So you know that blogging is a valuable business tool.  You can use your blog to create your own personal brand, to promote yourself to customers and clients.  It’s an interactive way to have a web presence and put a face to your company.

The only question is, what do you blog about?  How do you get potential clients to read it and how do you create a community?

The What aspect is clear – write about whatever business/service/skill you are trying to promote.

Who: Yourself, first of all.  Don’t be afraid to add personal touches to your blog.  Mention the things that are important to you, people you love, causes you care about.

Why: With a blog, you are the brand.  Successful brands are the ones that resonate, that people identify with on some level.

How: With MyTypes, of course!

When and Where: Keeping an interesting blog only takes a few minutes a day.  After the initial set-up and orientation process, all you need a few free minutes a day.