So I am reading this wonderful resource for internet advertising and marketing, called iMediaConnection and the top headline for today uses the word Sticky?

Ok, I have been around since 1999, well on the web with an Internet business of 1996, but who is counting. The world Sticky for websites is so outdated, I decided to not only not read the article.  I decided to write a blog about it.  Why, I think people who use outdated words like that are obviously outdated and should not be read.  So that is my one and only point.  I can stop now and start promoting our heaters or our free blogs or marketing book or something and stop blogging about it, right?  Well no, not yet.

I do want to explain what he means by the word “Sticky”?  Especially for all of you that are constantly trying to SEO and maybe SEM and definitly market their websites.  How often do we worry about getting our clients to our websites that we forget about having them stay there or come back?  We want repeat visitors not just unique first time visitors.  If you use Google Analytics we talk about things like bounce rates etc.  What are all of these advertising keywords and concepts, what do they mean?  They all trying to have customers stay in the modern day store (your website).  More tips on the subject later, got to get to the gym.  But here is a tip before I leave.  Give them valuable and fresh content often, they will come back for it.  Hello, is that rocket science?

A hot new ad product that sells keyword links on publisher site is hotly contested and violates Google policy.  So be careful to sell links on your sites, don’t do it in my opinion.  If you see all of the links to our sites, we SEO our clients or our own websites and provide relevant content in each area.  For example, If I am going to link to the Keyword “Heaters“, we own GreenIsBetter.org our heaters site.   For the record, this is why setup a free blogs platform, we want you to write lots of blogs and give your self plenty of links.  Blogging good, selling links bad, don’t buy them either.   Click here to read the TechCrunch article on Inlink

Google also recently launched SearchWiki, Click here for the GoogleBlog or watch video below:

Behavior Targeting was considered one of the many hot trends of 2008, especially for Display Advertising.  But this was also the year that saw privacy groups and the government challenge the Internet Advertising industry.  My personal opinion is that no matter how valuable BT is for conversion, if it has a perception issue it won’t work.  And, BT certainly has consumer perception issues, as most of you know through our SEO and SEM talks that consumer is always king.  I give credit to the Display Advertising industry to work on different types of targeting to increase conversions and performance.  But, BT is just too controversial.  To make matters worse, most Internet Advertising companies follow the self regulatory body set up by the industry, and it’s head is leaving to focus on privacy issues.  I find that very interesting.  Here is the full article announcing his departure and the full Behavioral Target dilemna:

BT Self-Regulatory Group Exec Gives Notice

J. Trevor Hughes, executive director of the Network Advertising Initiative, a self-regulatory group for behavioral targeting companies, will depart at the end of the year. The Network Advertising Initiative has not yet named a successor for Hughes, who became the group’s first executive director in 2001. In one of the last initiatives under Hughes’ watch, the organization intends to release updated privacy principles next month, marking the first overhaul since the NAI formed eight years ago. Hughes also is departing the Email Sender and Provider Coalition, where he was executive director. He said he intends to work full-time at another group, the International Association of Privacy Professionals (IAPP), where he also serves as executive director. “It was becoming more and more challenging to provide the level of leadership necessary for all three organizations,” Hughes said. “The IAPP is really a great success story and I’m delighted to focus my efforts there,” he said. He added that IAPP–which boasts board members from major corporations like Procter & Gamble and Walt Disney–has grown to include nearly 6,000 corporate and individual members in 34 countries since its launch in 2000. Hughes’ exit from the Network Advertising Initiative comes at the end of an intense time of scrutiny in Washington about online advertising and privacy. Lawmakers this year held at least three hearings about whether some online ad techniques violate Web users’ privacy. In addition, the Federal Trade Commission has been investigating whether behavioral targeting–or tracking users as they surf the Web and then serving them targeted ads–compromises users’ privacy. See Full Article by clicking here…

I just watched this video from CNBC’s Advertising segment, can’t believe the anchor women knew about SEO.  That is a very smart Advertising women, maybe she read my marketing book?  Enjoy the Video, world is not falling apart, I think things will only get better from here!

Click Here to Watch Advertising Video, This one is for Advertising as a whole, they don’t let you embed it kind of silly!

Another Video on Internet Advertising, not just Advertising! 

While it may seem that all of the world is coming to an end with current economic crisis, Internet Advertising is still a hot trend.  Why?  Because in Internet Advertising, especially in search advertising, but even in display advertising, the key is that advertisers can measure the performance unlike any other. And by in large Internet advertising allows the advertiser to lead directly to sale, not just build brand.  Some smart advertisers do you TV and other media to drive traffic to their website, but they are usually more a brand building play rather then a pure sales play.  Why is the keyword above “Advertising” linking to Advertising.Microsoft.com ?  I am doing an experiement to see if I these links will help that site rank higher from #12 to #9 or higher for the keyword “Advertising“. 

Here is an article from our Marketing book and from this past summer, enjoy:

The Online Ad Market size – SEO market size too?

The Online Ad Story in a Picture – Bits – Technology – New York Times Blog

The article above from the New York times discusses the trends and facts of the Online Advertising numbers, Why? The talks of Yahoo and MSN is not just important to SEO Services people, but to all advertising and marketing people. Here is a quote from the article, we are covering this as the SEO landscape will dramatically change if Microsoft and Yahoo combine.

“Of course Google is booming and the traditional portals are struggling. But the numbers are stark: Last year, Google’s advertising revenue of $6 billion was roughly the same as that of Yahoo, AOL and Microsoft combined.

Google’s growth is slowing, but it continues to be a juggernaut. EMarketer estimates that ad revenue at Google will increase by 32 percent this year. That makes it the only one of these four companies that will grow faster than the ad market as a whole, which is estimated to expand by 23 percent this year. (To be sure, the uncertain economy makes any predictions especially suspect this year, but the relative trends appear stable.)

So as we try to second-guess the mating games of the big Internet companies, this graph raises the question: Does combining two past-their-prime giants that are both losing market share really solve any problems?”

The reason we are covering the recent news about the Microsoft and Yahoo is that this combination could greatly impact your SEO, SEM, and Marketing strategies. The combined search advertising and organic results, if that is what the solution will be, will be difficult for most small marketing people to ignore. Large marketing departments and advertisers do advertise on Microsoft and Yahoo, not just Google. They could quite possibly be the driving force behind another big option, not just being too dependant on Google. So our hypothesis is that a bigger advertising network other than Google is needed, and we support Microsoft as we are from Seattle.

As always we are just trying to provide you simple information for marketing your blogs and web sites. And, mixing in some shameful self promotion of us and our SEO services clients and marketing products of our strategic partners. Reminder, that is why I like blogging so much, and we created this free blogs site MyTypes.com. We found SEO advice all over the place, but we wanted to provide people a blogging tool, that would them actually SEO their blogs and websites. That is also why we finished our Marketing book, about the power of blogs for SEO and search marketing.

So we are going to plug in our web design St. Louis client, ArtWorksDesign.com, and we are also launching a sister blog at MyTypes.com/WebDesign where we will talk about the web design techniques especially as far as they relate to SEO. Last year we launched, GreenIsBetter.org for the energy saving infrared heaters, and air purifiers by Steril Air purifier. We think the web design blog will essentially lead to a portal or blogs or forums of sorts for SEO savvy web design topics. We have incorporated our end to end SEO and blogging techniques in our marketing book, so this should just be a continuation of those topics, only with more focus on web design.

As we started to sell SEO services a few years ago, we knew that we had to work with third party web design firms. The owners of the website simply did not have the capabilities to make the small changes needed to SEO the site. These minor changes have to do with proper Meta Tags, content and footer links. The majority of the web design companies now days know the basics of SEO, but SEO Services provide a lot of off-site services such as content and link popularity assets. This is why most companies large and small need to use an SEO services firm. Usually off-site SEO work will yield better results faster, once the basics are done. But, that is coming from Internet Marketing experts at MyTypes.com, we did write a marketing book on blogs, SEO, search and Social. But how well do we rank, you ask? We are only ranked top 10 in Google and other search engines for very competitive keywords, such as “Create a blog“, “Blogging”, “Free Blog“, “WordPress SEO“, and we are usually ranked #6-#13 for “SEO“.

I have always assumed this, but did not why and to what extent.  Read this great article

The disturbing inaccuracy behind Google Analytics