Marketing, Motivation and Inspiration

True inspiration comes from a deep burning desire to solve a large problem to help the world, your family, your friends, or humanity. There has to be a deeper meaning for inspiration, but for motivation things don’t have to have a deep or large goal. Motivation can come from any desire to achieve a goal. We are all motivated by different things, at different moments in our lives. Anthony Robbins mentions that pain is a better motivator than pleasure, and provides enough proof of his beliefs. I am sure that can be the case for immediate action, but for sustainable long term goals, inspiration and spiritual meaning is where our burning desire has to come from. In our book Marketing and Motivation, we try to provide the tools for Motivation and success laws. But, most importantly, we try to provide real world marketing strategies and techniques to help you promote yourself and your business.

Chapter 2:
Marketing – Branding - Internet Marketing and Search Marketing

“What we call results are beginnings.”
- Ralph Waldo Emerson

In this chapter we cover the basics of marketing, branding, and connect the dots to search marketing. As you read you will notice that all of our chapters are outlined and self-contained, and this one is one of the most important on Marketing.

The 4 P’s of Marketing, and the one that got away

This maybe all you need to know about marketing, well maybe not, but it is a great primer. Most people don’t know the basic’s of marketing, we not only provide you that, but we go further. We might even give you better insight than a marketing MBA. Because we cover the most ignored principal of marketing, the 5th P. Having made millions with my marketing skills and entrepreneurship, I have not only been a student of marketing, but an enthusiast.

A few of my friends/advisers have Stanford and Harvard MBA’s. They all agree on the fact that SEO and Search Marketing are a must for any business wanting to take advantage of the Internet. As you already know, we cover a lot of these topics in our blogs, but something was missing, so we decided to provide a wholistic marketing approach. We take a step back and provide the basics of marketing and go beyond what is taught at all marketing 101 classes.

If some of you were lucky, smart or blessed enough to study marketing in college you certainly know about the 4 P’s of marketing. The basics have not changed within the years, but what goes in them has. I have been talking about the 4 P’s for 7 years now, and the 5th P, which I will tell you in a second. And hopefully you will agree that it is the most important. Marketing is not just about public relations or advertising, as most people assume. It’s a complex world of strategic positioning, product strategy, product development, product management, branding, and public relations and advertising.

Branding, advertising, public relations and sales are really one of the lagging parts, though very important. The most important lessons of marketing came early on for me, from Anthony Robbins, yes Tony, the great motivational speaker. He talked about the VALS research from Stanford University. The VALS research includes psychographics not just demographics, and profiling different types of people, this is where I got the concept of the 5th P, the most important P of marketing.

The 5th P does not stand for “Process” which is being taught at a national university, the U. of Washington in Seattle. I can’t believe that is what they teach there at U. of Washington. U Dub (as they call it here) is a great school, but folks, process is just a process, it’s not the 5th P, process should be applied to everything we do, to repeat it and make it a science. So listed here are the 4 P’s and the 5th will be discussed in detail below, I bet you already have an idea of what it is.

1. Product: if you don’t have a product, you don’t have anything. A product can also be a service, so for sake of simplicity we will bundle them. Marketing starts with promoting, selling, creating, usually all around the product. Yes there are exceptions, such as within corporate marketing departments, which deal with the brand of the company, but similar principles apply.

2. Price: if you can’t make money selling your product, should you sell it? Or go back to the drawing board. Well you know the answer right? Strategic marketing deals with this issue quite heavily, and helps to have a product matrix and differentiations etc.

3. Place: This is where we will sell the product, retail, online, jewelry parties, it’s the sales channel. I think it’s pretty straight forward, keep it simple and think of it as the place where we sell the products.

4. Promotion: this is the world of public relations, advertising, and call to action sales materials, search marketing, etc, etc. For those of you who study marketing you may already know that eMarketing tools is the fastest growing segment of technology. This is from a recent Gartner report, of July 2007 on marketing automation.

Without, any further ado, the drum rolls rolling, the hearts beating, yes the claps, and church bells ringing. Tadaha… It’s People, People, People, how can the marketing geniuses of the MBA’s forget to teach about “People, the 5th P”. Is process more important than people, no silly professors at U. Dumb, the 5th P is for People.

So what do you need to know about People and marketing?

Forget about demographics, focus on psychographics, and let’s get the data to back up our strategy. It’s the art of understanding not only who our customers are, but what they do, and why they do it. The 5th P of marketing is all about people, you need to know everything about your customers, their profile is just a start. You need to know their likes, dislikes, passions, dreams and aspirations. Where are they going today? How much money are they spending on products that you sell, today and tomorrow?

Tieing it all together: Blogs + SEO + Social Networking = Internet Marketing 2.0

B is for Brand, not just blogging, and it’s more important to build a brand than to just SEO. We want to help you be successful, and that is why our tagline at MyTypes.com is “Blogcast your brand!” Branding is everything in marketing, after you have developed a great product. So what is a Brand, and why should you care? If you build your brand the right way, you won’t just SEO for subject matter keywords such as Jewelry, but people will SEO for your brand name, such as for “Blue Nile” for jewelry. How do you develop such a powerful brand name, especially on the Internet?

People will actually SEO for your brand name, as consumers will be searching for your name, to buy your product or service. And, your competitors will SEO for your brand name, no matter how much they try, you will always be #1 on Google for your brand! Right? Being searched for as a keyword that is your “brand name” is when you have really hit it big, and you than will be the target keyword for your category, and that my friend is the success of a brand and you will have arrived. We will show you not only to SEO blogs here, but to be unique, and to always use and reinforce your Brand name.

Now lets get back to What is a brand and brand building. I am not going to give you a text book definition, because I am not going to refresh my memory with a text book. but tell you everything I have learned and simplify the knowledge of over 15 years. The 15 years come from real life Sr. level marketing positions with top companies and successful technology companies. Isn’t that what you want,

real world, real life experience, instead of text book answers? After receiving my business degree is in Management Information Systems, where one of my favorite subjects was marketing, I started a food company, and had billionaires over for dinner at the age of 25 to buy my company. To this day that is still one of my top 10 achievements. I love the Schwan’s family, but The Schwan’s food company, sent me an offer I had to refuse, so I did, I’ll touch on that lesson later, be patient lad, there is a tie-in to the Schwan’s story of turning lemons in to lemonade at the end of the book.

My love and passion for marketing has never left me, I still love advertisements that make me laugh, brands that stand out and make you think, product branding that is genius. Marketing and product marketing are such an amazing and creative field, but require a lot of skill and market research, which I learned at Gartner and working with top Gartner clients such as Microsoft. Strategic Marketing and strategic positioning is not usually thought of as marketing, people usually talk about brand marketing or marketing promotions and advertisements, as marketing. Hence they miss the boat on it completely because they don’t understand the big picture. I say if you build a brand the right way from the strategy level, then brand building and SEO are easy. It’s not just about getting ranked at the top of the search engines, but to actually sell products and make money. Let’s never forget that brand building and SEO should always be about increasing sales.

I read Adweek and other marketing + business literature and blogs as a hobby, and I still love to look at brands with an awe of success and wonder. My experiences have also lead to me to create a few amazing and fun brand names that even Sr. VP’s at companies like Microsoft chuckle at. “It’s all in a name” is what I say. Thanks to Larry C, who’s nanny helped me develop UrbanTango.com, a real estate portal in 2003. That brand is still admired in the Seattle real estate world, and owned by our company MyTypes.com.

I consider my self an Internet Marketing expert, a position which others may not argue with given my background and results in today’s internet marketing strategies. Way back in 1999, I co-founded an Internet Company, Enthusiasm.com which turned in to Enthusiasm Technologies, that sold to a public company for $8.6Million, Metro One Telecom. Soon there after I founded another company that achieved $1million in revenues in it’s first 11months and $3.2m in it’s second year, Netisen Group, Inc. at Netisen.com.

**As always a plugin for our sponsors web design St. Louis firm ArtworksDesign.com, designer jewelry by Loverelic.com, Air purifiers by Steril Air Purifiers, and don’t forget to buy our Marketing Book it’s now at Amazon.com.  And, as always don’t forget to do all of your blogging on our MyTypes.com Free blog platform.

How Do They Track You? Let Us Count the Ways - Bits - Technology - New York Times Blog

I did not know that the NyTimes.com was a top 100 website, well it’s technically not. But, it’s ranked #102 in the Alexa rankings, which shows it may or may not be? The article above is about internet advertising, and how marketing agencies and companies want to know about target marketing. In todays world of interactive this, and interactive that, who can blame the marketing companies to want to target their customers and know as much they possibly can.  I am amazed by the amount of data and market research collected by companies about website users. This is a good article to read about how large companies are doing it. But I want to know, how can small companies make money by grabbing Internet advertising dollars?

Marketing and Advertising are always intertwined, especially as advertising is the subset of marketing. We obviously write a lot here about organic search marketing, SEO, which a lot of people “wrongly” call free traffic. The counter part of that is Pay Per Click advertising, and display advertising, the other two aspects of Internet Marketing. Both of which have to be contextual to be effective, the days of banner ads are simply too passe’. The biggest innovation in Internet marketing is the self service nature of Google Ads, through Adwords, and it’s Adsense products. The main reason is that prior to both, it was incredibly difficult for small businesses to buy targeted advertising any where, let alone Internet advertising.  Did you know that Google ads get 50-70% of their traffic from their content publishers and search network, not Google.com?

Most people would not consider local newspapers, and yellow pages targeted advertising. I am sure local radio and television stations can be touted as interactive in their days, but how targeted were they except for their geography? Now with Google, Yahoo, MSN and other major ad networks, you can actually target locality, topics/categories, and contextual texts. I recently tested the ClickRiver system by Amazon for ads on Amazon.com, it was not up to par to the others.  AdBrite.com is another big network with over about 15 billion ad impressions a month on their system.  The seem to have squeezed in with a smart strategy of developing a large network of small and medium publisher sites which serve their ads.

I think if anyone is going to compete with Google for Internet marketing and advertising dollars, they have to develop a large network of publishers that host AdSense like ads.  They need to help small businesses and website/blog publishers make money and you will generate a huge following and make money to.   So the key is to develop an Adsense like program, but we are than back to the chicken and the egg thing.  So it really will take a large company like Microsoft, which can grab major and minor advertisers, and than show the scalability of its influence to grab the audience. I think the missing link in the Microsoft suitcase is the large publisher network.

What is the Google weakness that Microsoft can take advantage of, especially with AdSense. Google does not tell it’s publishers, who much money they are making, percentage of the deal. This maybe the single most important reason, most publishers would leave Google? Who doesnt’ want to earn more money off the same traffice, and this maybe the why smaller Ad networks such as Adbrite are doing so well.

How do most small publishers make money through Internet Advertising, besides AdSense? They make it since the Web 1.0 kick start, they do it through Affiliate marketing. Most websites and eCommerce companies have learned from the Amazon.com affiliate model, and now pay fees to affiliates for customer acquisition. And CJ (Commission Junction) is the largest affiliate system is utilized by a lot of large companies. So if you are an Internet Advertiser, use CJ.com to grow your network and ad inventory, and if you are a publisher, use CJ.com to make money.

As always this free blogs platform is sponsored by our SEO services clients, web design St. Louis, silver jewelry by LoveRelic.com, air purifiers by Steril Air Purifiers, Infrared Heaters by EarthWise technologies.  Also, don’t forget to purchase our marketing book if you are serious about getting high rankings on Google.

Book Marketing - Research Competing Title Sales And How To Market Books Online

The article above covers the topic of Marketing a book, which is dramatically different than “A Marketing Book“.  It’s amazing how sequence of words can make a big difference.  Some times keywords confuse us and don’t provide the proper search results, especially regarding “Marketing book“.  So we have a marketing book, as titled above by our blog title, “Marketing & Motivation in the Internet era“.   We just published it through Lulu and soon it will be on Amazon, within days, well actually it’s already there for it’s Kindle ebook format.  That marketing book title is “Marketing is a Contact Sport; make contact through blogs, SEO, search and social marketing”.   You can say we are doing a marketing research test to see which title sells.  We are also promoting the book, to see what works, and looking for testimonials for the marketing book.  We wanted to position the book not just for Internet Marketing, SEO, and Search marketing, but for the wholistic marketing view.

The article linked above on marketing a book talks about promotion via your website, and another top book marketing expert talks about blogs as a way to promote a book.  Back in 2003 when I started blogging, I had heard of a woman getting a $Million+ contract for publishing a book.  Maybe that was one of my motivations for blogging and working on my writing.  I can’t express the value of blogs not just in book promotion, but in SEO and Internet Marketing as a whole.  That is why we created the MyTypes blogging platform, and turned it in to a blog promotion and social marketing site to help people promote their blogs and build community.  We really do go by the saying “No Blogger left behind”.  We have been busy, providing SEO services to clients, and they all want to be #1.  The cheapest and the best thing they can do is write smart blogs and do quality linking, you don’t need an SEO Services company to rank you high, unless you really have a very competitive keyword.

So many people ask me the secrets to SEO and search engine rankings, especially as we are ranked in the top 10 in Google for some major keywords.  My answer is always to start blogging, and of course to get links.  There really are not too many secrets, but there is a lot of work building content and links.   Page Rank is becoming more and more important in the quality of links.   So start blogging, keep blogging on our free blog system, and get others to provide link to your quality content.  And, do yourself a favor buy the marketing book, it really will be the investment you will make.  I mean it, well you will be doing me a favor to, so thanks!

Oh, it wouldn’t be a promotional SEO blog, If I didnt’ plug in one of our hot clients such as the Air purifiers from Steril Air Purifier, these are a hot item folks.

Sidney Poitier Writes a book, “Life beyond Measure”, one of my favorite actors, and he is on Larry King Live at this exact moment, wow.

We all love National Geographic in our family, and we just finished watching the special “Battle of Kruger”. This was the video of the Calf escaping the jaws of a crocodile and 6 lions. Type in “Battle of Kruger” in YouTube and you could watch the 8 minute video. It’s all about “No Buffalo left Behind” the mentality of the buffalo herd, incredible video of showcasing the Buffalo will”. Well that is what the narrator said on the NatGeo channel, said and of course we say “No Blogger Left Behind”, I had to mention this on our blogs. I also wanted to plug-in our newest SEO Services client, ArtworksDesign.com, and our self. The premier “web design St. Louis” firm, has already started to refer client to Bennett, our SEO Services sales expert. Obviously they are very happy that we got them ranked #5 on Google (for the keyword “Web Design St. Louis” ) within days of providing SEO Services, how did we do it so fast you say? You have to read the marketing book, and you can buy it on Amazon’s kindle. The paper back copy will be available soon.

Why NASCAR again, you ask? Well, I watched my second Nascar race this weekend, and my favorite driver one this one too. It was my kids favorite M & M Car, owned by favorite ex-NFL coach Joe Gibbs, and Kyle Busch, is the driver. Nascar is fun to watch, but it really is an example of how marketing and advertising are hammered home on every inch of the car, the hat(helmet) of the driver, and even their driving suit.

So that is my report, I am still in the final revisions of the marketing book. It did get done last week, but we have some time before the first copy gets finalized to ship. Well update for you I am writing this blog mainly because we published the marketing book, and our proof copy is on it’s way. Here is the Final Introduction, in case you want to read it:-). We are obviously very excited about it.

Introduction: Marketing is a CONTACT sport

Introduction:
Why Blogs, Search and Social Marketing
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
- Leo Burnett

I am surprised that most people don’t know about SEO (Search Engine Optimization), search engine marketing, and Internet Marketing. But, they all know about Google, Yahoo, and MSN, right? These terms and others like “Keyword” and “Adword” need to be defined for the ordinary individual, which we will do in the course of this book, but that is just the beginning of understanding the revolution that is taking place right under our keyboard. The field of Internet marketing has changed dramatically in the Web 2.0 era, and I wanted to write a book that would serve to bring people up to date on the subject.

This proved a challenge in itself though as things are changing so rapidly. In the short time I have been working on this manuscript I have had to revise as well as add significant things because of the rapid rate of change. This is why I realized that I would have to name the book version 2008.01, like a software release that is intended from the start to be updated. I saw that I had to make this book more interactive. I’ll keep it updated via my blog and then when enough material accumulates, or a really big event changes the landscape in a major way, I’ll release the next version, say v2008.02 or v2008.03. And, yes, I’ll also continue to re-write the existing work in order to sharpen and clarify it.

Beyond just keeping up to date though, there is a second, and more important aim of this book. Yes, I wanted to highlight the major trends such as blogs, SEO, Search and Social Networking, but I did not want to create a book just on the latest information on SEO, Blogs, or Social media. I saw the need for something beyond that. I wanted to show the comprehensive nature of the shift that is taking place on the Internet Marketing landscape. I call it Internet Marketing 2.0. Truly, the whole is greater than the sum of the parts. Only by understanding all these elements individually, and, more importantly, how all these elements interact to form something larger, can one begin to grasp the immensity of the shift that is Internet Marketing 2.0.

Let’s take a step back to how we got here. It’s been a struggle to name the book, as it can be for any author. In the first working title of the book, I tried to use the word “Secret” as in, “The Secret to your success”. I pictured using a beautiful woman in a veil on the cover. However, the word Secret has been over used a lot lately, and while I do love the movie, “The Secret”, my intent was not to play on it’s message. The idea behind using the word “Secret” had less to do with the movie than with the fact that the people in the Search Marketing and SEO worlds are very very, secretive. They always talk about SEO secrets, and the secrets of Google rankings etc. etc.

The truth is that these hidden secrets for attaining high Google rankings, overall search rankings and effective search marketing are simple, though the SEO guru’s want you to think otherwise. They’d much rather have you believe that it’s too technical for you to master with out them. It’s really not that hard though, and it’s time the secrets were unveiled! Read on!

There is no reason, you should have to pay thousands of dollars to techies and search marketing guru’s to do something you can do for your self. It’s as easy as blogging with the right keywords every day, though you do have to be willing to learn and implement the simple strategies on a regular basis. And therein lies a key secret: No discipline, no results. Another important area I wanted to help people to understand is that traditional marketing is not dead, but now that the new media of Internet Marketing and web 2.0 is not a pipe dream any more, traditional marketing must be understood differently. As you will later see that traditional brand building exercises such as Press Releases and write ups in major magazines and newspapers, can actually help with the best Internet Marketing 2.0 strategies. So really, it is not just the interaction between all the elements of Internet marketing 2.0, but also how they interact with traditional marketing. With out understanding all these in their combined synergy and power you can’t begin to grasp what is going on much less be an effective player in an emerging and rapidly changing field.

The biggest most powerful tool of Internet marketing is no longer email, it’s not the web 2.0 or social media marketing, and it’s not just blogs or websites either. If we keep it as simple and direct as possible, one thing stands above all else as the biggest marketing catalyst of today, that is: ”The Google Effect”. Search engine optimization, Search Engine Marketing, Internet Marketing in that order are subsets of each other. These will be the new measuring sticks and metrics of measurement used for every marketing campaign, and every marketing initiative.

But, wait Live Search from Microsoft and Yahoo got a big leg up this week! Well not really, their numbers are only getting smaller. But even if they do improve, they are just riding on the coat tails of the big G. Eventually Microsoft will likely come back.  At present they are trying to buy Yahoo, and MS Live recently signed deals with Digg.com and Facebook.com, which are two of the top 5 leaders in the Social media giants of the internet.

While the world of marketing has changed dramatically due to Google and other search engines, the most important driver of change at present are blogs, which have changed the news landscape. Seattle Times the biggest paper in Seattle just announced that they are laying off 165 people this week. But changes like that are peripheral. Blogs and Social Media are going to make a much bigger shift. Watch as the multi-media convergence reaches into mobile phones with the iPhone and more. Consider live interactions that are not just one to one but one to many. Imagine getting your news, blogs, videos, audios, from other people down the street, not just CNN. All this will be have a huge impact through Google. Call it the “Exponential Google Effect”.

At a more fundamental level, Google is the great equalizer. The biggest change in the world of advertising has been Google’s Adwords, it has actually turned the world of advertising upside down, not just impacted online advertising. Adwords, or pay per click, allow anyone to target a specific search term for their advertising dollars. When that term is searched for, two types of links come up on the page. One is the “Natural” ranking. These are not paid for directly but come up as the most valuable sites

according to the Google algorithms. This natural rankings is what SEO (Search Engine Optimization and Search Engine Marketing) is all about. It might as well stand for Search Engine “Ranking” Optimization, which is what it really means.

The same results page for a specific search will however also include paid for links on the top banner and along the side bar. These paid for ads incur charges from Google for each and every time someone clicks on those links. Hence pay per click (or PPC) advertising and Search Engine Marketing.

What adwords does is make it easier for small business to buy keywords to market it’s products to people searching for contextual information and products. And contextual ads being mapped to search results is the magic formula that makes everyone happy. Never has it been so easy for small businesses to target global markets, and that is the true power of Search Engine marketing.

However just because Google is the first to give the small business a chance by it’s adwords product, does not mean it will be the best. Ebay and Amazon have initiatives that are very successful for small businesses to market their products on their Mega Marketplaces. Ebay haa a great social shopping community, and Amazon has gone much further than just book reviews by it’s shoppers. Shopping is a social activity and you will see major players such as FaceBook and Craigslist, impact the Internet Marketing in a bigger way than most of your biggest traditional marketing investments. Think of shopping as a natural extension of social networking. Think of the highly coveted youth demographic, they go to the mall as much to socialize as to

shop. It’s a natural fit. Imagine even today, a Craigslist ad gets ranked higher for a specific product search than a major merchant or your own website. Why is that? We will explain all of this, but back to Google for now.

When an individual, a potential consumer, is looking for information and the search engine (Google or otherwise) provides it, that search engine helps by providing the right information. But it is also delivering highly targeted advertising to exactly the right customer.

Can you imagine how much cheaper and how much more accountable and measurable this is compared to TV and radio. Essentially the advertising is going to people who are asking for it! Traditional advertising is crude in comparison. People are less and less willing to have advertisements pushed down their throat or into their eyes, or their ears. People prefer to look for information, when they want it and if the advertising fills their need, they will voluntarily go for it. Deep down, we are all treasure hunters and want to find the most unique and personally appropriate stuff. And this is where Google made the search results better and created this huge adwords industry out of Search Marketing.

In fact, according to SEMPO.org the industry size is supposed to be at $7.8Billion dollars. We are not a member of Sempo, but we support its mission. SEMPO’s Mission: SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.

So how do you have eSuccess in search marketing results? Well, you have to read the whole book first. Oh, all right, not really . Here are some quick and very powerful tips.

Search Engines want to provide the best contextual related results to consumers, so should you. They target news related websites first, and blogs are considered news. Blogs are considered news because (well you already know this, right?), each blog post has a time stamp on it, just like a news release. And you have heard CNN mention the word Blogosphere how many times a day? So for a blog to be found as a search result, it has to be written with the proper keywords that are being searched for. But, how do you write unless you know the targeted keywords? Well, that is easy once you know the “secret”.

What is the most important market research data you will ever want and need? You have to go back to the Search engines and start with what people are searching for. Go to Google Adwords to find out. Find their “Traffic Estimator” within their tools section, which will give you the forecasted clicks for those key search terms, also known as keywords. So it’s a full circle, search engines provide the information you most need to be an effective marketing savvy blogger in their keyword analysis tools.

Why do they do this? Because they want you to advertise and generate sales for your business, the better they do this, the more people click on your ads and the more you will pay them. Who does this better than all the rest? Who else? Google, of course. But you knew that, because now you are getting it!

But this is just one of the many tools required for your eSuccess via Search marketing and for Internet marketing. The tool sets as a whole are referred to as SEO and SEM tools. This is what the professionals use, and you as a small business can learn these too, especially for free SEO tools site such as our LinkMint.com, SEOMoz.org, and others such as Word tracker. We have a commercial site, and actually built our own SEO Tools last year, they have always been free, and will continue to be. Visit mytypes.com!

But remember the most important SEO tools you have are tools that help you generate custom content such as blogs, videos by YouTube, photos by Flickr, profiles at FaceBook, LinkedIn, and MySpace. As important or more so is to combine these with Social media sites such as Digg, Technorati, Delicious, and others which are essential to you promoting your content at the same time you are promoting them.

I have been studying search marketing and SEO since 2003, and have been blogging steadily since the same time. Why did I continue to blog, even though I had nothing to write. Because I knew the “secret” (here’s another one!) and that is that it’s easy to get over looked.

Blogging is the best way to SEO and search market for your products and services. So this makes Blogging the best SEO tool on the market, And to do it right, you have to blog often and with the proper keywords. Most people don’t know how to blog properly. We will help you write the best blogs and promote your blogs in this book.

Social Networking is a hot topic in the last 12 months due to the popularity of FaceBook. In the business social networking world, the leader is LinkedIn. Believe it or not MySpace has one of the biggest business groups, and it’s marketing power is certainly hot when targeting teens and the entertainment business. There are also other important social media sites, that have communities of their own, and are a subset of social networking such as Digg, Technorati, Mashup.com and Ning.

I joined my first Social Networking site called Tribe.net back in 2004, I actually got a couple of editors from the site to help me with this book. I have experienced the benefit of Social networking first hand.  Social Networking as a whole is one of the biggest drivers of Web 2.0, and the degree to which it will help you grow you business is still unfolding.

But the most important thing is, that Social Networks will help you make friends, influence people and connect with prospects and customers. We believe blogs are at the heart of helping you develop community via content and helping you promote your business. And, Social networking sites are a great way to help you promote your blogs. Word of mouth, in the modern era is much more powerful and faster via these social networks, and we discuss “How to win friends and influence people” with the classic proven methods of Dale Carnegie, the author who first published a book on the subject. That book was required reading in my business school, and I recommend that you pick up that book, as the age old principles still apply and are just as important as ever.

That’s SEO, SEM, and IM in a nutshell, but we will go a step further. What you don’t remember those acronyms? SEO is Search Engine Optimization, which targets your ranking on the Organic (or Natural) Search Results and has nothing to do with ads. SEM is Search Engine Marketing, which includes pay per click advertisements such as Google’s Adwords. IM is Internet Marketing, and for our purposes it includes blogs, blogging, and promotion of your blogs and profiles on social networking and social media sites such as Digg, Facebook, and others. We close the book with the big Why? Marketing is really about motivation, motivating your clients to act on your proposition and to buy your products and services. We also talk about our motivation of why we wrote the book, to help you motivate yourself to achieve your dreams through the power of Marketing.

So, in summary, you need to know the particulars of how each of these aspects works and we will show you that in this book. But more importantly, you will learn what you really need to understand: the why and the HOW of making all these pieces fit together for the business and life altering marketing results you are after!

Yesterday, I finally made a decision to start this series, by discussing the 4P’s of Marketing.  Why didn’t we do this before, you ask?  Simple answer is, we just weren’t ready.  We were trying to match our message with our target customers, which is easier said than done.  Our internal debate is over, we now know what to call the book, which customers to target, and how we want to differentiate ourself.   This background work is often the most ignored and most important marketing task, and it is called strategic positioning.  Some times it can take months or years to get it right, but if you don’t get this part right, you will get everything else wrong.

By the end of this blog, you will understand who your target customer’s are, how to find them, and who you want to be known as to them? Wow all that, after reading one blog article?

To make the process simple, we have to answer simple questions. So that is why we are focused on eSuccess, a wholistic approach to your blogging, marketing, website and search marketing. The key to your success is the right keywords it takes a long time to figure that out thought. And finding the right keywords is the “secret” to your eSuccess.

The world Secret is so over used right now, It is a bit controversial and successful at the same time. So a part of us wants to take advantage of this new world created by it. But, the other part wants to be original, and use the word “Key”, as that is more us. So we will be us, and you be you. But we do like to unveil the industries hidden secrets, not to mention, we love the Movie. knowing the secret keywords is not enough, you have to blog about them every day or as often as you can. What? The secret to your eSuccess is as easy as blogging? Well yes, but I have to spend a lot of hours explaining this to you in detail, with specific examples, and show you the results of why it is so. Otherwise, you won’t believe me, will you?

Than and only than, your pragmatic side, will understand the world of Search Marketing. It’s too bad, that you can’t buy the DVD yet, we actuallly started it already on “The Secret Key to your eSuccess”. Yes we did, but it’s not hollywood style and not-dramatic enough, yet. Till than, you are stuck with stupid looking text, no famous actors, no music, and no dramatic productions. But you might tell all of your friends and invite them to blog on MyTypes.com if our Key helps, you, and it will. And maybe, just maybe, our specific advice will help you promote your business and gain more customers? It will, if you do some basic easy work.

It’s all in a word as they say, “Secrets” or “Key”, or “Naam-Hindu for God and Om” and “Jesus”, “Allah”, and “Jew”, these words mean so much. The Keyword we choose is as important as the business online, keywords or words you choose to target for your business are everything. That is what the search engines will define you as. That is why it is the key to your eSuccess, eMarketing, SEO, and search marketing.

Why do large companies and smart people usually get to the top, not just the top of the search engines? The successful people understand strategic direction, they know who they are are, and they target the power of words.

To tie it back to this world of “The Secret”, it really is simple you have to use the keywords. And especially as the SEO industry is so secretive, it’s not that hard, they just want you to think it is. Isn’t that what techies do, they hold things a secret so that they can feel important, ouch–I really don’t like that. Everything you do in search marketing and eMarketing, and eSuccess has to do with the most appropriate keywords for your business. Believe it or not, all blogging platforms not just ours are your #1 SEO tool. You never thought it was that easy, hunh, well check out any great SEO they will have a blog won’t they? imagine that, all this for a 4 letter word.

So what are the proper keywords for your business? This process of fully understanding the remification of all aspects of your business target customer and their searches is called key word analysis within search marketing. Can you believe some companies charge up to hundreds of dollars for doing this for you, and/or sell you expensive software tools that are free to most SEO search marketing firms by Google, Overture, Yahoo etc.

It isn’t enough to know your keywords, but you also have to know their search volume traffic by Google. Yes, Google, and only Google at this point. Sorry MSN Live, and the other search people, you are not driving the new economy yet. Google is the search marketing king, please don’t waste your Search marketing dollars on most SEO Tools, if they are not free don’t use them. Also, don’t do any thing, well spend money on a SEO company, or Search Marketing Agency or Search Marketing Firm, until you are done with this series. Simply said, MSN, Yahoo, and all others just don’t have the traffic and web tools for the market research right now. If you are in the midst of making a SEO company decision email me, and I will give you my 2 cents object advice. I am trying to be a third party analyst on giving people objective advice on Search Marketing Firms. Therefore, I will write about them quite often in a blog.

So after the proper “Keywords, or Keyword”, you will need to focus on competition of advertisers and their search results. The secret unveiled of right keywords is not just not enough, as you already know, it is hard work getting to the mountain top. So if you expect it to be super easy, you may go home now. But, we do make it as easy as blogging. The key is you have to do it every day, and promote your blog, and write with real important content of proper keywords. You may have to work less if you use MyTypes.com blogging platform. Because we do a lot of this for you.

Sorry, but I had to cut this article in half, 4 more paragraph had to move to part 2. So to summarize, you need to find the proper keywords for your business and do a keyword analysis. Remember, if you don’t plan for your eSuccess and develop a plan, you won’t be successful. I heard this from Anthony Robbins back in 1992-3, in Minnesota. If you don’t plan for your success, you plan to fail. So the first thing in your plan for eSuccess is a keyword analysis. Come back tomorrow and we will go in to it in detail. If you want to get ahead go read up on it at our SEO tools area at LinkMint.com.