Chapter 3 Secrets of eSuccess and eMarketing:
In this chapter we will discuss the most important aspects of eSuccess and eMarketing, from proper keywords to place in your URL, your title tags, and for you to optimize your website and blogs. It’s all about the proper keywords, so the secret lies in the right keywords, this is the base from what to write about to the best anchor text links. Everything you do in your eMarketing, blogcasting, business promotion will be about these proper keywords. This is probably the most important part of your business, and if you just do this really well, you might even get lucky and get tons of traffic. Go ahead and read the bottom of this chapter to learn how and why?
Secrets of eMarketing Part 1: Keywords?
Yesterday, I finally made a decision to start this series and focus on the book, by discussing the 4P’s of Marketing, which we covered in the previous chapter. Why didn’t we do this earlier, you ask? Simple answer is, we just weren’t ready. We were trying to match our message with our target customers, which is easier said than done. Our internal debate is over, we now know what to call the book, which customers to target, and how we want to differentiate ourself. This background work is often the most ignored and most important marketing task, and it is called strategic positioning. Some times it can take months or years to get it right, but if you don’t get this part right, you will get everything else wrong.
By the end of this blog article, you will understand who your target customer’s are, how to find them. Most importantly, you will get top of mind attention, and hopefully hit their emotional cord and be known for the proper keyword. Just like Coke means pop or soda, Google means search, that is the use of proper keywords. We will help you decide what you want to be known for? Wow all that, after reading a few blogs, and this chapter?
To make the process simple, we have to answer simple questions . So that is why we are focused on eSuccess, a wholistic approach to your blogging, marketing, website and search marketing. The key to your success is the right keywords your customers are searching for to find businesses like yours. Some times it can take a long time to figure that out though, but easy to get started on the track. And finding the right keywords is the “secret” to your eSuccess and eMarketing, Google and the internet of today do make it easy.
The world Secret is so over used right now, because of the movie “The Secret”. It is a bit controversial because it made achieving success easy. Therefore The Secret brand is successful and a bit overused at the same time. Believe it or not, it actually has meaning in our conversation, of branding, emarketing, and eSuccess. It’s such a great brand, it’s actually being searched for on the internet quite a bit to target self-help and the personal development industry. So a part of us wants to take advantage of this new world created by it, and use it in our book title. But, the other part wants to be original, and use the word “Key”, as that is more us. So we will be us, and blogcast your brand is the original us, and we will use (The Secret to your eSuccess and eMarketing) in our title sub-heading.
As we do like to unveil the industries hidden secrets, not to mention, we love the Movie. As many fans of the movie found out, knowing the secret is not enough, you have to do the work. And, that is the same here with the proper keywords for your business, it is not enough to just know them. You have to follow our marketing, SEO, and blogging advice, and blog about them every day or as often as you can. What? The secret to your eSuccess is as easy as blogging? Well yes, but I have to spend a lot of hours explaining this to you in detail, with specific examples, and show you the results of why it is so. Otherwise, you won’t believe me, will you? Than and only than, your pragmatic side, will understand the world of Search Marketing.
It’s too bad, that you can’t buy the DVD yet, we actually started it already but these things take a long time. Yes we did start it, and we have to finish it, but it’s not Hollywood style and not-dramatic enough, yet. How exciting can blogging, SEO, eMarketing and eSuccess be? Till than, you are stuck with stupid looking text, no famous actors, no music, and no dramatic productions. But you might tell all of your friends and invite them to blog on MyTypes.com if our book helps you, and it will. And maybe, just maybe, our specific advice will help you promote your business and gain more customers? It will, if you do some basic easy work.
It’s all in a word as they say, “Secrets” or “Key”, or “Naam-Hindu for God and Om” and “Jesus”, “Allah”, and “Jewish”, these words mean so much. The Keywords we choose to target our customers and define our business are as important as our business process, product or even us, especially online. The keywords or words you choose to target customers for your business are everything, these are words people are searching for millions or thousands of times a month. These same keywords are used to find everything from customers, products, suppliers, you name it, the world of marketing and business is super dependent on Google and the major search engines. So pick the right keywords to target, and name your business, and that is what the search engines will define you as. That is why “Keywords” are the key to your eSuccess, eMarketing, SEO, and search marketing.
Why and how do large companies and smart people usually get to the top, not just the top of the search engines? The successful people understand strategic direction, they know who they are are, and they target the power of words, the right Keywords!
To tie it back to this world of “The Secret”, it really is simple you have to use the keywords, the keywords people are searching for, not what you think they are, what actual Google Adwords Tool verified keywords. It’s as simple as doing a lot of research and validating what the right keywords are, Google has the info, and it is willing to share it with you, as it wants you to advertise on their network. So why is the SEO industry so secretive? It’s not that hard to find the right keywords, and rank high for them, they just want you to think it is. Isn’t that what techies do, they hold things a secret so that they can feel important, eeks–I really don’t like that. It’s not rocket science, but it is very very important that you do the exact work. Everything you do in search marketing and eMarketing, and eSuccess has to do with the most appropriate keywords for your business. Believe it or not, all blogging platforms not just ours are your #1 SEO tool. Because search engines want to provide proper content, and if you write a lot of blogs with proper keyword, you will rank very high, on some important keyword. You never thought it was that easy, hunh, well check out any great SEO they will have a blog won’t they? Imagine that, all this for a 4 letter word, well it can be very difficult if you don’t know what you are doing. Our job is to make it as simple as writing blogs, with the proper keywords. It’s easy, but it’s hard work at the same time, later we will explain about anchor text links, which have to do with blogs too, but that is in another chapter.
So what are the proper keywords for your business? This process of fully understanding the ramification of all aspects of your business target customer and their searches is called key word analysis within search marketing. Can you believe some companies charge up to hundreds of dollars for doing this for you, and/or sell you expensive software tools that are free to most SEO search marketing firms by Google, Overture, Yahoo etc.
It isn’t enough to know your keywords, but you also have to know their search volume traffic by Google. Yes, Google, and only Google at this point. Sorry MSN Live, and the other search people, you are not driving the new economy yet. Google is the search marketing king, please don’t waste your search marketing dollars on most SEO Tools, if they are not free don’t use them. Also, don’t do any thing, well spend money on a SEO Services company, or search marketing agency or search marketing firm, until you are done with this series. Simply said, MSN, Yahoo, and all others just don’t have the traffic and web tools for the market research right now. If you are in the midst of making a SEO services company decision email me, and I will give you my 2 cents object advice. I am trying to be a third party analyst on giving people objective advice on search marketing firms. Therefore, I will write about them quite often in a blog.
So after the proper “Keywords, or Keyword”, you will need to focus on competition of advertisers and their search results. The secret unveiled of right keywords is not just not enough, as you already know, it is hard work getting to the mountain top. So if you expect it to be super easy, you may go home now. But, we do make it as easy as blogging. The key is you have to do it every day, and promote your blog, and write with real important content of proper keywords. You may have to work less if you use MyTypes.com blogging platform. Because we do a lot of this for you.
Sorry, but I had to cut this article in half, 4 more paragraph had to move to part 2. So to summarize, you need to find the proper keywords for your business and do a keyword analysis. Remember, if you don’t plan for your eSuccess and develop a plan, you won’t be successful. I heard this from Anthony Robbins back in 1992-3, in Minnesota. If you don’t plan for your success, you plan to fail. So the first thing in your plan for eSuccess is a keyword analysis. Come back tomorrow and we will go in to it in detail. If you want to get ahead go read up on it at our SEO tools area at LinkMint.com.
Secrets of eMarketing Part 2: How to choose proper Keywords
It can take decades to build a brand, but we don’t have that much time, so let’s do it today. It took me over 14 months to crack Google top 10 for keywords “Seattle Real Estate” back in 2004. My traffic doubled and tripled in days, and i was already in top 10 in Yahoo and MSN at the time, wow, that is the power of Google. So months later, I learned the power of contextual linking, even from our own internal pages. Learning these skills with painstaking ways, and countless nights of waking hours, but hopefully you won’t have to.
Follow the key to your eSuccess, blog almost every day, with the proper keywords, don’t trick anyone, just use the best keywords for your business. The topic here is to find those keywords this is something you have to do at least once a month.
Stop learning Google’s SEO rules of what not to do, read pages and pages of SEO books, Just keep things simple, ADD VALUE don’t try to trick anyone. The best way to keep Google and search engines happy is to provide great content for readers. What I am saying is “Google rules are very important and you can avoid them all, if your main mission is to provide great content” And, the word will get out that no matter what your page rank or link popularity, it’s still about great content via blogging.
The experts such as Problogger are saying it, just stay focused on providing great content for readers. Great blogs content and a targeted keywords with impactful blogging will win you the most respect and rankings from search engines. Rand Fiskin from SEOmoz.org and Darren from Problogger.net have recently talked about the same track of blogging and power of focused blogs.
They are two of the most respected people in the industry and I have been reading both of them for a while now. Actually Darren talks about forgetting about Google’s Page Rank, and just build a better blog. Rand in his Linkerati article essentially says the same thing, and talks about targeting the connected/viral group on the internet. To make this technorat more common, I would like to call them the industry insiders, the techno-geek, the Nerd-herd. Really, Well yes, most of them are my friends and I do fall in to this category myself. So here are two things you might want to think about always:
1. What are the most important keywords describing your business?
Second part of that is you need to find 5 keywords related to that as you will target the less competitive ones first. You should go to LinkMint.com and check out the keyword numbers in our SEO tools, and of course Google too, at adwords.google.com, but finish reading this chapter first.
2. What is the emotional solution you provide?
This is what your brand should encompass. If you don’t know what a brand is, please do research on that subject, it’s a fascinating science. But here is quick over view. You need to come up with a couple of emotionally charged words, not just keywords to be in the URL. This is where I see people make the biggest mistakes in Marketing, they think they want to be known for that keyword, think brand people, Brand like Coke, Miller, Harley what? For example when you think of bottled water, us old timers use to think of “evian”. Now when you think of bottled water, what do you think of? AquaFina comes to mind, Dasani comes in mind, actually I could not even think of how evian was spelled any more. You want to pick words or brands that people will remember once they make the connection with the solution you provide. A better brand example maybe “YouTube” your television, “MySpace” a place for friends, “MyTypes” the key to your eSuccess”.
So there are some tactical Keyword search guidelines for using our LinkMint SEO Tools, and you can essentially do the same thing at adwords.google.com. And once you have decided on the top 10 keywords, use the Traffic Estimator tool within Google Adwords, after logging in to your Google account. We actually prefer the combination of both, the adwords external tool to get an idea, than after you have picked the top 10 keywords, to go to Traffic Estimator validate the traffic/clicks you would get.
Google Adwords Keyword Search Tool simple steps:
Step 1. Go to http://adwords.google.com Do Not Log in to your Google account, if you are logged in, log out
Step 2. Click on the center of the page where it says “Get Keyword Ideas”, blue text links, as shown in Graphic.
Step 3. Make a list of ten keywords, right them down in a note book or piece of papers, you will use this to draft and validate actual numbers after you log in.
Step4. Login to Adwords.google.com, if you don’t have an account, create one. Once logged in, under “Tools” click on Traffic Estimator, which is on the bottom of the first row.
Step5. Type in all 10 of your keywords, one at a time, check out the possible traffic by reviewing how many clicks your keyword might generate per day. Hint, do not pick regions or price for your keywords, until you know there are hundreds of clicks per day. If your keywords don’t get enough traffic, find keyword phrases that are shorter and may attract more customers. For example, if you are a “Silver Cross Jewelry” designer, if “Silver Cross Jewelry” only provides 5 clicks a day. Try “Silver Cross” or “Cross Jewelry“, finally “Silver Jewelry“, and “Jewelry“. It’s good for you to know the size of the numbers. Obviously “Jewelry” and “Silver Jewelry” are going to be very competitive, try to be realistic and specific. This allows you to make sure you are attracting the right kind of customers. Also, if you try to go for major keywords such as “Silver Jewelry” and “Jewelry” you may get discouraged, as most websites that get ranked for those keywords utilize professional SEO Services firms.
You might get lucky, and get a ton of traffic for your business. I don’t want to discourage you, and If you are just starting out, it always helps to give yourself some time to rank and learn. It’s very important that you set your expectations low when first starting out. Also, there is a great book called the Longtail, and the long tail effect says that you should focus on specific phrases and strings instead of one keyword. I always recommend that you SEO for keywords such as “Silver Cross Jewelry” first, this will actually help you SEO for all three words, and actually all three combinations. I don’t want to get side tracked here, so we will conclude that picking the best combination of keywords is the most important part of your eMarketing, SEO, blogging, and eSuccess plan. How do you get luck, get the exact URL of a search phrase that people are looking for. For example, our friend owns a “WeddingPhotos.com”, he is #1 on Google for “Wedding Photos”, which is the business he is in. He knows very little about SEO, search marketing, but he was smart enough to get the URL years ago. You can still get great URL’s today, we just got “neuJewelry.com” the other day.
Step 6. Now pick the top 5 or top 3 to focus on, as you start to promote your business.
Our LinkMint Keyword Search Tool – This tool along with many others, has great uses in selecting words for your URL, your site topics, and applying keywords in general text. This tool uses results listed in chronological order from yahoo search marketing and google page results to give you an idea of what people are searching for on the internet (yahoo) and how many sites are already listed with those keywords (google), thus allowing you to create your keywords accordingly. The results for the Yahoo Search Marketing lists how many searches took place on yahoo in a given month for the searched keywords. The Google page results show you how many pages that are listed in google for the searched keywords. These two searches are important because you can make a comparison between what keywords are being searched and how many pages list those keywords on their site. This comparison will help tell you how much competition you can expect.
Choosing your keywords, some helpful hints – this is an important step in SEO for your site, Do your market research!!! Who are you competing against for page rank? What keywords are they using? How many other sites also list those set of keywords? What keywords is your target market searching for? Those are all basic things to consider when choosing keywords. An excellent scenario would be to have keyword that are searched frequently relative to your results but have a relatively low amount of pages that are using that set of keywords. Also don’t restrict your self to single words use “key phrases” in the same way. After you have determined what keywords / phrase you would like to use. Plan where you will use them. If you have not already chosen your URL try to get a URL with your top keyword or words in the title. If we were in the car business we would all like to have cars.com from a SEO perspective, but that is obviously not possible. You may not get localCars.com, but how about localusedcars.com or newandusedcars.com, be creative there are tons of combinations to choose from.
Besides the URL, and even though you have the proper keywords, you need to place your keywords are meta tags.
Secrets to eMarketing Part 3: The most important Keywords, in the Meta Tags
Keywords in the Meta tags – The meta tags tell search engines about your site, through three main tags, although there are others. Title tag, which is the most important, description tag and the keywords tag. It is important to use some keywords in the title tag, but you should do this in a clever way to make sense to a human reading the text. This tag does exactly what is says, shows the title to the site.
The description tag describes the site in a short paragraph again use some keywords but make it readable to a human. The third tag is the keywords tag. This is simply a list of the keywords that you would like to use for a site, separated by commas.
The following are some general rules of thumb:
1) List the keywords you wish to get ranked on more first, and less important keywords later.
2) Don’t use keyword excessively in the title tag and description tag.
3) Don’t repeat keywords more than three times, or key phrases.
4) The length of the title tag should be between no more than 65 to 70 characters.
5) The length of the description tag should be 147 to 155 characters more than this may not be accepted by the search engines.
6) The length of the keywords tag should be about 200 characters, get as close as you can to that number. Some sources say that the keywords meta tag is not used by some search engines, the speculation is that Google does not. While this may be true for some search engines go ahead and use them. The search engine algorithms change with time and this is still a somewhat useful tag with other search engines.
7) See more on the use of tags by checking out our meta tag generation pages and Robot text page Tips for using this tool @ www.Linkmint.com
