Just read the following article from MediaPost.com on Kumo and the Microsoft Search initiative. Check it out at: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101335
I like the whole concept, and think they will impress us. How can this Marketing book, (yes, we sell it on Amazon occassionally that is for $9.95) and blogging expert, “Moi” be so confident? If you know your Microsoft history, you would realize that they are the masters on evolutionary innovation. What is evolutionary innovation, they keep making things better and better until they dominate. Windows, Office, Internet Explorer, SQL Server, Outlook etc. are just a few examples where Microsoft initially did not have a leading solution. But, they kept on pushing and pushing for innovation and now dominate all those markets.
So if you want to listen to this marketing guy, Kumo.com and Microsoft search will come on Google’s tale at some point. It might take them a few years, but never ever count the Redmond Giant out of any game. Here is an excerpt from the article: Microsoft is conducting an internal test of Kumo, the rebranded version of Live Search, and is looking to its employees for feedback, according to an email sent late Monday afternoon. Here is the lengthy excerpt:
“Microsoft is conducting an internal test of Kumo, the rebranded version of Live Search, and is looking to its employees for feedback, according to an email sent late Monday afternoon.
Satya Nadella, senior vice president of research and development for Microsoft’s online services division, invited company staffers to begin testing the new search engine. “Kumo.com exists only inside the corporate network, and in order to get enough feedback we will be redirecting internal live.com traffic over to the test site in the coming days,” Nadella wrote.
Kumo, which means “cloud” or “spider” in Japanese, is the codename for the internal test and it’s not clear from the email whether the name will be retained. The service is not yet available outside the company and the email did not detail when it will go live externally.
“In spite of the progress made by search engines, 40% of queries go unanswered; half of queries are about searchers returning to previous tasks; and 46% of search sessions are longer than 20 minutes,” Nadella wrote. “These and many other learnings suggest that customers often don’t find what they need from search today. We believe we can provide a better and more useful search experience that helps you not just search but accomplish tasks.”
Features of Kumo vary by country, but results are organized in a way that saves time, according to the email. An explorer pane on the left side of results pages gives access to tools that help with tasks. Other features like single session history and hover preview help accomplish more in search sessions.