The hype cycle around Twitter rose to the top of everyone’s attention last week. Especially with the competion of the most followers won by Ashton Kuthcer, beating out CNN with one million followers first. In the recent months, I may have written an article of two about Twitter and it’s Live blogging. I have not been a huge fan, as I love faceBook and Twitter is too one dimensional at best. However, I do love the name, It’s the best name to come along in a long – long time. A great brand name can also make a website very popular. And, “this happens to be major reason for it’s popularity” as mentioned to me last night by a media planner for one of the largest Interactive agencies in the world. He goes on to say that his company told him and his peers to start using it to spread viral marketing. While they are using it, He however prefers faceBook as do I.
I do believe Twitter has promise as a live search and information service. I also have talked about how Google needs to watch out, and how Microsoft needs to buy it, not later, but now. The longer they wait, the more it will cost. Regardless of who buys it, they need to leave it alone and let it do it’s thing. In Microsoft’s case, they should extend their search engine on it, no matter what it’s called. They need traffic and cool brand association and Twitter will provide that.
I have been reading some great articles about the best uses of Twitter, and I can certainly say that it’s not fully tapped or utilized for this yet. Twitter is about live blogging and instant information broadcasting. It will soon become the instant information source, surpassing Google, CNN, or anything else. One of the best things is that it has a large commercial application for large brands to provide a platform for their message to their prospects, clients and users. As we wrote in my book and our tagline for the site MyTypes.com was, Blogcast your brand. So it really is the fastest way to blogcast your brand. FaceBook on the other hand may help you with much deeper development of your community and client base.
What’s really interesting about Twitter, is the fact that it truely can democratize information as Google has started to do. Here is a great article from eMarketer about the numbers of Twitter, and yes why it’s worth tweeting:
“Twitter lets people know what’s going on about things they care about instantly, as it happens,” Evan Williams, Twitter’s CEO, told The New York Times. “In the best cases, Twitter makes people smarter and faster and more efficient.”
A survey of Twitter users from MarketingProfs backs Mr. Williams’ views. On a scale from 1 to 5 (with 1 for strongly disagree and 5 and for strongly agree), the phrase “I find it exciting to learn new things from people” averaged a score of 4.65 and “I value getting information in a timely manner” averaged 4.58.
“Above all, people on Twitter are truly motivated by learning new things and getting information real-time, as it’s developing,” said Ann Handley of MarketingProfs. See full aticle here