I am surprised that most people don’t know about search marketing, but they should. They all know about Google, Yahoo, and MSN, right? That is why. I want to use the word “Secret” to your eSuccess.
The word Secret is over used a little lately, we do love the movie and didn’t want to play on it’s message. But the people in the Search Marketing world and SEO world are too secretive. The hidden secret is simple, but they want you to think it’s too technical, but it’s not, and it should be unveiled. It’s as easy as blogging with the right keywords every day.
Traditional marketing is not dead, but the new media of the Internet is not a pipe dream any more either. The biggest most powerful world of Internet marketing is not email, it’s not the web 2.0 social media marketing. If we were to keep it simple and stupid, it would be the Google effect. But, wait Live Search from Microsoft got a big leg up this week. Live signed deals with Digg.com and Facebook.com two of the top 5 leaders in the Social media giants of the internet.
The world of marketing has changed dramatically due to Google and other search engines. Search engine optimization or Search Engine Marketing or Internet Marketing in that order are subset of each other. Because Google is the first to give the small business a chance by it’s adwords product. What adwords does is makes it easier for small business to buy keywords to market it’s products. And contextual ads being mapped to search results makes everyone happy.
Why? When a consumer is looking for information, and a search engine provides the info. Regardless if it is an Ad or not, they help by providing the right information at the right time. People don’t want to be pushed advertisements down their throat. People prefer to look for information, we are all treasure hunters and want to find stuff. And this is where Google made the search results better and created this huge world of Search Marketing. In fact, according to SEMPO.org the industry size is suppose to be a $7.8Billion dollars. We are not a member of Sempo, but we support it’s mission. SEMPO Mission: SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.
So how do you have eSuccess in search marketing results? Search Engines want to provide the best contextual related results to consumers, so should you. They target news related websites first, and blogs are considered news. Blogs are considered news because, well you already know this, right? Each blog post has a time stamp on it. So for a blog to be found as a search result, it has to be written with the proper keywords that is searched for. But, how do you write unless you know the targeted keywords. Well, that is easy you have to go back to the Search engines and start with Search Marketing. So it’s a full circle, search engines provide that information in their keyword analysis tools. Which is the most important, but one of the many tools required for your eSuccess via Search marketing. The tool sets as a whole are referred to SEO and SEM tools. This is what the professionals use, and you as a small business can learn these too, especially for free SEO tools site called LinkMint.com
We are a commercial site, and actually built our own SEO Tools last year. I have been studying search marketing and SEO since 2003, and have been blogging since the same time. Why did I continue to blog, even though I had nothing to write. Because I knew the secret that is easy to get over looked. Blogging is the best way to SEO and search market for your products and services. So this makes Blogging the best SEO tool on the market. And to do it right, you have to blog often and with the proper keywords.
That’s search marketing in a nut shell, but we will go a step further. I will do a series starting next week. I will cover many of the unknown secrets to SEO, SEM, and search marketing. You notice, how I took out the word Internet out of it, I am changing the words because the word Internet is so passe. Search, social, eSuccess, inspiration, empower, human element, and new media is, what it is all about:-). You like the Pic above, I want to pay for it and buy the rights to it for my hard copy book, what do you think? Is it too unprofessional, too provocative, indicative of uncovering secrets and beautiful for marketing?
Posted in adwords, contextual ads, digg, industry size, internet marketing, marketing industry, media giants, media marketing, search engine marketing, search engine optimization, Search Marketing secrets, SEO for Bloggers, small business | 3 Comments »