Green marketing
Green is a wonderful marketing word
Have you ever noticed that consumer behavior favors Green products? As it should, and you should use it in your marketing, but only if it is appropriate. Otherwise the green backlash can be very costly. We are lucky to have launched a sister site last year called GreenIsBetter.org, the site sells energy saving heaters that are better for the environment. We actually get more traffic on heater related keywords than anyother subject at the moment. So this blog is really powered by the GreenIsBetter.org heaters and so we decided to do some shameless self promotion today. We are too busy working on our day jobs so here is the FAQ from the heaters site. Reading this will probably save you money on your heating bills this winter.
Q. What is a ComfortZone™ Heating System?
A. The ComfortZone™ quartz infrared heater is a revolutionary portable furnace that safely and efficiently heats the objects in a room using infrared waves as opposed to less efficient systems that use radiant or solar radiation.
Q. How does the initial cost and savings compare to other heaters?
A. ComfortZone™ quartz infrared heaters utilize new, more efficient technology for generating large amounts of infrared heat. Built with yesterday’s quality using tomorrow’s
infrared and solid state electronic technology. ComfortZone heaters incorporate great styling, with micro-electronic genius. To invest in similar technology that would heat a comparable area could easily cost twice the initial investment without delivering the exclusive features and safe healthy benefits in this 3rd generation portable furnace. The energy savings each month will usually pay for the cost of the heater in less than a few months.
Q. How does the ComfortZone™ Portable Heater Work?
A. The Comfort zone combines new advanced engineering with the latest in infrared commercial quartz tubes. Both technoloigies were developed by Well Electronics for the Comfort Zone heaters. The new heat exchanger incorporates a copper-ionization panel for efficient ionization of the water molecules in the air. These water molecules act as a carrier for the infrared heat that is expelled into the room. Ionized water molecules distribute the heat more evenly in the room than do the air molecules which is why you eliminate most cold air pockets in a room by using moist infrared heat. It is a warmer softer heat that penetrates the body more effectively than radiant heat. three solar copper furnaces inside the unit absorb the heat from these tubes much like a sponge absorbs water. The patent pending process also utilizes stainless steel diffusion coils and special infrared tubes with ceramic and stainless steel tips. In independent tests the combination of stainless steel diffusion coils interacting with the copper ionization panels in the new heat exchanger produced a 14% increase in heat output / efficiency. The Comfortzone heaters exhales what is coined as “soft” environmentally friendly heat that employs the humidity in the room as a vehicle to warm up large spaces quickly and efficiently. Conventional heat sources that dry the air cause occupants to lose energy and force them to breathe dry
uncomfortable air.
Q. Where is the ComfortZone™ Portable Zone Heaters most often used?
A. Cold uncomfortable areas in your home, finished basements, that cold back bedroom, that office down the hall, mobile homes, etc. It can also be used as an energy saving source of comfortable heat when employed as a substitute for other heat sources in the home. It’s a better cheaper way to heat your home.
Q. What makes the ComfortZone™ Heater “Healthier” than other heaters?
A. For one… the ComfortZone™ does not use up oxygen or dry out the air, nor does it produce positive ions like other blower type heaters. And the ComfortZone™ does not destroy healthy negative ions… it actually produces them. Since the early 1950s scientists have suspected that ions play an important role in how the body functions and, consequently, in how we feel. Research has shown that an abundance of negative ions in the air we breathe is highly beneficial. Conversely, scientists have found that if the air is charged with too few negative ions and too many positives, we become anxious, fatigued and tense. Positive ion poisoning has, in fact, been linked to heart attacks, aggravated asthma, migraine headaches, insomnia, rheumatism, arthritis, hay fever, and most allergies.
Two . . . the internal temperatures inside the furnace destroy harmful biological pathogens including bacteria, virus, mold and mildew without creating a combustion cycle like other fossil-fueled space heaters and radiant/solar coil type electrical heaters. These types of heaters use up oxygen and they remove humidity from the air.
Q. What makes the ComfortZone™ Heating System different?
A. There are three major types of heat.
The first, is radiant heat. Radiant heat can be generated utilizing combustion or the burning of a fossil fuel, i.e. natural gas, wood, oil, etc. It can also be generated using electrical current to heat a coil, as in a base-board heater, or to heat different liquids such as oil in a portable radiator. Radiant heat is a very long wave form that can actually be seen radiating off the earths surface in a mirage or off the top of a wall radiator. It is a very long wave pattern.
The second, is solar radiation. Solar radiation is a very short wave pattern that includes all hose wavelengths in the light spectrum that are both harmful and beneficial. Solar radiation is responsible for you’re the burn you get by sitting to close to a fire or disc heater or by sitting out in the sun too long. Ultraviolet radiation falls into this solar radiation spectrum. Solar radiation has a very short wve pattern that cannot be detected by the human eye. Ultraviolet Radiation, for example, is a type of solar radiation and the wave pattern varies from approximately 180 nanometers to 270 nanometers.
A third form of radiation is Infrared radiation. It is the safest and most effective type of radiation to use for warming up the objects in a room including the human body. The ComfortZone™ Heating System uses safe infrared radiation to efficiently convert electrical power into therapeutic infrared heat. Infrared heat is by far the most economical type of heat for zone or area heating. Infrared waves vary from 5 to 14 microns which is is much much longer than solar radiation but much much shorter than radiant heat waves. Infrared radiation is the perfect wave form for the most efficient heating systems. Infrared heat is also the most therapeutic type of heat which is why it is used universally for all medical applications requiring heat applications as well as the preferred heat type in most saunas. Infrared Saunas produce the same infrared wave that the ComfortZone heaters produce.
Q. How does the comfort of ComfortZone™ furnace compare to other systems?
A. The ComfortZone™ furnace is a state of the art system that provides the most comfortable form of heat. Unlike traditional systems, which may leave a differential of up to 18 degrees from floor to ceiling, the ComfortZone™ infrared furnace produces infrared heat that does not concentrate near the ceiling. Heat is evenly distributed from floor to ceiling throughout the room. The even heating and higher humidity permit lower heat settings with more comfort, less condensation on windows and less static electricity.
In actual studies, photos using infrared lighting demonstrated that the heat was almost perfectly even from floor-to-ceiling and wall-to-wall. The ComfortZone™ Quartz Infrared heaters efficiency is based on the distribution of energized air, not on just fan movement. This heat is coined as “soft heat” due to how comfortable it is.
Q. Economically, how does the ComfortZone™ furnace compare to other systems?
A. The ComfortZone™ furnace is the most economical way to heat. The ComfortZone™ furnace uses an average of 35% less energy than conventional electric furnace/baseboard systems. Even more impressive results were found during comparisons with fuel based heating systems. Individual results, of course, depend on insulation values, local climate, and other conditions.
Q. How much area does a ComfortZone™ Heating System heat and at what cost?
A. The ComfortZone™ Heating System unit, is an excellent source of primary heat for up to 1000 square feet and a superb source of secondary heat for over 1200 square feet. Price per unit varies from $397.00 to $449 US Dollars. Plus… FREE SHIPPING.
Q. Why does the ComfortZone™ quartz infrared furnace cost more than a space heater?
A. It is a furnace in every respect. It has a miniature heat exchanger, miniature infrared heating coils or tubes, a solid-state electronic control system, high and low limit switches to regulate temperature and air flow, a stylish cabinet, a sensitive solid-state thermostat with high voltage relays for turning the infrared tubes on and off and a dual DC fan system to eliminate harmful electromagnetic radiation that is produced by AC fans. It is a revolutionary “Green technology” product in every respect that produces high-quality infrared heat at a fraction of the price of conventional portable heaters. A space heater only has the capacity to heat a small space because the heat stays where it was generated. The ComfortZone™ furnace, like a central heating system, will heat an entire area evenly and efficiently because the heat spreads rapidly through the entire room. Leave the door aopen and the heat will spread into the adjoining room as well. That’s whats so neat about infrared heat. Furthermore, the ComfortZone™ furnace is safe. It will not start a fire or burn you if you get to close to it. (Personal note: I like to sit in front of my unit when I come in form the cold because it warms me up fast – Bruce Searle). Because of the reduced energy consumption, and the unit’s high level of safety and comfort, ComfortZone™ users agree that it is the best value available.
Q. Is the ComfortZone™ Heating System safe?
A. The ComfortZone™ Heating System has no flame or fumes. Its safe, clean infrared heating elements provide the energy. Extensive TUV-US testing has verified the safety of the ComfortZone™furnace.
Q. How long has the ComfortZone™ furnace been around?
A. The ComfortZone™ furnace is new for 2008. It was developed by Well Electronics, an ISO 9000 manufacturer who is an oem supplier to many fortune 500 companies. Well Electronics produced over 120,000 for the US market last year. Well Electronics wanted to introduce their own innovative technology into the US market this year. Tens of thousands of Well quartz infrared heaters are marketed and sold worldwide each year.
Q. Why doesn’t the heat from the ComfortZone™ Heating System rise like conventional heating systems?
A. Because the infrared wave is shorter than radiant heat waves. Now, combine this short wave with an ionizing heat exchanger and what you have is an infrared wave that spreads more quickly and penetrates more thoroughly giving you a more even heat distribution from floor to ceiling. The ComfortZone™ heaters heat an area evenly, keeping heat down where you and your family live.
Q. What kind of warranty does it have?
A. The ComfortZone™ Heaters have an extended 3 year factory warranty which includes the heating elements. The unit has no moving parts except the fan. The heater has rouble free solid-state controls and diagnostic analysis of any problem can be analized over the telephone with our technical support team through customer service.
Q. How much power does the ComfortZone™ furnace draw?
A. The ComfortZone™ Furnace uses 1500 watts. That is less than some coffee makers!
Q. How do I order the ComfortZone™ Heaters?
A. Your in the right place. Go to http://GreenIsBetter.org or email energysavingheaters@gmail.com
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5th Oct, 2008
How to Write blogs & Influence People
When we talk about blogging for SEO, every client or website owner says, but what do I write about? This is especially tough for sites that focus on things like heaters, ouch. We really can help them answer the question, and you don’t have to read our incredible internet marketing book, it is #12 on Google for “Best Marketing Book“. Ok, Google did not endorse and we actually did not SEO it for those keywords, so someone wrote about it, right? Maybe. A large percentage of our marketing book talks about writing blogs, blogging and social networking to help you promote your blog. We are in the midst of updating the book, and thinking about a new title, as we we will be adding a lot of blogs on blogging techniques. There really is a science of SEO and writing for search engines that you need to implement in your blogs. And, our book is the only marketing book that teaches you these blogging techniques. Here are some previous posts that are in the best marketing book, enjoy:
Category
Blog versus a website, who wins?
Posted by: admin on Thursday, 27th Sep, 2007
Do you photo? Jazz up your blogs:
Posted by: admin on Wednesday, 26th Sep, 2007
How To Beat Blogger’s Block #5: Folksonomy Is Your Friend
Posted by: Blogging Coach on Monday, 13th Aug, 2007
Writing Tips For Bloggers: Embrace Your Passions
Posted by: Blogging Coach on Friday, 10th Aug, 2007
Writing Tips For Bloggers: Appeal To The Senses With Vivid Language
Posted by: Blogging Coach on Thursday, 9th Aug, 2007
Writing Tips For Bloggers: Do The Introduction Last
Posted by: Blogging Coach on Wednesday, 8th Aug, 2007
Writing Tips For Bloggers: Active Voice Versus Passive Voice
Posted by: Blogging Coach on Tuesday, 7th Aug, 2007
Writing Tips for Bloggers: The Building Blocks of Language
Posted by: Blogging Coach on Monday, 6th Aug, 2007
Brevity Is A Blogging Virtue
Posted by: Blogging Coach on Friday, 3rd Aug, 2007
Look Outside Your Niche For Inspiration: Go Off-Topic
Posted by: Blogging Coach on Thursday, 2nd Aug, 2007
For those of you that read our other blogs, you know that we started this site to help businesses create a blog to help them SEO their websites. We than created a http://community.mytypes.com to help them promote their blogs. We never did make money except through a few SEO contracts and selling energy saving infrared heaters from GreenisBetter.org. We think these heaters will not only save you money, but the heaters are good for the environment. We are lucky that they are #1 on Google for “Green Heaters“.
Last may we wanted to publish our marketing book “Marketing is a Contact sport”, which is not doing as well as we like. But, we have not started to promote it yet, until the next revision comes out. We are also thinking a new title for it, the one above “How to Write blogs & Influence People: Blogging for SEO, Search Marketing & Social Networking”. What do you think of that as a possible title?
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