I have been meaning to blog about some of the new features of Google Webmaster Tools. I just saw this article from Search Engine Land, and it basically covers it all, see below on Search Query and follow link to full article. If you are an SEO expert, or a Internet Marketing manager in a large company, you may use your analytics tool instead. That is fine, but you probably won’t find some of the rich data that is available in your GWT account. In my opinion GWT is one of the best SEO tools you will use, especially the Search Query Data. If you want to read more of our SEO blogs, don’t be afraid to go to our WordPress SEO blog templates site.
Here are the top reason for it’s SEO value:
1. Check your Index pages from your Sitemap, easy and tells you how many are indexed, the higher percentage the better.
2. Check for Crawl errors
3. Check for duplicate content issues
4. Search Query Volume is simply un beatable, it’s very hard to find this data.
5. Great Link data, who is linking to you and how many links to top pages
Excerpt form the Search Engine Land’s 9 Step SEO Checkup Article below:
5. Look At Rankings
Knowing what people type, and which searches get you clicks, is invaluable search intelligence. Use the Search queries report to gain great insight. Click Your site on the web::Search queries, and you’ll see a report like this:
Whoa. That’s a lot of data. Don’t panic! Break it down to what you really need:
- Impressions shows the number of times you appeared in a search result for that query.
- Clicks is the number of times folks clicked on your result for that query.
- CTR is clickthru rate: The number of clicks per impression.
- Average position is where you ranked.
Don’t treat this report as a benchmark for search performance. Rankings are a terrible benchmark, especially now that Google appears to be Bingifying their results pages. But you can look for easy improvements. For example, I think I should get more than 2% clickthru on ‘Google Analytics’. I click on that query and get a drill-down report:
The pages I see listed probably need better meta description tags, and maybe more compelling titles. By rewriting these to present a better call to action, I can potentially improve clickthru.