Twitter beyond the Hype
March 16th, 2009 by adminSo blogging is big, we know that. You have heard us say this hundreds of times, especially how Blogs are at the center of SEO, Search and Social marketing. But, is Microblogging via Twitter hot too? Yes, especially if you read the article below in CNBC, the main stream business media. Twitter allows people, businesses, and anyone really to connect with their audience, unlike anything else. Well, maybe Facebook, but because it’s instant, it’s really catching on. So what is Twitter, you ask? Microblogging, which essentially is short snippets you share about recent events, topics or news. Because they are fresh, they are popular. CNN commentators are using them, and you can share topics and everyone can comment on that topic. I call it more like, Live Blogging rather than microblogging.
Go to check it out at Twitter.com, it’s easy, it’s easy, and you don’t have to be technical at all. You just have to want to say something, and people will find you. If you like watching people on faceBook, you will love Twitter. See Full article @ http://www.cnbc.com/id/29719516 it’s brought to you via CNBC by Vault.com the Career site, who I think originated the content.
Some excerpts:
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O, be some other name! What’s in a name? That which we call a rose by any other name would smell as sweet. So Twitter would, were it not Twitter call’d. (Sorry, Will.)
Twitter – are executives really expected to “do” something called tweeting? Use something called Twitter?
The simple answer is YES. In fact, it shouldn’t even be a question anymore. Americans – of all ages – have embraced “social networking” in its many contemporary forms: Facebook, MySpace, YouTube, the sharing services like Digg and Reddit, blogging, and yes, Twitter. A marketing campaign or constituent communications tool by any other name would smell as sweet, right?
That’s what my plugged-in lieutenants tell me. One of them sent me a list of advantages last week that ran on for three pages! And unlike Facebook, Twitter seems to have been adopted just as quickly by Gen X as by kids in college. And lots of companies – unable to penetrate Facebook – have been far more successful exploiting the promise and prowess of Twitter.
Tony Hsiah of Zappos tweets and so does Starbucks [SBUX 10.78 
0.22 (+2.08%) 
] . And lots of media outlets are doing it as entities. (Can an entity be “social”?)
Big brands and companies have legitimate concerns about security, authenticity and the like. Many CEO’s are insulated and surrounded by legions of PR and Investor Relations troops – not to mention lawyers. I think the term “social networking” often gets in the way. Social and commercial don’t seem to go together. But I think it’s the networking that holds the power. All these so-called 2.0 web services are anchored by the same core principles: personalization; the importance of “influencers” (friend, favorite, followed, follower); instant, viral transmission of ideas and images; transparency and authenticity.
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