense cornerstone content, to build link popularity and generate incoming traffic, and to make a name for yourself in your niche.