Archive for 2010

Google Webmaster Tools a must for SEO

Thursday, December 2nd, 2010

I have been meaning to blog about some of the new features of Google Webmaster Tools.  I just saw this article from Search Engine Land, and it basically covers it all, see below on Search Query and follow link to full article.    If you are an SEO expert, or a Internet Marketing manager in a large company, you may use your analytics tool instead.  That is fine, but you probably won’t find some of the rich data that is available in your GWT account.  In my opinion GWT is one of the best SEO tools you will use, especially the Search Query Data. If you want to read more of our SEO blogs, don’t be afraid to go to our WordPress SEO blog templates site.

Here are the top reason for it’s SEO value:

1.  Check your Index pages from your Sitemap, easy and tells you how many are indexed, the higher percentage the better.

2.  Check for Crawl errors

3.  Check for duplicate content issues

4.  Search Query Volume is simply un beatable, it’s very hard to find this data.

5.  Great Link data, who is linking to you and how many links to top pages

Excerpt form the Search Engine Land’s 9 Step SEO Checkup Article below:

5. Look At Rankings

Knowing what people type, and which searches get you clicks, is invaluable search intelligence. Use the Search queries report to gain great insight. Click Your site on the web::Search queries, and you’ll see a report like this:

Search queries report

Whoa. That’s a lot of data. Don’t panic! Break it down to what you really need:

  • Impressions shows the number of times you appeared in a search result for that query.
  • Clicks is the number of times folks clicked on your result for that query.
  • CTR is clickthru rate: The number of clicks per impression.
  • Average position is where you ranked.

Don’t treat this report as a benchmark for search performance. Rankings are a terrible benchmark, especially now that Google appears to be Bingifying their results pages. But you can look for easy improvements. For example, I think I should get more than 2% clickthru on ‘Google Analytics’. I click on that query and get a drill-down report:

Search queries drilldown

The pages I see listed probably need better meta description tags, and maybe more compelling titles. By rewriting these to present a better call to action, I can potentially improve clickthru.

Social Media, Mobile Commerce, and our Inspirational Tweets

Wednesday, July 28th, 2010
  1. How Does Twitter pick the top Tweets on it’s home page? 6 minutes ago via web
  2. Before enlightenment – chop wood, carry water. After enlightenment – chop wood, carry water. ~Zen Buddhist Proverb @Greatvine32 about 11 hours ago via Twitterrific

  3. @Greatvine32 just rt you, Love the fact you are in Montana (Gods Country) we are in Seattle, hope to visit Glacier NP this summer. about 12 hours ago via Twitterrific

  4. Learn about the power of Blogs for #SEO, Search and Social Marketing free eBook: http://MyTypes.com #Marketing #faceBook about 12 hours ago via Twitterrific

  5. If you are an Author, that needs publishing & or Marketing, Please contact me; tom@befirstinc.com #icp #publishing #marketing rt@Greatvine32 about 12 hours ago via Twitterrific

  6. Old Spice Sales Double With YouTube Campaign http://bit.ly/cfZzFX @eanmusic SocialMedia Videos work for #Retail about 13 hours ago via Twitterrific

  7. Google Developing a Facebook Rival with social games features http://on.wsj.com/amOFCH @WSJBusiness about 13 hours ago via Twitterrific

  8. mCommerce not a fad, based on Amazon’s $1b in Mobile sales, internet retailer: http://bit.ly/dxLZdh #Retail about 18 hours ago via Twitscoop

  9. Google gains access to more ratings and reviews: http://bit.ly/dndRCf #Retail #SEO #Commerce for Websphere Commerce about 18 hours ago via Twitscoop

  10. New m-commerce guide suggests strategies Mobile conversion http://bit.ly/doAjKp #mcommerce #smartphones #retail @GlobalBay about 19 hours ago via Twitterrific

  11. Amazon influences social commerce – could be a watershed event: http://bit.ly/drdBdQ @TalentSynch #Retail #faceBook about 19 hours ago via Twitterrific

  12. Five Ways to Get Unique, Keyword-Relevant Content on Your Site #eCommerce #retail http://tinyurl.com/397glce @dancommator #SEO about 19 hours ago via Twitterrific

  13. US Retail Sales in June grew 2.5% per commerce department. @JYelton Http://CrossView.com your websphere commerce source! about 19 hours ago via Twitterrific

  14. Are people more honest or dishonest on social networks? http://idek.net/2sPs RT@GuyKawasaki #Twitter #FaceBook 10:59 PM Jul 26th via Twitterrific

  15. Awesome Infographic Mobile Advertising market size and rise of mobile Coupons:http://bit.ly/aYOwtr #iPhone #Android 10:55 PM Jul 26th via Twitterrific

  16. Google Search Share Plunges 1.1% In June 2010 To Yahoo, Bing: comScore: http://bit.ly/du76hT #SEO faceBook helps B! 5:21 PM Jul 26th via Twitscoop

  17. 10 Best “Worst” Infomercials on YouTube [VIDEOS] – http://ow.ly/2gkZS @mashable 3:35 PM Jul 26th via Twitterrific

  18. 10 Best Apple iPad Stands – http://ow.ly/2gm0o @mashable 3:34 PM Jul 26th via Twitterrific

  19. Now You Can Bump iPhones to Connect on Facebook, Twitter and LinkedIn – http://ow.ly/2gT6x RT@mashable #Mobile 3:33 PM Jul 26th via Twitterrific

  20. Yelp Gears Up To Take On Groupon, Starts Local Deals – http://tcrn.ch/bun8H7 by @jasonkincaid #Retail #Commerce 3:32 PM Jul 26th via Twitterrific

My Recent Tweets about Social Media, Inspiration etc.

Wednesday, July 7th, 2010
  1. Most Beautiful Voice and Women you have heard, CNN: http://bit.ly/b3YaU8 #Music about 6 hours ago via Twitscoop
  2. Serena Williams Trip to Kenya special on @TennisChannel, great for Africa, Thanks also to #HP about 21 hours ago via Twitterrific
  3. “I have no taste for either poverty or honest labor, so writing is the only recourse left…” – Hunter S. Thompson @quotme #Quote about 21 hours ago via Twitterrific
  4. My friends own http://ChefShop.com a Gourmet Foods & Chocolate site, Bon Appetite: “Best Cherries Delivered to our door” 2:31 PM Jul 5th via Twitscoop
  5. Love the @Hyundai TV Ads, Real test driver says “I feel so lame for spending the money on my Mercedes” #Marketing 2:21 PM Jul 5th via web
  6. Wondering about how to do, Social Media, FaceBook, blogs, SEO, Internet Marketing? free eBook http://MyTypes.com 10:30 AM Jul 5th via web
  7. RT @GuyKawasaki: Facebook’s top 50 branded fan pages of 2010 http://is.gd/dfcjn @aquariumconcept 10:19 AM Jul 5th via Twitterrific
  8. “Great achievement is usually born of great sacrifice and is never the result of selfishness.” ~Napoleon Hill @duncanpaisley 10:18 AM Jul 5th via Twitterrific
  9. Major Retailers launch their own Stimulus packages, CNBC: http://bit.ly/ccggyh #Business #Commerce #Economy 10:15 AM Jul 5th via Twitterrific
  10. The world breaks everyone, and afterward, many are strong at the broken places. -Ernest Hemingway #quote @SFBoater 7:25 PM Jul 3rd via Twitterrific
  11. iPhone vs HTC evo and #Android from Google, hilarious and humor a bit vulgar: http://bit.ly/b4IpLY 7:24 PM Jul 3rd via Twitterrific
  12. Free eBook: As A Man Thinketh http://bit.ly/aJWREj @ryanbiddulph Very Inspirational for #Success #Achievement #Quotes 7:22 PM Jul 3rd via Twitterrific
  13. @GuyKawasaki: How to filter out bozos on Twitter http://u.nu/83jrc @fantomaster #SocialMedia 4:03 PM Jul 3rd via Twitterrific
  14. Still Wondering if Social Media Marketing is Worth it? http://bit.ly/aM5rCB #SocialMedia @smmguide @suresandy1 4:01 PM Jul 3rd via Twitterrific
  15. Tour De France Starts in Rotterdam, Lance Armstrong RadioShack team comes in 3rd, ahead of Alberto Contador, Yeah! 3:47 PM Jul 3rd via Twitterrific
  16. Every time you smile at someone, it is an action of love, a gift to that person” ~Mother Teresa. @inspiremetoday 10:41 PM Jul 2nd via Twitterrific
  17. RT @GuyKawasaki: How I changed my use of Twitter from a year ago http://om.ly/nPVt @CharityIdeas 10:39 PM Jul 2nd via Twitterrific
  18. #Kindle looses to #iPad and #Books Mashable: http://bit.ly/byQmnV Sorry Amazon :-( .. #Business #Finance 10:22 PM Jul 2nd via Twitterrific
  19. GE CEO rips #China as anti-American and Obama as anti-#Business http://bit.ly/bvSaf1 #democrats don’t agree 4:28 PM Jul 2nd via Twitscoop
  20. Bing Search ups the ante on eCommerce Retailer Reviews: http://bit.ly/a7DnNM #SEO #Retail #Commerce #Websphere 3:16 PM Jul 1st via Twitscoop

#1 Retailer by Consumer Reports, yes Costco

Thursday, June 17th, 2010

You can click on the link below to go to the full article:

http://finance.yahoo.com/news/Best-places-to-shop-for-conreps-2904135702.html?x=0

I just tried to tweet about it and Yahoo would not let me use Bit.ly, too bad for them, so they won’t get the Twitter link juice.  Here is the top part of the article: Best places to shop, Retailer Costco

Illustration of a couple with a shopping cart filled with bags and  boxes from different stores

Illustration by John Pirman

Last year shoppers spent $405 billion at Walmart, the world’s largest retailer. But according to a new study by the Consumer Reports National Research Center, they might be better off if they switch stores.

For all the talk about Walmart’s low prices, 30,666 subscribers we surveyed said the prices at 10 other retailers, including JCPenney, Sears, Dillard’s, and Meijer, were at least as good. And bigger wasn’t necessarily better when it came to the overall shopping experience. Almost three-quarters of respondents who shopped at Walmart found at least one problem to complain about, and half had two or more complaints about the store or its staff.

Walmart and Kmart scored notably lower than the other chains, but Costco stood tall. In addition to citing the warehouse club’s rock-bottom prices, survey respondents praised its bang for the buck: It was the only store judged much better than average for value. In our surveys over the years, Costco has earned high marks as a source of a surprisingly large selection of goods, including mattresses, electronics, small appliances, groceries, and books. In recent years, the chain’s Kirkland Signature products have often performed well in our tests.

“Costco surprises consumers with great products and brands at exceptional prices,” says Will Ander, senior partner inMcMillanDoolittle, a retail-consulting firm in Chicago. “They don’t promise to have everything, but they do offer a true treasure hunt where everyone seems to find that exceptional item at an unbelievable price. Most customers will give you great satisfaction marks if you exceed their expectations, and Costco is light-years ahead of the other discount competitors in that respect.”  ..please go to link above to read full article…

http://finance.yahoo.com/news/Best-places-to-shop-for-conreps-2904135702.html?x=0

Major retailers looking to utilize best in breed IBM Websphere Commerce solutions, check out CrossView.com.

Blogging and great Content still king for SEO

Friday, May 7th, 2010

I attended a great webinar by the folks at Hubspot today, the topic was SEO and Social marketing.  Some of you know from our marketing book above that I am a huge fan of blogging and we connected the dots between SEO and blogging years ago.

Here is a slide from http://HubSpot.com on statistics that prove, blogging gives your more inbound links, which is the #1 thing you can do for SEO:

Blogging for SEO Links

Recent Tweets:

Wednesday, March 24th, 2010

enthos

  1. “The Lord is good to them that wait for him, to the soul that seeketh him” Bible Quote from Husky Basketball Team, on the road to Final 4:-) about 3 hours ago via Twitterrific
  2. Google’s move in China boosts its popularity http://bit.ly/d6tbkL @SylviaRTree Brilliant move w/increase in Buzz index about 3 hours ago via Twitterrific
  3. 10 Interesting Points About the Google China Move – Search Engines from eWeek http://bit.ly/aoHg7h #in @RobertSzymczak about 3 hours ago via Twitterrific
  4. Dell may follow Google out of China. It does $25B #business, move to India where it sees faster growth @IndianFriends Godaddy does same! about 3 hours ago via Twitterrific
  5. @aartishah Cont..power users of Google in China and the World highly respect the move, and will actually impact intl. Bus in Chna, less cens about 3 hours ago via Twitterrific in reply to aartishah
  6. @aartishah Washigton Post it will actually do amazing things for Google’s Brand. The educated and intellectual users of China are already.. about 3 hours ago via Twitterrific in reply to aartishah
  7. Nestle Chairman: ‘We Will Run Out Of Water Before We Run Out Of Fuel’: http://huff.to/b5bhMl RT@BrandNinja #marketing @Brandamentalist about 4 hours ago via Twitterrific
  8. “There never was a good war or bad peace.” Benjamin Franklin #quote RT@GabrielaKortsch Amen! about 4 hours ago via Twitterrific
  9. @eaglesflite: @socialmedia2day Who Should “Control” Social Media Within a Company? http://bit.ly/afjxeg @ZnaTrainer about 20 hours ago via Twitterrific
  10. Twitter News: DEMO: Are there any home runs left for enterprise startups?: http://bit.ly/bobGWa @leahsoleil about 20 hours ago via Twitterrific
  11. Entrepreneurs share the good side of capitalism http://bit.ly/9Gn8Bp -Xlnt Article! @dawnlambros @yes_movie about 20 hours ago via Twitterrific
  12. Microsoft, Google eye Twitter-like services for work – Zd Net http://url4.eu/1xkzN @bigbrains #Social Media about 20 hours ago via Twitterrific
  13. Nestle Learns an Important Lesson in #Social Media Management @Fastcompany http://ow.ly/1pOhw @allenmireles 9:07 AM Mar 23rd via Twitterrific
  14. CNET Digital Media – More Americans use TV, Internet at same time http://bit.ly/b7cY5r @TechnologyGeek 9:06 AM Mar 23rd via Twitterrific
  15. This week every time you tweet #PlantTrees Dreyer’s/Edy’s will donate $1 to the Fruit Tree Planting Fndn @donnette 9:04 AM Mar 23rd via Twitterrific
  16. Republicans Scoff At Former Bush Speech Writer. There is a sane person in the #GOP #RNC #TCOT ? http://huff.to/aGXCCt 8:37 PM Mar 22nd via Twitterrific
  17. “Truth does not change according to our ability to stomach it.” Flannery O’Connor #Quote Please RT 7:13 PM Mar 22nd via Twitterrific
  18. Netanyahu causes problems in middle east by East Jerusalem development http://bit.ly/9KBR4u #Israel #Jewish @winterthur I use to like him:-( 7:11 PM Mar 22nd via Twitterrific
  19. Re: Will Happen with Health Care Reform, What is best for all is lower costs, more choice, and maintain quality #hcr @ariel817 #GOP #TCot 7:06 PM Mar 22nd via Twitterrific
  20. Pres. Obama Creates jobs by freeing people w/Health Insurance so they can start companies now, #gop #tcot #ftrs #hhrs #sgp #tlot #Business 6:16 PM Mar 22nd via Twitterrific

Google Just changed Keyword Tool Access

Monday, March 8th, 2010

Did any of you just notice that Google does not allow easy access to their Keyword Tool any more?  Before you just went to http://adwords.google.com and you could search for keywords right there.  Now you have to go in to your Adwords account, Click on the Opportunities Tab, then click on Keyword Tool, then you get the same information as before.  So much for easy access Mr. Google:-). 

I wanted to do some research on the keywords around SEO, especially for WordPress SEO, and Blog templates. for our SEO Blog Templates site.  That site, still ranks in the top 30-100 for those keywords.  Surprised, as I have not blogged for a long time about any of those keywords.  I tweet now days, and don’t really spend as much time as I should on blogs.  I need to keep my skills refreshed and keep up on the marketplace, so I decided to write this post.  For those interested in following us on Twitter, you can do so here at http://Twitter.com/enthos  Here are some recent Tweets:

ReTweet, eBook covers: Blogs, SEO Search and Social Marketing with faceBook and Twitter http://MyTypes.com #Business about 7 hours ago via Twitterrific

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  • ReTweet 4 CMO’s and large Enterprise Website Marketing ppl, I am still shocked how many can’t SEO well, Read: http://bit.ly/18SBTC about 7 hours ago via Twitterrific

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  • Thank you @enthos for the lovely press! Check it out @Minted Jill’s new Wedding Blog: http://bit.ly/ae3gia @maraboudesign. about 8 hours ago via Twitterrific

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  • The worst bankrupt in the world is the person who has lost his enthusiasm #quote @Vincent_Ang about 20 hours ago via Twitterrific

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  • “Discipline is the bridge between goals and accomplishment.” – Jim Rohn @Kay4NJ RT @Fsh_store about 20 hours ago via Twitterrific

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  • People who wait for perfection before acting will be run over by eternity. John Peter To @DoctorCardinal re: Your HealthCare post :-) about 20 hours ago via Twitterrific

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  • Carl Edwards should be fined for today’s NASCAR race, where he crashes on purpose in to another driver. He jeopardized safety of fans. about 20 hours ago via Twitterrific

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  • The free eBook covers: Blogs, SEO Search and Social Marketing with faceBook and Twitter http://MyTypes.com #Business 4:01 PM Mar 7th via Twitterrific

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  • CMO’s and large Enterprise Website Marketing ppl, I am still shocked how many can’t SEO well, Pls:-) Read free eBook http://MyTypes.com 3:59 PM Mar 7th via Twitterrific

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  • Twitter / ZDNet Blogs: Business users to get Offi … http://bit.ly/98x54F @wildwasser #Twitter #SocialMedia 9:15 PM Mar 6th via Twitterrific

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  • Verizon Wireless Introducing Two Microsoft Phones Targeted At Teens … http://url4.eu/1guj7 like that’s going to Work:-) iPhone? 9:14 PM Mar 6th via Twitterrific

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  • Microsoft: Windows 7 Fastest-Selling OS Ever – IT World: sold 90 million #Google take that:-) http://bit.ly/aZG1xD @bigbrains 9:13 PM Mar 6th via Twitterrific

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  • “Love is the only force capable of transforming an enemy into a friend.” – Martin Luther King, Jr. @XtyMiller #Quote 9:11 PM Mar 6th via Twitterrific

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  • Wow Just watched Australia the movie, w/ Hugh Jackman and Nicole Kidman, it’s all about the Children, reminds me, why I Love @WorldVisionUSA 9:10 PM Mar 6th via Twitterrific

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  • Twitter Gets Way Personal http://bit.ly/cjxryy @inboundtraffic #SocialMedia 9:08 PM Mar 6th via Twitterrific

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  • (@redcross #Haiti) #FollowFriday Rock Stars- @widdyaratri @puridewayani @rizwanibrahim @innerspirit @kathykeefe @GiveTreeGifts @rleseberg 8:01 PM Mar 5th via Twitterrific

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  • Plug of friend: Great Auto Life Home Insurance agent Seattle State Farm, Chuck McFarland Ballard Queen Anne #Insurance 8:21 PM Mar 2nd via Twitterrific

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  • Mosquitoes—not birds—spread West Nile http://u.nu/6fvx6 @GuyKawasaki weird:-) 8:18 PM Mar 2nd via Twitterrific

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  • Blessed is he who has found his work let him ask no other blessedness. -Thomas Carlyle #quote @WeightLadder 8:17 PM Mar 2nd via Twitterrific

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  • Dost thou love life, then do not squander time,for that’s the stuff life is made of. Benjamin Franklin @inspiredbooks #Quote 8:17 PM Mar 2nd via Twitterrific

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