B2b and B2c Marketplace for your small business?

January 30th, 2008 by admin

As some of you know we are building a b2b marketplace, with B2C capabilities(Business 2 Consumer) online marketplace, we are doing this as we don’t see an adequate or cost effect Marketplace on the market. 399391_52501071-sxchut-for-photo-blog-online-marketplaces.jpg Please don’t tell me about Craigslist, it’s too frivolous and most professional businesses need better tools. Also, do you know why we have more pictures of women than men on our site? It’s because women do more shopping than men, and that is why they are also used more in online marketplace advertisements. The main reason we are doing this is to promote our small business community. Just to be self-serving as all businesses should be, we want to promote our trading business community and 401398_75652317fromsxchuphoto-blog-for-online-marketplace.jpg Barter system at ITEX.com. Why? We think there are significant advantages to joining a barter network, the main one being attracting new customers, and getting rid of perishable inventory such as time related products & services such as Hotel or rental vacancies, Lawyers having fixed employee cost, but not enough billable clients, etc. etc.

The biggest problem to promote our barter system @ ITEX is the lack of awareness of how Barter works. We all can immediately see the value, but how does it work today? A professional barter system is not just a swap meet, it’s a trading business community of professionals. But, most small business owners just don’t know the value of Barter, because they have not been made aware of how it can help them grow their businesses. Bartering has been around for a long time, but don’t make my word for it, even the ancient times of India:-), Ok, I just wanted to add a word about India, as I had this picture. Business-photo-blog-barter-small

There are actually fortune 500 companies, not just small businesses that barter for goods and services, and in the IT and NYC finance world, I have heard the term called soft dollars. The key is to not hide the transaction report the sales as sales and costs as costs, and pay the IRS it’s dues, keep The Uncle happy:-).

Enough about barter for the moment, let’s talk about our b2b and B2C marketplace, and the lack of features available in most online marketplaces today. 424777_emilie_goes_outside_182sxchu-photo-blog-online-shopping.jpg Here are some of the features that are missing:

1. Missing a professional low-cost or free online marketplace, that attracts huge consumer based. You have eBay which charges huge fees, but it’s really an auction site and it works well for sellers but not buyers. Amazon is all about them, they charge even more, and Yahoo Stores has too many technical issues every Christmas season.

2. Most online marketplaces that are free, are not professional and don’t offer the tools and social business community tools that sellers and buyers really need.

3. Customization to represent the brand of the seller is missing, especially within the eBay stores or Amazon, they will charge you to set up a website or web store, but in their online marketplace, they are again all about them. Yahoo stores is much better in this category.

4. The ability to provide SEO and optimized content to promote the sellers stores is done in a limited fashion, almost by accident. The Yellow pages companies have started to go down this road, but they don’t have any significant value in the local SEO tools, all they have is the advertising dollars.

5. Online marketplaces are going towards allowing their client businesses advice, tips, and news letters, and some blogging tools. But a true collaborative social networking community is at the moment separate than the shopping. As we know shopping is a social activity, especially for women, any men want to debate this one? 686180_portraitorilon-wifefromsxchutphoto-blog.jpg

As you can see their is a lack of a professional businesses online marketplace. Our goal is to come from the business community tools perspective and provide the businesses not only the ability to have classifieds and online marketplace, but a large consumer base based on our SEO capabilities of each product and profile listing of each member. So to say this in a light manner, we will build the SEO in the store, so that the members will get more traffic than their own websites, why should Amazon, Craigslist, and eBay be the only ones. Our online marketplace and small business community will get results to help each and every entrepreneur.

Posted in businesses, Online Marketplace | No Comments »

How to attract profitable customers?

January 28th, 2008 by admin

This may be the most important question any business has to answer. But in my opinion it’s not enough, it’s important to have profitable customers.  Some of you SEO for clients, some of those clients I am sure you wish you could fire?  And if you had enough profitable clients, you probably would.  I learned that lesson long time ago when I worked for a large company, but as a small business owner, it’s been hard for me to deal with. But, as I have fired a client or two, the key is to not worry about firing bad clients. It’s getting enough profitable customers, so you have a successful business.  How do you do that?   Well SEO is a great way, probably one of the best ways, so is Barter, but we are biased.  As, we seek active buyers as SEO consultants. We never push via email or calling or bothering people, read the Barter article below, but here are my 5 points on attracting profitable clients:

1. Make sure you have more than enough clients, this will always help you price high, as you will never ever be desperate, easier said than done. But, SEO well, Design well, and sell, sell, sell, or advertise, advertise, advertise.

2. Charge a lot, be known as the best, always charge a lot, this will make sure you will make money, and take care of your clients.

3. SEO, well Duh, but SEO for specific keywords, research your keywords well maybe even do some Google Adwords SEM.

4. Get more customers through testimonials, provide information, join an online marketplace like eBay it almost requires you to get Testimonials, focus on one to many marketing not just one-on-one, this will drop your cost of sales.

5. Automate your selling process, join eBay, didn’t we already say that, well we like eBay!  Not the other Seattle online marketplace, starts with an A–they are terrible and too expensive.  These marketplaces will promote your products, Oh yeah blog on MyTypes.com and Blogger, oh on WordPress.com too..Blogging as you know is the #1 key to online marketplaces right now, why, they all want to build communities, even FaceBook!

As some of you know that this small business blogs and blogging company recently partnered with ITEX, a Barter system. We are also helping to create an online marketplace for them/us to help small businesses sell and buy products on line. Well to my SEO surprise we got ranked #54 for online marketplace, in our first 2 weeks of focusing on this wonderful keyword, well maybe 3. I love the speed of our SEO, but I have been waiting for this for a while. Some times we have to be patient, as the results do come, especially with very competitive keywords. Our goal for the online marketplace is not just to help b2b companies but to help them create the best online marketplaces and sell more goods and services, in an easy and beautiful system. Well more on this online marketplace and small business community of ITEX later, here is the blog and an article on How a Barter System can help you attract more customers. It’s all about exposure isn’t it!

“Barter system can help attract new customers:”

I wrote a blog article earlier on how Barter can help you increase profitable sales. it got erased, we are moving servers and databases today. Upgrading for all the increased traffic that we have been getting. Increasing your profitable sales can happen, when you follow the secrets of the successful small businesses. They know that no matter what, they have to build a reputation that their customers adore and their friends recommend their small businesses. The article below shows how a professional Barter network can help you attract new customers. It’s an old article, but barter has been around for centuries, and it’s as old as business it self. By the way, the article mentions a Barter company called Bxi, you may be wondering what happened to Bxi, well Bxi is part of the ITEX barter company. The key to any barter network is the size of it’s business marketplace and the number of barter items available. If you check out our online marketplace by going to our new marketplace, you will love it. But, let’s get you to read the article on how to attract new customers first. We will discuss online marketplaces and barter items you can check by visiting our marketplace by clicking here.

Bartering system can help attract new customers – Pacific Business News Honolulu:

Posted in small business | 1 Comment »

Using Testimonials from actual customers to increase sales

January 26th, 2008 by admin

No matter what you sell, Testimonials have been the best selling tool. Either for any traditional business referral system or even an eCommerce system. People like to read other people’s reviews and ratings, hello did eBay and Amazon prove that?  At the heart of most business networking clubs and at the heart of any small business community, are a referral based network.  Most small businesses, actually big ones to, operate on personal references.

What is the best way to get a testimonial to show case credibility for your products or services?  If you have a product, easiest thing to do is to sell on eBay, second try Amazon if you have to, they have reviews for books, but other stuff too.   Do Not try to get your clients to write a review or testimonial for you, it usually is to cumbersome for them, unless they are willing to, if they are have them do it.  The easiest thing to do is to actually write it for them, make it factual, make it honest, keep it to 2-3 sentences, and send it to them in an email to have them approve it.  If they do, as they easily will, than use it on your website.  Voila you have testimonials, with this comes credibility.  Have you noticed comments on business blogs?  Those are testimonials as well, the more people that comment on your blog, the better your blogs look, and more credibility you earn.

Here are some actual testimonials for our Infrared Heaters online business.  We started to SEO our Infrared Heaters almost 2 months ago, for a while I was writing a better than eden pure heaters blog, way to much blogging for me. Well, GreenIsBetter.org is now a PR4 site, and the site is doing well.  Attached are real testimonials are of our Comfortzone Infrared Heaters, sold on our eBay account. We have sold many more of these on our website. In my previous life, my real estate websites Urbantango.com and XoomPad.com both had high visits on our testimonials page.

***This is a blog I wrote about our energy saving heaters in our other blog.

Hi Everyone, You have seen me blog a few weeks about our Comfort zone Infrared Heaters which we claim are better than Eden pure Heaters. These Infrared Heaters are saving our customers money on their electric bills, on their heating bills, and especially if they are using oil and gas. But don’t take my word for it, here are some of our customers from our eBay sales. We mostly sell these better than eden pure heaters at our website Greenisbetter.org.

These are recent testimonials:

Testimonials

I’m really loving my new comfort zone heater!
I love that it’s ultra-quiet and I especially love the quality of the heat that it puts out.
It doesn’t make the air dry and staticy like other space heaters that I’ve had.
My dogs love to lay in front of it and I have never seen them do that with any other heater.

The best part is that it’s really lowered my heating bill. I can see that by the end
of this winter, it will have paid for itself and some. It looks great too! I actually get quite a few compliments on it. I’ll be purchasing a couple more for my family for Christmas!

David Klein


I had another brand of Quartz Infrared Heater in my home last year. While I did save on my electrical bills, the heater was just too noisey for me and i only ran it in the living room. My new ComfortZone Heater is sitting in my bedroom. It turns on and off all night and i never hear a thing. The new electronic thermostat and the delay start feature I think were great improvements over my previous heater. Besides your extended warranty, the thing I like the most is the look.

Lesslie Scott

Here are some Recent Testimonials: We also sell a few of these items on eBay so that we would get Testimonials. Read why our products are better than Eden pure Heaters, don’t just listen to us, we hear that from customers who have both!

Nice heater ,fast shipping ,Good Company Buyer:0020110 ( 57) Jan-09-08 10:23
It was a gift and they loved it, saying they aren’t cold anymore. Buyer:galindor4 ( 17) Jan-09-08 07:30
FAST SHIPPING, GREAT PRODUCT, BETTER THAN EDENPURE, GREAT COMMUNICATION. A+++ Buyer:summertime2781 ( 23) Jan-09-08 05:30
Great EBay …. Fast Delivery A+ Buyer:chuckstain2000 ( 117) Jan-08-08 18:52
Nicely packaged and shipped quickly Buyer:tiltrack ( 5 ) Jan-05-08 13:27
Unit looks just like what i was looking for Buyer:motesah1946 ( 8 ) Jan-04-08 14:28
Great heater…..the kids love it. Fast shipper too! Buyer:tomhammer ( 262) Jan-04-08 04:40
Excellent product. Fast shipping. Easy transaction. Would do business again. Buyer:cronus68 ( 106) Jan-03-08 13:58
Delivery was fast, It does the job. And it is so cute Buyer:cathy6434 ( 19) Jan-03-08 08:36
Amazing…i can already tell a difference…. Buyer:bonz121 ( 20) Dec-31-07 19:59
  Great communication, good seller & product, would deal with again Buyer:mustang2162 ( 15) Dec-29-07 04:10
Contact and shipment same day Buyer:rzfanjimmy ( 18) Dec-27-07 08:33
Item arrived on time & in perfect condition, good prices Buyer:mushay ( 55) Dec-27-07 07:17
great seller, excellent communication, thanks Buyer:peter47hd ( 17) Dec-25-07 18:52
great to deal with A+ Buyer:dirtrace95 ( 429) Dec-20-07 13:03
Great person to work with! Thanks! A+++++++++++++++++++++ Buyer:coo24 ( 335) Dec-19-07 19:13
Great person to deal with! Great customer service! Thanks!!!!!!!!!!!!!!!!!!!!! Buyer:coo24 ( 335) Dec-19-07 19:11
Everything was as seller advertised…truly expedient service!!!!!!!! 5 stars Buyer:nelson388 ( 10) Dec-19-07 14:39
Received promptly and in good order. Thank you. Buyer:371g49 ( 163) Dec-18-07 09:51
good communicator, prompt Buyer:troclo9999 ( 2 ) Dec-17-07 15:19
  Good Ebayer! Good Communication. Fast Shipment. Thank you! Buyer:rettro96 ( 37) Dec-16-07 18:25
Outstanding ebayer! Super fast delivery! Excellent customer service!! Buyer:flyskiskiing ( 50) Dec-15-07 06:26
As described fast shipping A++ Buyer:brokedh ( 130) Dec-12-07 19:08
FAST SHIPPING GREAT EBAYER THANKS A++++++ Buyer:noonan99 ( 228) Dec-10-07 09:42
Heater works well! Heating an entire basement apartment in New England! Buyer:laketodd ( 232) Dec-08-07 03:23
good seller, works great thank you Buyer:funkymoonbaby ( 179) Dec-07-07 04:36
Fast & Smooth Transaction,Great Product,Great Ebay Seller (A+) Buyer:race-rock-2000 ( 750) Dec-06-07 08:43
Great communication. Fast shipment. Nice product. Thank you!!!!! Buyer:moonpiesb ( 72) Dec-02-07 13:33

Don’t forget to go to our Greenisbetter.org Infrared Heaters store, remember others think they are better than eden pure heaters, hope you got enough evidence.

Posted in businesses | No Comments »

My Life on a Pier: Tip #4 by Vipin Singh of MyTypes.com

January 25th, 2008 by admin

In case some of your are new to this series of blogs, we are comparing being on a pier to being out on a Limb (*where we are out on our own, taking risks, waiting for our ship to come in, trying to catch fishes, basically being an Entrepreneur). When I am out on a Pier, I am looking out, waiting to catch a boat, usually a fairy, I do live in Seattle:-). So this tip is about SEO blogs and Blogging, why do we do, how you can do it, and how to best promote your businesses. So here are top 10 reasons why all businesses should be blogging and must have blogs for SEO!

1. Blogging is a great way promote your message, and your businesses. Especially for SEO, as Search engines love blogs content as each post has a time stamp on it.

2. Blogging and blogs help you add content to your website easily, most blogs are very easy to use, and websites are very hard to add content too.

3. Blogging regularly adds up-to-date information about your products, your supplies, your customer testimonials, or whatever you want to communicate.

4. Blogs are the best way to create community around your store, your marketplace, and your customer base.

5. People can comment on your blogs, unlike your comments, and you can control your comments, which is better than forums.

6. Make it multi-media, most if not all blogging platforms all you to add photos to your blogs, and It’s very easy to add videos from YouTube etc.

7. Blogging platforms such as WordPress, Typepad and Blogger all have the best Site Structure and follow W3c standards. As mentioned before many times, Site Structure is the most important first step for SEO.

8. Blogging tools have many many features to enhance the web experience for users, which most companies cannot develop on their own.

9. Blogging platforms such as WordPress which are Open Source, usually have an amazing number of blog templates available for free and for purchase. We are talking thousands here folks, and the can help you personalize your website easily.

10. Blogging is like journaling and it’s fun, most people who blog often love it! The community of bloggers is an amazing force that is not only driving our businesses, but our political campaigns and decisions. The blogsphere and blogs are the #1 tool for most web 2.0 applications, and Social networks.

***As always this blog is sponsored by our small business community of ITEX, the Bartering System and b2bmarketplace. Also, Comfortzone Infrared Heaters which are better than most Eden Pure Heaters, and lastly Cross Jewelry by LoveRelic.com. And as always our true passion from small business blogs of MyTypes.com blogging platform.

Posted in small business | No Comments »

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