Sometimes, Advertising is simply more fun.  It will not only sell more cars or your products, but could be a great SEO or a viral Internet Marketing tool.  And Super Sunday this year was the best as far as Ads are concerned.  One of my favorites was is the Hyundai Ad.  I have been a huge fan of Hundai and their Ads of late.  Check this one out, LOVE IT.  It makes the SEO and Internet Marketing book top lists for it’s effectiveness, creativity and shaming it’s competitors.  If I was in the market for a car, I would seriously go test drive it, even though I am Volvo person:

Find more videos like this on AdGabber

Yahoo just made a bold move to add video and image ads in their search advertising results.  I think it’s a brilliant and bold move for them to stay fresh.  I also believe that Carol Bartz, the new CEO of Yahoo, is an interesting and confident woman who is wonderful choice for Yahoo.  Here is the link to article from NY Times:  http://www.nytimes.com/2009/02/19/technology/companies/19yahoo.html?_r=2&ref=technology

As we all know that for marketing to effective, marketers have to stand out.  And video and image ads are a wonderful way for the big national advertisers to do so.  You can learn this and other smart and free Internet marketing advice in our marketing book.  We not only cover how you should be blogging on a free blogs platform, but do smart SEM and internet marketing including Social Networking and social media marketing.  Enjoy!

We write a lot here about SEO, Search, and Social marketing.  And, this is all in the field of Internet marketing, and our marketing book always focuses from a perspective of blogs and how they help businesses promote themselves on line.  We all know that if you can get your self ranked high via SEO, that is the best thing you can do, but if not you have to advertise.  And if you can figure out a positive ROAS return on ad spend, you should do more of it.  So if you selling a product and make $10 net profit on each product, there is nothing wrong with you spending $0-$5 in my mind or in my marketing book to increase your sales, in fact, I don’t talk as much about internet Advertising in my marketing book as I should, but Advertising is essentially how most companies market their products.  My focus is Blogs and social marketing for internet marketing. 

There are many different forms of advertising and Search Marketing or buying keywords is the best by most people’s standards.  I also write in my marketing book that MSN  Ad Center is a great way to have lower cost for clicks, so all SEM experts usually utilize that avenue, obviously Google as a ton more traffic.  But don’t forget about AdCenter.  SEO, and blogs are free and can be great, but in Internet Marketing Content Ads or Contextual Ads are a great way to market your products and have lower cost of clicks.  Most people (newbies) don’t understand what they are.  So here is a quick overview and why they can be better than Search Keyword advertising.

Content Ads or Contextual Advertising is advertising on non-search result pages.  It is using keywords to target advertisement on everything but search results; such as blogs, emagazines, news articles, basically anything that is a content page.  And, almost always they are matched contextually by keywords.  So you can advertise on 200,000 sites in the Google ad sense network or on all MSN pages or Yahoo pages via the content ads feature of their SEM ad buying tools. 

Content Ads or Contextual ads are usually not as good for conversion, and therefore usually have lower CPC (cost per click), this is not always the case but usually.  And, this is because most advertisers who advertise on Search engines tend to not advertise on Content Ads part of those SEM tools.  So less the competition the lower your bids and more your ads can have a high ROAS (Return On Ad Spend).  Search engines also know this, and the impression volume is usually much higher, so if you are trying to build and use your brand name, this is a great way to build a brand too. 

It’s a much cheaper way to build a brand and get some conversions so in my humble opinon, Content Ads if done right are a better tool for your internet marketing.  Don’t be afraid to buy our marketing book on Amazon if you like what I am writing.  I am also giving away the marketing book for free so you will do that.  But, I do work as a consultant full time at one of the top Internet companies in the world.  Yes, you can guess it if you read my blogs enough or know where we live.  Best of all, this article was incepted with the smart content from a panel at SES from SEOMoz.  Enjoy here is the link to the great article on Content Ads;  http://www.seomoz.org/blog/getting-traffic-from-contextual-ads-ses-san-jose

For those of you wonderting why we don’t blog as much as before.  We are simply too busy with our full time jobs and raising our family.  Thanks and best wishes!

I don’t have to tell anyone in college, recent graduate or in the Internet/Technology business that the faceBook is really hot.  But in recent days, weeks and months it has caught speed in my 40+ high school community in Minnesota.  Meaning, the middle aged non-techies are starting to get on it in huge numbers.  And in fact, I am actually spending a lot more time on it myself.  Communicating with friends and connections of the past.  It makes one to many communication possible, and who doesn’t want to know what is going on with your friends.  This is an easy way to stay connected with close friends, and people who we like or admire.  Yes, there are people we admire or want to see more off.

There is even a trend of defriending someone, based on NY Times article of last week.  I actually had done that for the first time with someone a couple of weeks ago.  And Yes, faceBook makes that feature confidential, so you don’t have to broadcast that you are no longer friends.  On a separate note, I even heard from a friend that his SEO value of his site goes up based on his facebook fan page.  Wow, faceBook an SEO tool on top of a Social Marketing Tool?

Here is the link to the article that faceBook is HOT and will surpass MySpace in the US in upcoming quarters.  I believe it already has a higher Alexa ranking and has more users internationally I could be wrong.

http://www.mediaweek.com/mw/content_display/news/digital-downloads/metrics/e3i0d287909ecf291eb6f22a340438747b7

Here is  a great article on Enterprise SEO and In house SEO, more on the specifics later, enjoy:

http://www.techcrunchit.com/2009/02/05/seo-at-the-enterprise-level-a-major-flop/