13th Aug, 2008

Alt attribute Vs. title attribute in links and images

The title attribute vs the alt attribute which is the better choice for SEO? most individuals in the SEO arena know about the importance of the alt attribute for images. It describes what an image is to a search engine and is useful in creating better accessibly for text based browsers by providing information that make contextual sense instead of completely ignoring the image.

The title attribute is used to hold the “tooltip” in a link or image.

Title attribute in a link: <a href=”http://linkurl” TITLE=”LINK TITLE” />
Title & Alt attribute in an image: <img src=”/path /to/image/image.jpg” TITLE=”LINK TITLE” ALT=”ALT TEXT” />

compare the alt attribute to the title attribute you can see that both provide information, but which one is more useful for SEO? Aaron Wall from SEO book has written an article where he relays his experience with alt and title attributes. His assessment is that that alt attribute is weighted more heavily than the Title attribute
read Aaron Walls the full article in context.

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