As mentioned before, this week we are featuring old articles from our previous blogging coach, as we prepare for the launch of our Business Social Networking site, coming soon. Enjoy:
SEO For Bloggers: Link Baiting For Fun and Profit (Part 3 of 6)
Link baiting is a term that comes up a lot in SEO discussions, and it can be a very powerful component of your SEO strategy. Link bait is used to describe any sort of linkable content – a blog post, an image, a special feature – within a site that’s meant to catch attention and invite others to link to it. At the most basic level, link bait is something bloggers and webmasters deem interesting enough to share with their own readers. Successful link baiting can be an extremely potent form of viral marketing.
Despite the fact that link baiting is sometimes referred to in a negative manner (i.e. you’re “tricking” people into linking to you and coming to your site), it’s really about establishing yourself in your niche, creating useful and compelling content, and getting your ideas out there by reaching people who might be able to use them.
There are six basic types of link bait, or hooks
1. Breaking News – Be the first to break a major story or to share a unique piece of news, or just write up it in the clearest, most compelling manner.
2. Humor - People like to laugh, plain and simple. If you can make them smile, they’ll reward you in the form of links and clicks.
3. Inspiration – Uplifting quotes, stories, and personal triumphs can all inspire people to link to your site.
4. Controversy and Attacks – Stand out from the crowd by being contrary or negative, by being the only one in your niche to dislike something, or by straight up slamming someone or something. This is difficult to do well without reflecting poorly upon you and your brand, so it’s probably best left to the non-business or anonymous bloggers.
5. Flattery – Will get you everywhere. Write positive and genuine posts praising other bloggers, new products, and services, and anything else you really like. Be sure to link to whatever it is you are writing about, and they’ll probably return the favor. You can also create a comprehensive list of websites, blogs, and other online resources for your niche (this technique combines #5 and #6).
6. Resources and How-tos – Teach your readers how to do something, give them something valuable, make your blog benefit them in some way, shape, or form. This is probably the best form of link bait for a business blog to employ – you’ll get to show off your expertise to a whole bunch of potential new clients and customers.
Remember, the more incoming links you have, the higher your blog will rank in the search engine listings, so be sure to include a little link baiting in your overall SEO plan.
Posted by Bc in Link Building, SEO for Bloggers, Blogging Techniques
**Below is a blog highlight from our business blog section, rarely will I post one from our business blogs here, but you should go read it, here is an excerpt:
The blog covers an article from the Wall Street Journal on the topic of “Attention Bloggers: For small businesses that can’t afford a lot of marketing the blogsphere offers a cheaper alternative.
What Shelly (The author) is saying is that you should try to get professional bloggers in your target business community or topic to blog about your product. This is not easy, but by giving stuff away free stuff to them, by visiting their blogging site and commenting on their blogs, you can get their attention. And, their exposure is very valuable as these blogging communities are very active and can help spread the news about your products. The goal here is to be a participative member of the community where your potential customers are spending time online.
This to me is why business social networking makes sense, which truly is a B2b exchange is not? Not just a whole, but has to be for each niche industry. So imagine a business social network for each industry such as Dentists social networking, Lawyers social networking, massage therapists social networking? I think people in each professional industry do want to connect with each other, and usually do, especially as they have something big in common?
This can be done by commenting on major blogs, blogging about your businesses on a regular basis, on your separate domain, but we recommend doing it on MyTypes.com, Blogger.com, and on WordPress.com. I actually just mentioned our website on the author of this article’s blog at WSJ, I actually posted a link to MyTypes.com too, by simply writing http://Mytypes.com just like it’s done here. If you comment on a news site or a major blogging community site, they will probably let you link back to your site, but you have to do the link back properly. The easiest way to add a link is by adding the URL such as http://www.ITEX.com, as in this case I did it for ITEX.com. Some times, you can also do links with hyper text to just the keywords without the www or http, this is preferred by most blogging sites don’t allow this with the html code. Link back from these sites are not only great for mention and a link back to your company, but they are the most important factor in Google’s view of the value of your site. We talk a lot about this in our SEO blogs site and I am sure you have read about this, if not just read any of our articles on SEO & blogging coach from our main page.
This article is interesting because matching businesses with other businesses (b2b) is what we are all about because of our relationship with the Barter company ITEX. We are actually in the process of building a b2b marketing and b2b business social networking site for them. We are in the final design and coding phases. The business social networking concept is nothing new, but it’s still not being full leveraged, we hope take our expertise with MyTypes.com blogging Social Network in to the business segment. We will see how this works, so do stay tuned…