In baseball, it’s said that you know an umpire is top-notch when you never notice his presence. If he’s doing his job, he won’t call attention to himself in any way. It’s much the same for the writer of a press release. When the recipient of a press release focuses only on its content - and not on its creation - the writer has succeeded. With that in mind, here’s how to develop a style that can help give you a big edge in placing your press releases. (more…)