B is for Brand, not just blogging, and it’s more important to build a brand than to just SEO. We want to help you be successful, and that is why our tagline is Blogcast your brand! Branding is everything in marketing, that is everything of everything, after you have developed a great product. So what is a Brand, and why should you care? If you build your brand the right way, you won’t just SEO for subject matter keywords such as Jewelry, but people will SEO for your brand name, such as for “Blue Nile” for jewelry. How do you develop such a powerful brand name, especially on the Internet?

People will actually SEO for your brand name, as consumers will be searching for your name, to buy your product or service. And, your competitors will SEO for your brand name, no matter how much they try, you will always be #1 on Google for your brand! Right? Being searched for as a keyword that is your “brand name” is when you have really hit it big, and you than will be the target keyword for your category, and that my friend is the success of a brand and you will have arrived. We will show you not only to SEO blogs here, but to be unique, and to always use and reinforce your Brand name.

Back to, What is a brand and brand building? I am not going to give you a text book definition, because I am not going to refresh my memory with a text book. but tell you everything I have learned and simplify the knowledge of over 15 years. The 15 years come from real life Sr. level marketing positions with top companies and successful technology companies. Isnt’ that what you want, real world, real life experience, instead of text book answers? After receiving my business degree is in Management Information Systems, where one of my favorite subject was marketing, I started a food company, and had billionaires over for dinner at the age of 25 to buy my company. To this day that is still one of my top 10 achievements. I love the Schwan’s family, but The Schwan’s food company, sent me an offer I had to refuse, so I did, back on that lesson later. Be patient lad, there is a tie in to at the end of the book to the Schwan’s story of turning lemons in to lemonade.

My love and passion for marketing has never left me, I still love advertisements that make me laugh, brands that stand out and make you think, product branding that is genius. Marketing and product marketing are such an amazing and creative field, but require a lot of skill and market research, which I learned at Gartner and working with top Gartner clients such as Microsoft. Strategic Marketing and strategic positioning is not usually thought of as marketing, people usually talk about brand marketing or marketing promotions and advertisements, as marketing. Hence they miss the boat on it completely because they don’t understand the big picture. I say if you build a brand the right way from the strategy level, than brand building and SEO are easy. It’s not just about getting ranked at the top of the search engines, but to actually sell products and make money. Let’s never forget that brand building and SEO should aways be about increasing sales.

A lof of my friends in college and after were in the AMA, American Marketing Association, my passion and association never left me. I read Adweek and other marketing + business magazines for years as a hobby, and still love to look at brands with an Awe of success and wonder. My experiences have lead to me to create a few amazing and fun brand names that even Sr. VP’s at companies like Microsoft chuckle at. It’s all in a name as I say, thanks to Larry C, who’s nanny helped me develop UrbanTango.com, a real estate portal in 2003.  That brand is still admired in the Seattle real estate world.

I consider my self a Internet Marketing expert, a position which others may not argue with given my background and results in todays internet marketing strategies. Way back in 1999, I co-founded an Internet Company, Enthusiasm.com which turned in to Enthusiasm Technologies, that sold to a public company for $8.6Million, Metro One Telecom. Soon there after I founded another company that achieved $1million in revenues in it’s first 11months and $3.2m in it’s second year, Netisen Group, Inc. at Netisen.com.

We ended up doing business at Netisen with Microsoft, Safeco, Nordstrom, Premera Blue Cross, Amgen, and Fred Hutch Cancer Research Center. Now if you live in Seattle you certainly know about all of these brands. While working with all those brands added credibility to Netisen, it still ended up being sold for pennies on the dollar and us loosing millions. I bring this up as building a great brand can generate millions, but if business not taken care of properly, can destroy a brand.  Debacles of bad suppliers from China are starting to impact the Toy brands of today, and some very powerful toy brands are at risk.  A whole country China is getting a bad brand due to some bad suppliers.  Some might say unreasonably at the fault of the US brand or not enough quality control or regulations at both sides, I say, yes.   Remember the issues with Tylenol, and how criminals almost destroyed that great brand.  So experiences such as Enron’s have been around, that show us, that a great brand be lost in a matter of months.

So go slowly and be very strategic when SEOing or brand building, and be cautious of your business partners, great brands are developed over years not in a short time.  We can all go through a tough period, and your brand will survive if it stands for solid values of ethics, compassion, honesty and respect. Respect is earned not only by doing things right, but also by managing the things that have gone wrong, so brand building and credibility go hand in hand. This is what Internet Marketing 2.0, search engines have unraveled at an accelerating rate.

Getting ranked and high rankings in search engines such as Google can get your brand Quick Credibility with the consumer. Especially as their are millions of web pages out there, and if you are among the top 10, why you are a leader, aren’t you! Organic SEO and search results actually give you and your Brand more credibility and Equity to your brand than Pay Per Click ads can. Consumers don’t like being sold to, do they, they prefer to buy, but you already knew that! I am very proud of our #1 search result in “Create a blog”, and many top rankings. Our brand MyTypes.com was recognized by a friend of a friend recently. As I spoke with this in house SEO expert of a large media company Real Networks, she has an MBA from a major west coast school, so she is very smart, and said she had seen our site at the top of the search engines so she thought highly of it. Wow, but that should not be a shock to you folks, Google and other search engines can make your brand a International phenomenon in a matter of days. The key is not just to SEO, but to build your brand with this strategy in mind.

Back to us, we are #1 for “Wordpress SEO” which is why you are here. #9 on Google for “Free Blog“, #11 for “Blogging“, and the #37 for “SEO“. Wowsa, that high for SEO and we weren’t even targeting it, boy we are good. I am saying these things about results and above paragraph about my/our past success, to not brag or be self promotional, but only to add credibility for all those doubters with MBA’s or not.  I am sure some very smart people, will question my credibility, as they will yours or anyone who achieves success, especially in the public eye. In this world of rational reasoning, it’s not just what you know, what school you went to, but what have you done.  To me the best thing about being an American, is that we tend to judge people by their actions, not just their degrees, caste system, last name or wealth status of lordship.  In India, and other parts of the world, I am afraid it’s not the case.

At the end of the day, I will judge my success on how many people I can help with my skills rather than how many keywords I can get ranked on Google, or how many brands I can think of/or develop.  There is a good list of below, and yes I do own over 70+ great URL’s.  This article is not just about SEO, but rather on the topic of Branding, brand building, brand strategy, and most importantly about blogcasting/promoting your brand for eSuccess! This article may become a series, but for now we will stick with the following questions, gosh it’s so long already, ouch:-(.

1. What is a Brand? It’s the name of a product or company that captures it’s essence to the audience. Some common and newer example: Coke: a soft drink, but the bottle of coke; IBM, the personal computer, everything business computers, big blue, big branding, big shoes to fill:-)

2. What is the most important aspect of building a brand? That it be remembered, as well as capture the essence of it’s products value. Google, is as you can see, remembered. MySpace is remembered, Aveda: a health and beauty brand is remembered as it captures the plant essences. Remember that a brand my get old and tired such as Yahoo, but it’s the fault of it’s management. eBay is not tired, Microsoft is not tired?

3. How do we build a brand? Make it unique, smart-unique words, simple logos, hello Nike swoosh. Use colors or be black and white in today world of color, like Crate and Barrel. Music, any thing to set it up as a product or companies Unique Selling Proposition, can you think of the music or tune of the Vonage commercials? How about the annoying factor of the HeadOn, HeadOn, HeadOn. Make it an emotional grabber, and use it every where, every where, in all of your marketing materials, packaging, website, brochures, keep the colors and words consistent. And than keep it consistent by hammering it over and over again, liven in up every year or so, but not too often, keep it consistent. The main rule of branding, the more different the more it will stand out. In a world of blue, be pink or Orange, well Pink is the new black, as you already know.

4. How do we start building a brand? Ask your self these questions, what, where, how, when, and Why?

What does my product stand for? What do I want my customers to think of the solution? Is it a soft drink that quenches their thirst, or is it “oh what a feeling? What is association of the name and the product? When I was first thinking of a name for my first company, a frozen indian food co., my friend and associate William Mason, thank William for that great lesson. I had not idea, that his insights would get in my book some day:-). He asked me some very interesting questions, I can remember my first brand building conversation back in 1992 vividly.

In a matter of minutes we came up with the name, sitting right outside at a cafe in Minneapolis warehouse district, those were the days before the Target center, Prince, the musician without a name, still had his night club right around the corner. And there we were, at that same exact point, I figured out the art of Branding. Oh by the way, it ended up being called: “Masala, Cuisine of India”. Masala is the name for mixture of spiced used in Indian cooking, it is at the heart of every home, restaurant, everything Indian food. So having a name like Masala is the key, you have to capture the essence of the core of your category, your culture, your industry.

The word “Cuisine” means gourmet, so we added that as a positioning statement, we wanted the Indian food to have a sophisticated place in the palate, rather than peasant food. We knew that Indian food tends to be popular with the educated and cultural type of people who appreciate it’s complex tastes and smells. Not just some visually non-appealing poop style curry, yukh.

The average hamburger eating crowd does not define a connoisseurs of fine gourmet foods. At the same time, the word Gourmet may be too high-end for the average person. Last word “India” was important to say what it was, it is from the ancient land of Yoga and Taj Mahal, but isn’t it easier to just say India? But we could have said Curries, or Taj Mahal, Rubi’s, Turbons, Sacred cow’s etc. etc. Words have a lot to do with branding, and you MUST define your product or brand explicitly with your customers in mind. That is why the blog post on the 5P’s of marketing is so important to visit, well all the blogs and topics in the book are important. So to summarize, we asked and got to the Core of Indian food to come up with a name for product and company. Some times people want the company to be named different than the product, we disagree.

We believe you should pick a name, a catchy name, a small name, an emotional brand that defines your product that you LOVE, and keep it simple and use that word for everything. Large companies pay thousands to millions of dollars for brand creation and brand positioning. You are a small business person, an entrepreneur or even a large business executive, regardless of who you are if you want to develop a brand from inception to reinforcing, you have to pick a few words to define what you do and hammer that brand name home. So pick a catchy name like “Purple Cow” by Seth Godin. Being different is not enough, capturing an essence is vital to you success. Here are some brand names that I have been associated with and or/have created.

Masala: Cuisine of India

MNDine.com: a Minnesota Restaurant online directory

Gartner: A global IT leader, any IT exec knows this brand

Microsoft: A software company, ask Bill Gates what they do, they are a software company. I helped managed the relationship between Gartner and Microsoft and I love some of the branding that they have created.

UrbanTango.com: A real estate website for Seattle Real Estate that I created and got to the top 10 search result on Yahoo, MSN, Google

XoomPad.com: A real estate IDX(Home Listings) search website

MyTypes.com: A community of bloggers to create and promote their blogs, what do you do with your blog, Type one right?

OrangePillow.com: A hosting company website, get it a Pillow a host?

Why did I bring up the not so well known brands that we own? They are not big names, nor does your brand have to super well known by everyone, just with your customers. And remember make them-catchy names, and being catchy is what we are after, well Brands that last, Brands that have equity, and Brands that make us money. I love to see brands at work, and so should your work, not you? A great brand usually means more jobs and more success for not just the company but also the community at large. We will address the other questions of When, where, How and Why in the next few questions.

**this free blog is sponsored by Comfortzone Infrared Heaters, which are better than Edenpure Heaters and Designer Silver Jewelry by Jill Brahms Silver Cross jewelry @ LoveRelic.com.

Hi Bloggers and eStore web managers and any one else who wants to promote their business. You are here because you blog and/or have a eStore to sell stuff on or you help people with their search engine optimization. We all know that to SEO our eStores we have to blog about our products with the right keywords. We recently also talked about blogging about the right content on the high Google PR sites such as eBay and MyTypes.com. Here is an article that our previous blogging coach had written enjoy!

SEO for Bloggers: Getting Started with SEO (Part 1 of 6)

Posted by: Bc in SEO for Bloggers, Blogging Techniques, Getting Started, StickinessYou’ve probably heard the term search engine optimization , or SEO, being used before, but you might not have realized how simple it is to apply some of the techniques to your blog. By choosing the right platform, much of the nitty-gritty design work will be done for you, but it’s up to you, the blogger, to create quality content that uses SEO to target new readers and promote your brand.

Search Engine Optimization is the process of improving the volume and quality of traffic to a web site via search engines and search results. The goal is to achieve a high ranking, or to show up early (ideally in the top five) in the listings for relevant search terms, or keywords. Many SEO techniques can integrated in your blogging to ensure that your blog ranks highly in the search engine results for the keywords that are most important to you and your business.

Although SEO isn’t the only thing to consider when setting up your blog, it’s important to keep it in mind from the very beginning. First of all, you need to make a comprehensive list of all the potential search terms, or keywords that people could use when searching for your business, product, or service. Pay particular attention to synonyms, alternative phrases, and even misspellings (www.thesaurus.com is your friend here).

Next, you want to place your most important keywords in title and tagline. For instance, if you’re a real estate agent based in Chicago, use those words in your title - a possible title and tagline would be “A Chicago Real Estate Blog: From Lakeshore Drive to Wicker Park”. Not only is the title the first thing your visitors notice when they come to your blog, it’s what the search engines display in their results listings. Be sure to place your text before your logo or any other images in order to maximize your site’s findability.

Once you’ve started actually blogging, be sure to use your chosen keywords liberally in your posts, categories, and tags. A high keyword density is key to search engine optimization. To continue with the Chicago real estate agent example, some obvious keywords for that blogger would be Chicago Real Estate, Chicago Condos, Wicker Park Real Estate, South Loop Condominiums, and other related terms.

If you’re blogging about your business, it’s fairly easy to place keywords within the content naturally, because you’d probably use the phrases while discussing those topics anyways. Aim for organic, natural usage instead of just repeating keywords for the sake of placing keywords amongst other keywords in your content (see how annoying that is to read?). You don’t want to counteract your SEO skills with unhelpful content.

Combining SEO techniques with compelling content will make your blog a powerful component of your brand. The simplest way to do this is to put yourself in your readers’ place - you want to make your blog easy to find (the SEO aspect) and beneficial for your readers (the compelling content). Quality content will also inspire other bloggers and site owners to link to you, and link building - getting others to links to your site - is absolutely vital for SEO success.

Organic keyword use in the context of interesting, informative posts is especially important in regard to link building, the next aspect of search engine optimization that I’ll be covering as part of my SEO for bloggers series, so be sure to check back soon!

**As mentioned before this blog is sponsored by our friends at Comfortzone Infrared heaters, which are better than Eden Pure Heaters. Also, by Cross Silver Jewelry by Jill Brahms & LoveRelic.com. Thanks for supporting our sponsors.

A few days ago, I wrote about eBay blogs and how blogging on eBay is surprisingly the secret I want you to keep secret for SEOing your blogs. 

We don’t want everyone to over use this tool and Google than to downgrade it’s page rank value. It’s still shocking me how long and high our blogs on eBay are getting ranked higher on Google than most any many sites with many incoming links. So where you blog is as important as what you blog about. You already know that you have to get links to your blogs and websites for them to get ranked in the top ten in Google. So what is the #1 secret to SEO your blogs?

I don’t know how it ended up as the #1 Secret to your blogging success or to SEO your blogs, but without it, your blogging and eSuccess might miss the mark. So here it is: You must use your target keywords in the title, in the post, and in the tags of your blogs. But the most important of these is to use the Keywords in the title of your blog, and use those keywords in the title of your posts as everytime you blog, if you can. Why? On Wordpress and many other blogging platforms, the blog post title actually creates a separate URL AND PAGE. We all know that the title Meta tag are the most important meta tags, so each post creates the target keyword based Meta tag too. Wowsa, all that with just the title of the blog name?

So the #1 Secret for SEOing your blog is to have your targeted keywords in your blog title and use those keywords in your blog posts title. While amazing tagline’s and title’s might get you a visitor or two, over timing SEO value is best maximized with the proper keywords in title of your blog posts. Does this make sense? I feel like I am explaining a very simple concept and writing on and on about a simple task. BUT I CAN’T STRESS THE POINT enough, you must use them as often as you can. Now a bonus secret for your SEO Blogs, the close #2 is where you blog. 

Blogging on a platform that is indexed often and ranks high on Google is key. Before we get to the list of Google below, why does Google index some sites more than others. Well it’s simple, quality sites get indexed more often. So not all Free blog sites are considered equal. A lot of people think blogging on a free blog like MyTypes.com is fine, and you should go get blogs on those and create incoming links and you will be fine. Not exactly folks. A quality free blogging site, watches out for spammers and helps you create better content and increase community. Ebay is #1 on our list for that, Blogger.com is #2, Google is going to Index it’s own property more than ours:-), and MyTypes.com is #3–how come we are higher than Wordpress? Well, we are #1 for “Create a blog” keyword. Wordpress.com is #4 for your SEO blogs and to promote your blog. You certainly should blog often and use the most appropriate keywords too.

I hope you don’t mind, but from now on we will be placing a notice at the end of our blogs. I think this kind of disclosure is ok with focus, and it helps our sponsors who help us pay our bills.

This blog sponsored by Comfortzone Heaters better than Edenpure Heaters and LoveRelic.com, a special designer silver cross jewelry.

I started out blogging to write the SEO blog of today on managing your emotions and not worrying about your rankings. But, I can’t help but keep my enthusiasm on a good day, as we at MyTypes.com got ranked #10 today for the keyword “Blogging” on Google. This was a good day for that, but we were as high as #6 a few weeks ago, than suddenly we got dropped to #23 or so.

I am not jumping up and down with joy, don’t misunderstand my excitement, #10 is a very good ranking and the keyword blogging is a very powerful keyword under the blogging terms. But, I am not too excited as I was not terribly disappointed a few weeks ago. I kept my cool than, and I will keep my cool now.

I guess you learn to manage your emotions the older you get. I have had so many ups an downs in life, I am trying to take them all in stride. Reading a great book on Buddhist Zen stuff is helping, but I have known for a while that I would have to manage my emotions, If I am going to make a living as a SEO blog expert. I learned my biggest lessons as I lost my top 10 rankings in Google for “Seattle Real Estate” keywords back in 2005. We were ranked in the top 10 for our website UrbanTango.com.

So my advice to you is to keep blogging with the right keywords such as SEO blog for this one, and blogging coach being for the whole MyTypes.com. Oh by the way, on a very serious note, and I dare you to find 5 better places to SEO your blogs. We are #1 on Google for Wordpress SEO, we are #1 for “Create a blog”, we are #11 now for “Free Blog” and top 25 or less for many blog related keywords. How did we get there if 6 months? By being very smart, we did a bunch of things right, but most importantly we created this SEO blog templates, and just kept on Blogging. So don’t worry if you fall of this week or next, the key is to stay current on your knowledge of what is happening in the world of SEO.

How to Promote your blog? Don’t just SEO your blogs but be active and promote your blog on Wiki’s such as Zimbio, I love that site by the way. Create a Wiki for your proper keywords and let them import your blogs. Or create a blog on this site, maybe you did not notice that we have an Automatic Blog Feed agregator on our community blogs section @ Community.MyTypes.com. As mentioned in the last post, please, please, please, setup a blog on eBay. Write your blogs here, link them contextually to your site, and than CUT and PASTE them there. This process will take your blogs from this system, add your links in to this content, which you can’t do in the eBay blogs. They don’t have good blogging edit tools.

This blog sponsored by Infrared Heaters by GreenisBetter.org, selling ComfortZone infrared heaters that are better than Edenpure heaters.

eBay Blogs - hugsandblessings

Check out the above link to a blog and shop to support this nice lady who’s son serving in Iraq for the 5th term. Dear President Bush–GET OUR Troops home now. Stop fighting, and start writing!

Back to the subject of Free Blogs and SEO blogs, and eBay blogs, I am amazed by the power of eBay blog community that they have built. You all have a blog if you are on this page, and you probably understand the power of a free blog to SEO your blog site. That’s how you got here right? Well, I had heard of eBay launching blogs a few months ago. But, I blogged on my eBay account on Sunday, and I am amazed by the power that Google is giving these blogs right now. Now it’s hard to link out of these blogs, and that maybe why. Also, it’s hard to Spam through eBay which is great for all of us. But, what shocks me is the power of an eBay blog ranking for SEO. Anway, the editing of the blog posts, the lack of the editing, html usage, and editor and choices is simply terrible. But who cares, eats super easy to use and super to SEO your blog. Go eBay!

http://blogs.eBay.com/designer-silver-jewelry is Ranked #21 for keywords “Designer Silver Jewelry” on Google. All within 4 business days, WOWSAA!. TO GET RANKED SO QUICKLY, SO FAST, THAT IS CRAZY! Now this is a SEO Tool you must keep a secret folks, you don’t want the world to find out this trick. You know the fact that the blogging platform you are on the better. Some of you know that the MyTypes.com free blogging system is great for SEO, well the best at SEO blogs. Well we were until now, and the best thing is that we like eBay so we are good with it. Also, they are developing such a strong foundation of a community of bloggers, shoppers, on their community blog tools.

Enjoy your eBay blogs, yipee!

Are 17 Links in a SEO blog post too much?  If done well, we don’t think so, check out the blog below, it may seem excessive, but if you read closely, it’s written quite well contextually? Do let us know what you think.  The key to writing for SEO blogs is to write for humans, make sure you make sense, and it’s ok to link contextually.  But don’t over do it, there is usually a human reading it, so don’t over use the words, but do link all of them to your site. 

Infrared heaters save 50% more energy, info thanks to Edenpure Heaters?

Our friends at EarthWise technologies have asked us to SEO their website, and talk about why their Infrared heaters are better than Edenpure Heaters, and overall the most modern Infrared Heaters on the market. We normally don’t take on clients, but as you know from this blog that we care about global warming issues. And, saving energy costs and energy is the biggest impact on being more Green and being for the environment. So we will use this blog as much as possible to support anything green, especially our friends Infrared Heater devices, which we believe are better than Edenpure Heaters. So to support and be more green buy a Infrared Heater from them through our MyTypes site and we plan give 10% of profits to various charities. Right now we don’t have a lot of profits, we are still a startup so, don’t pick on us too much:-). Here is a partial post from one of my blogs.

Infrared heaters save 50% energy, Green product?

Infrared Heaters save up to 50% on your heating costs, and are so energy efficient, but does that make them a Green product?  I don’t know why not, but I wonder if there is a body of government or something that certifies Green Products?  Does any one know? Why are we bringing up Infrared Heaters? Our friends started selling Edenpure Infrared Heaters last year and made almost a million dollar in sales as they setup Earth Wise technologies.

Our advisor and investor Jim is a COO of a bEarth Wise technolgies and they recently patented a special Infrared Heater that is better than the #1 Infrared heaters on the market by Edenpure Heaters. We are actually about to do some work for them on seo and search marketing. But, we are debating if we should set up a Green Shop, showcasing their Infrared Heaters. So that is why we ask about Green Product certification, does anyone know about this process, is there such a thing?

To make a disclaimer we are not affiliated with Edenpure infrared heaters or their parent company. Edenpure Heaters does a lot of advertising with Paul Harvey and they are promoting Infrared Heaters and energy saving, so we are thankful to them for being green conscious.

Doing some keyword searches this morning to SEO our new online community @ MyTypes, I saw this resource page by Inc. magazine.  All of you SEO experts, consultants, and SEO bloggers know that we have to build an online community to maximize our SEO efforts.  But how do we build an Online Community?  Believe it or not, the following link has more resources than I could ever blog about.  So check it out, and it’s from a credible source, Inc. Magazine.  Blog your way to the Top!

online community

The proper use of keywords in your content and blogs is not enough.  You need to understand the technicalities, well enough of it to use it.  But as we say on MyTypes.com we built in SEO in our blogs, so you don’t have to do anything but keep blogging.  Here are some basics on how to Optimize your content:

7. Optimizing Your page content/copy Optimize Each Page One of the most important things to understand is that each page is its own unit and has its own ranking potential and its own relevant keywords. Usually a home page has more value than the other pages since it is typically the easiest place to build links to. Home pages should generally be optimized for the most relevant competitive keyword phrases in your market that you feel you would be able to rank for. Interior pages should be optimized for other relevant phrases that relate to the content of each page.

Home Page Optimization Target your most competitive keyword phrase with the home page. Link to the major theme pages from your home page. Link to your home page from every page of your site. Include your site name and/or home page’s primary keyword phrase in the text links pointing to it.

Use your keywords in your page title. Place the most important keyword phrase close to the beginning of the page title. Do not put your site title on every page of your site unless you are really trying to brand that name. In that scenario, it still is usually best to place the site name at the end of the page titles. Shorter site titles are usually better than really long ones. Sometimes I overlap related keyword phrases in the page title. Overlapping, keyword phrases in the page title can help you pick up multiple search phrases. Meta tags are not extremely important, but they can help some. The Meta description should be a sentence to a paragraph describing the page contents. The Meta description tag can be seen in some search results, so you want to write it for human eyes. The Meta keywords tag is probably not worth the time to make, but if you do, it should contain your primary keyword and its common misspellings and synonyms. Each keyword phrase in the keywords tag should be comma separated.

Use a single, keyword-rich H1 header on your page containing the same the primary keyword phrases. This helps reinforce the page title. Use keyword-rich sub headers (H2 or H3) before every paragraph or every few paragraphs. This improves usability and helps define what the page is about to search engines without making the page look like it was written for a search engine. Use bulleted lists and bolding to make content easier to read. Write your content for human consumption. If you write all your sentences for search engines, the pages will read bad and nobody will read them.