It’s All About You: Creating a Memorable About Page
Your About page may be the most important one on your blog. By telling readers about your purpose, your background, your expertise, and your personality, it helps you create a connection with them. It also tends to be one of the most visited pages - after all, when you come across an interesting blog, isn’t it one of the first things you click on? People like to know who they are reading about.
Don’t be afraid to depart from the standard bio/resume format. After all, being too formal can make you seem boring - and we’ve already established that no one wants to work with robot. Tell your readers about your life, share your passions, let them know what is important to you and include a few quirky details. For instance, check out my About Page - I include some of my favorite writers, other blogs and sites I write for, and a few fun facts about me.
I also link to a “100 things about me” list that I wrote for my personal blog. Making a similar list (it doesn’t necessarily have to be as long, but once you get started, you may find yourself on a quite a roll) can be a good starting point even if you’re blogging for your business. It humanizes your blog and makes it memorable. Think about the details that you’re likely to remember about someone else, and try to include those on your About page.
Of course, you do want to show off your business chops at the same time, so you should still should include the more prosaic aspects of your life (credentials and such), but even that doesn’t have to be boring. If you’re passionate about your work, what you’ve created, and how you can help others, that will still probably come through in your writing. On a related note, the About page is also a good spot to put links to a few of your best posts - your flagship content.
Think of your About page as a online press kit, as your own corner of the blogosphere, and as your elevator pitch to potential clients. It is where you let readers know the key information - who you are, what you do, where you are (contact info), how you can benefit them, and why they should read your blog.
