While it may seem that all of the world is coming to an end with current economic crisis, Internet Advertising is still a hot trend. Why? Because in Internet Advertising, especially in search advertising, but even in display advertising, the key is that advertisers can measure the performance unlike any other. And by in large Internet advertising allows the advertiser to lead directly to sale, not just build brand. Some smart advertisers do you TV and other media to drive traffic to their website, but they are usually more a brand building play rather then a pure sales play. Why is the keyword above “Advertising” linking to Advertising.Microsoft.com ? I am doing an experiement to see if I these links will help that site rank higher from #12 to #9 or higher for the keyword “Advertising“.
Here is an article from our Marketing book and from this past summer, enjoy:
The Online Ad Market size – SEO market size too?
The Online Ad Story in a Picture – Bits – Technology – New York Times Blog
The article above from the New York times discusses the trends and facts of the Online Advertising numbers, Why? The talks of Yahoo and MSN is not just important to SEO Services people, but to all advertising and marketing people. Here is a quote from the article, we are covering this as the SEO landscape will dramatically change if Microsoft and Yahoo combine.
“Of course Google is booming and the traditional portals are struggling. But the numbers are stark: Last year, Google’s advertising revenue of $6 billion was roughly the same as that of Yahoo, AOL and Microsoft combined.
Google’s growth is slowing, but it continues to be a juggernaut. EMarketer estimates that ad revenue at Google will increase by 32 percent this year. That makes it the only one of these four companies that will grow faster than the ad market as a whole, which is estimated to expand by 23 percent this year. (To be sure, the uncertain economy makes any predictions especially suspect this year, but the relative trends appear stable.)
So as we try to second-guess the mating games of the big Internet companies, this graph raises the question: Does combining two past-their-prime giants that are both losing market share really solve any problems?”
The reason we are covering the recent news about the Microsoft and Yahoo is that this combination could greatly impact your SEO, SEM, and Marketing strategies. The combined search advertising and organic results, if that is what the solution will be, will be difficult for most small marketing people to ignore. Large marketing departments and advertisers do advertise on Microsoft and Yahoo, not just Google. They could quite possibly be the driving force behind another big option, not just being too dependant on Google. So our hypothesis is that a bigger advertising network other than Google is needed, and we support Microsoft as we are from Seattle.
As always we are just trying to provide you simple information for marketing your blogs and web sites. And, mixing in some shameful self promotion of us and our SEO services clients and marketing products of our strategic partners. Reminder, that is why I like blogging so much, and we created this free blogs site MyTypes.com. We found SEO advice all over the place, but we wanted to provide people a blogging tool, that would them actually SEO their blogs and websites. That is also why we finished our Marketing book, about the power of blogs for SEO and search marketing.
So we are going to plug in our web design St. Louis client, ArtWorksDesign.com, and we are also launching a sister blog at MyTypes.com/WebDesign where we will talk about the web design techniques especially as far as they relate to SEO. Last year we launched, GreenIsBetter.org for the energy saving infrared heaters, and air purifiers by Steril Air purifier. We think the web design blog will essentially lead to a portal or blogs or forums of sorts for SEO savvy web design topics. We have incorporated our end to end SEO and blogging techniques in our marketing book, so this should just be a continuation of those topics, only with more focus on web design.
As we started to sell SEO services a few years ago, we knew that we had to work with third party web design firms. The owners of the website simply did not have the capabilities to make the small changes needed to SEO the site. These minor changes have to do with proper Meta Tags, content and footer links. The majority of the web design companies now days know the basics of SEO, but SEO Services provide a lot of off-site services such as content and link popularity assets. This is why most companies large and small need to use an SEO services firm. Usually off-site SEO work will yield better results faster, once the basics are done. But, that is coming from Internet Marketing experts at MyTypes.com, we did write a marketing book on blogs, SEO, search and Social. But how well do we rank, you ask? We are only ranked top 10 in Google and other search engines for very competitive keywords, such as “Create a blog“, “Blogging”, “Free Blog“, “WordPress SEO“, and we are usually ranked #6-#13 for “SEO“.